'w-H a-r^rr^ ' ■ 



f% ''■»':';ft"«"^»^;7^ ;T ■», ^T.-.r" v»t'^ ."■t-'- '• 



82 



The Florists'' Review 



Apbil 6. 1922 



ferns in storage are not exaggerated 

 and that any dealer could sell out in a 

 week if he chose. Only by cutting down 

 shipments can the supply be strung out 

 until new stock is ready. 



A. J. Stabclin and fiiniily were here 

 last week on their way home to Red- 

 ford, Mich., which now is practically a 

 part of Detroit. They have spent two 

 months at Los Angeles. Mr. Stahelin 

 bought a car on his arrival at the coast 

 and they covered the southern half of 

 California pretty thoroughly. He says 

 he feels no urge to join the rapidly 

 growing colony of eastern florists on 

 the coast. 



J. S. Wilson, of Des Moines, spent 

 April 1 in this market on liis way lionie 

 from Indianapolis. 



L. K. Bohannon spent several days 

 most pleasantly, renewing acquaintance 

 here on his way home from the Indian- 

 apolis show. Mr. Bohannon made a fine 

 success of retailing in Chicago, and 

 likes to come back, but he is well 

 pleased with the wholesale business and 

 with Kansas City as his home. 



We have had with us for several 

 days G. L. Roberts, manager of the 

 Elitch Gardens Co., Denver, the green- 

 house superintendent of that concern, 

 J. Edward Johnson, superintendent of 

 the Pikes Peak Floral Co., at Colorado 

 Springs, and Emil Glauber, a former 

 Denver florist, who has not lost his 

 interest in the trade. They report busi- 

 ness excellent in Colorado and the* 

 mountain country and, on the way to 

 and from Indianapolis, inspected green- 

 house establishments in several cities 

 with an eye to future building. They 

 liked tlie W. A. Rowe place at Kirk- 

 wood especiallj' well. 



PHILADELPHIA. 



The Market. 



You may recall that conditions were 

 favorable for the week ending March 

 25; that the market closed in better 

 shape than at any time during the 

 month. Well, this condition changed 

 Monday, March 27. The market opened 

 with a large supply of stock and with 

 few orders. The supply was heavy Tues- 

 day, Wednesday and Thursday, withy 

 little demand. Dark weather reduced 

 this supply on the last two days to an 

 extent that enabled the demand to keep 

 pace with it, but the accumulation of the 

 previous days was hard to sell at any 

 price. Some of it was sold at reduced 

 figures; some of it was jobbed to the 

 street men. The market was badly do 

 moralized. 



Taking the broad facts, it is interest 

 ing to note that the break in the market 

 was caused by the warm, springlike 

 weather rushing into bloom a vast quan- 

 tity of stock; that, as soon as the 

 weatlier clianged, the market improved; 

 that good flowers sold best, provided the 

 prire was not too high; that the varie- 

 ties of flowers most neglected were the 

 varieties that will be much sought at 

 Easter — orchids, valley. Sweetheart 

 roses and snaj)dragon. 



Xo change is made in most of the 

 prices given on the list, because these 

 are the prices that rule in this market. 

 Hut with -jreat quantities of perishable 

 fldwi^rs, many of tlieni soft when re- 

 ioi\cd, and no business, prices are mis- 

 leading. For example, 100 good daf- 

 toiliN wilt cost $.■? or $4, according to 

 qualit\ atnl market conditions at the 

 time lit' salf. Imt 1,000 daffodils that were 



These are Special Items that we particularly recommend 



FOR EASTER 



Valley of the Best Keeping Quality. 



GARDENIAS in quantity for your corsage work. 



LILAC will be of a very fine quality. 



YELLOW DAISIES, large flowers, fine stock. 



DOUBLE STOCKS, mostly lavender, well flowered. 



SNAPDRAGONS, light and dark Pink, Yellow, 

 Bronze, and White. 



will be the most important item for Easter. RUSSELL, 

 COLUMBIA, PREMIER, in all grades, from 

 shorts to 36 inches. 



HADLEY, MILADY, RICHMOND, 

 McDonald. Four different varieties in Red, and 

 an ample supply of each in all grades, 



DOUBLE WHITE KILLARNEY, fine stock. 



BUTTERFLY and OPHELIA in large crop. 



AARON WARD, McDONALD, CECILE 

 BRUNNER for your corsage work. 



With the large supply of Roses at our disposal, you are 

 sure of getting carefully selected stock, and you have a 

 better assurance of getting your order filled complete. 



THE LEO NIESSEN CO. 



Wholesale FlorUts 



Branche.: 1201-3-5 R«e« St. 



5SSB£%N PHILADELPHIA 



BERGER BROTHERS 



EASTER LILIES 



Callas Sweet Peas Snapdragons 



Carnations Roses Daffodils 



Tulips Greens 



1609 Sansom Street PHILADELPHIA 



EDWARD REID 



EXTRA FINE VALLEY 



EASTER LILIES SNAPDRAGONS 



SWEET PEAS CALLA LILIES 



DAFFODILS CARNATIONS VIOLETS 



PREMIER COLUMBIA BUTTERFLY 



AND ALL THE LEADING ROSES 



Whtn They'rm Reid't They'n Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



