APEll- 6. 1922 



The Florists' Review 



59 



Miiii'. Muttcrfly, f'olumhia ;iiiil tin' woii- 

 (Ifit'iil II. w llill's AiiuTi.-M arc all diil- 

 lirt'ii of Oiiliclia. 



Leaders. 



Next jear it will 

 When wo say this 

 sii[)iilaiit Columbia 



OUTLOOK FOR CUT ROSES. 



Maintaining Interest, 



The questions arc' always interesting: 

 Is the rose niectiiiy; its oblij^utioiis as a 

 cut flower subject f Is it increasing in 

 poi)ular demand or is' the demand fall- 

 ing otr? . 



These questions can easily bo an- 

 swered by anyone making a tour of our 

 cut llowcr markets in any of the large 

 cities. The rose is really the funda- 

 mental basis on whidi the bulk of the 

 cut flower business is conducted. This 

 a[ii)lies l)oth in the Volume and in the 

 v.-ilue of the flowers sold every day. 

 While it is true that the rose never 

 loses its hold on the ])ublie mind, at thi^ 

 present time the rose is more jHijtular 

 tlia!i ever. This situ.ation has lieen 

 brought about, of course, by the fact 

 that the new introductions coming in 

 every year maintain interest. 



For next year we are all awaiting the 

 new introduction, Hill's America. 

 Everyone who sees this variety growing 

 is liiglily enthus(>d over it. This seems 

 to be the "perfect rose" in every sense 

 of tlie word. 



There is no doubt that the ])opularity 

 enjoyed by the carnation several years 

 ago was caused liy tlie advertising and 

 publicity afTorded it by Thomas W. 

 Lawson. That jx-riod, however, has 

 passed. Now the rose cut flower men are 

 alive and active aiul, to my mind. rei)re- 

 sent the jirogressive end of the florists' 

 business. They are the men who talk 

 ''cost of ]iroduction," ''returns per 

 s(|u;M-e foot,'' and other terms, well 

 known to the efliciency experts, but not 

 so often understood by the florists. 



What Last Christmas Taught. 



(^hristmas, 1921, was marked by A 

 large su])ply of long-stemmed flowers in 

 the market, which did not, however, 

 bring nearly the prices of recent years. 

 The "])inching" business — that is to 

 say, the blooming of the plants that had 

 been "stojiped'' to ])roduce quantities 

 of flowers for Christn\as — had been 

 slightly overdone. The growers of our 

 ac(|uaint;nice who had large crops for 

 Thanksgiving, getti'ig then compara- 

 tively poor prices for their flowers, did 

 not come in strongly for Christmas, but 

 came in with a wonderful crop again the 

 last two weeks in flanuary, when the 

 market was bare of good roses on ac- 



Disiimsion of "The Hose Cut Flower Outlook 

 for 1S»:;2" by Chjirlcs H. Totty III the AmtTican 

 HoNi' Aiiniiiil for 1922 



rouiit of the Christmas pinching, and 

 then sijL'Cured good results. 



The lesson of last Christmas is, that 

 the long stemmed, expensive rose sup- 

 jily can easily be ovenlone. While the 

 demand at such seasons is for medium 

 It'ngth stem, or what is known in the 

 ])arlance of the traile as "No. 1" and 

 "extras" — a demand that is practi- 

 cally unlimitt>d — there is only a lim- 

 ited' call for.tha extra long-stemmed 

 roses. The wise grower observes, the 

 signs of the times and governs himself 

 .iccordingly. 



A variety such as Columlii;i, for in 

 stance, gives stems amply long enough 

 for all averagt/' jmrjiose^s without an.v 

 liiiichiiig whatever, an^l this slmulil be 

 itorne iu mind by all growej's. 



Another 'outstiimking fact is, as wi 

 ]ir('dicted two years ago, that Mine. I'.ut 

 tertly h;is t;ikeft the ))lace of Opln-ii.-i 

 in i\U of the large m;irkets. It is a 

 mucdi kinder, stronger grower .and sev 

 erid shades better in color. Kvery dav 

 one iiotii-es, iu ginng aroiiml the mar 

 ket,, that until Mine. Hutterlly is sold. 

 tiiere is little call for Ophelia. Yet I 

 do not want to decry the wonderful in 

 tluence that Ojihelia lias had on th(> cut 

 flower industry, for 1 mii^t note that 



What is coming i 

 be Hill's America, 

 varietv is going to 



in the^narkets.of the country, it sounds 

 like a tall story, now that every grower 

 knows how to'grow and cut Columbia. 

 Not so long ago, when Mr. Hill distrib- 

 uted Columbia and we, in our humble 

 New Jersey way, collaborated, the com- 

 plaints were long and loud reganling it. 

 It would not jiroduce jierfect buds; it 

 was this and it was that, and the retail- 

 ers predicted it would never make a cut 

 flower success. That, however, is now 

 ancient history, for Columbia rapidly 

 climbed to the top. 



The fault is entirely overcome in the 

 case of Hill's Americ:i. Not a single 

 llower have we seen malformed or flat 

 or disfigured in any way, in our test of 

 this varietv. This alone stamps it as 

 .•in advance" over Columbia. The bud is 

 long and pointed, a feature that always 

 gave Killarney most of its charm as a 

 beautiful rose. It is for these reasons 

 that I predict that Hill's America is 

 going to ch.'ise (.'oluiniiia out of the 

 market. 



White Roses Losing Demand. 



So iiiiKdi for ]dnk roses! We have 

 (ithir candidates on the horizon, but 

 iioni', so far as I know, to tou.di Hill's 

 America. 



How is Angelas progressing in the 

 market? Here we have a curious con- 

 dition. For years the only white rose 

 that could be successfully handled was 

 White Killarney, which for a while was 

 .|iiite jiroduitive. This eventually pro- 

 duced Double White Killarney, which 

 is a wonderful variety where it can be 

 grown without miMew, although it is 

 not free flowering. Therefore, the grow- 



A. N. Pierson's New Rose, Mrs. Warren^G. Harding, at Indianapolis. 



