146 



The Florists^ Review 



Apbil 6. 1922 



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Pacific Coast Department 



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LOS ANGELES, CAL. 



The Market. 



With the exception of an unusual 

 amount of good funeral work, business 

 with the local retailers has not been 

 particularly good, but this work, how- 

 ever, has provided an outlet for a lot 

 of stock. Eoses have been more than 

 plentiful and several florists have run 

 special sales to clean them up. Carnations 

 are improving and are better now than 

 at any time this year. Callas are arriv- 

 ing more plentifully, but these are not 

 up to the usual quality. Daffodils are 

 passing the peak, King Alfted and 

 other midseason kinds being followed 

 by Emperor, Barrii and others, while the 

 hybrids of poeticus are especially at- 

 tractive now. Sweet peas are much im- 

 proved, but are not plentiful. A good 

 line of colored freeaias are in and move 

 freely. The beautiful hybrid aquilegias 

 are fine for basket work and there are 

 seldom enough of these for the demand. 

 A few early flowers of Delphinium 

 Belladonna were quickly taken at good 

 prices. Double peach blossoms in the 

 later varieties are attractive and sell 

 well. Orchids are fairly plentiful, but 

 the demand cleans them up almost 

 daily. Greens of all kinds are now 

 more plentiful and of better quality. 



Wholesalers say that business is not 

 by any means good just now, but the 

 inquiries and orders for Easter and be- 

 yond show that better times are ahead. 

 The financial troubles in Arizona and 

 the loss on the cotton crops still have 

 a bad effect upon the shipping business 

 to all of that territory. 



Various Notes. 



At the American Florists' Exchange 

 there has been an unusually good de- 

 mand for everything during the last 

 week and W. Kent has had to do 

 a good deal of searching around for 

 stock. Mr. Kent is to be congratulated 

 on the improvement he has made since 

 taking charge and also on the much 

 better feeling prevailing among the 

 stand-holders. lie is handling a good 

 line of cinerarias sent in by a local 

 grower. These arc of the strain of 

 Howard & Smith. 



The funeral of a local railway mag- 

 nate made a good deal of work for the 

 retailers and especially for the Dostal- 

 Wolters Flower Shop, where a good deal 

 of the family work was done, including 

 a beautiful pall costing about $500. The 

 entire staff was busy all night. Harry 

 Hansen, the clever decorator lately with 

 Liclitenberg'a, has joined the staff here 

 and Claude G. Leonardi, formerly with 

 the Athletic Club Florist, has been here 

 for some time. 



As a leader at the new store, Wolf- 

 skill's & Morris Goldenson have been 

 running a special small basket on Sat- 

 urdays at $1.50. As Albert Goldenson 

 says, "there is not a large profit in the 

 baskets, but it brings other business to 

 the store." They are certainly attrac- 

 tive at the price. Several good decora- 



tions, including a big wedding at Holly- 

 wood, are reported here. 



Jacob Dieterich has about decided to 

 leave New York, May 25, on the Sax- 

 onia for his European trip. 



Exceptionally fine roses are coming 

 in to Wright's Flower Shop from the 

 greenhouses, where everything is in 

 good shape now. Propagating and pot- 

 ting the many thousands of the new 

 fern, Adiantum Wrightii, is keeping the 

 staff busy. 



Eoses in abundance have been com- 

 ing to the store of the E. C. Amling Go. 

 last week and on some days prices 

 weakened considerably. The cut is 

 large now from the Amling range at 

 Santa Ana, and big things are promised 

 for Easter and later. 



Eoy F. Wilcox and family have 

 moved into the now residence, at Monte- 

 bello, and landscaping these grounds is 

 in progress. Mr. Wilcox will have the 

 most beautiful place, standing on high 

 ground and overlooking the whole slope 

 to the Pacific. 



H. E. Eichards is handling the whole 

 of the spare cut of Howard & Smith's 

 several places, including the trial 

 grounds at Eivera and the rose fields at 

 San Fernando valley, where hundreds 

 of thousands of roses, in all the stand- 

 ard kinds and novelties, are grown. 



There will be an immense cut from 

 these during the sujmmer, when the in- 

 door roses are not good. 



Great preparations are being made 

 at the establishment of W. Armacost & 

 Co. for Easter, which, according to Mr. 

 Williamson, seems likely to eclipse any- 

 thing heretofore seen. Easter lilies es- 

 pecially are going to be good, while the 

 cut of roses will be much larger and 

 better than ever before. H. E. E. 



SAN rRANCISCO, CAL. 



The Market. 



Stock is plentiful. There is a large 

 stock of roses, the quality of which is 

 excellent. Violets are still in their 

 prime and are plentiful. I^arge crops 

 of carnations, grown under glass, are 

 being cut. White peach blossoms are 

 among the latest items to come in. 

 There is also an abundance of pink and 

 red peach, quince and acacia sprays and 

 other such blossoms. The daffodil crop 

 is coming to an end, although a good 

 many daffodils are still being shown. 

 Outdoor tulips are arriving well and cut 

 hyacinths are plentiful. A good deal of 

 heather is being cut. Primroses are 

 plentiful. Snapdragons, sweet peas 



EASTER FLOWERS 



and Plants 



at the Right 



THE BEST IN CALIFORNIA 



Everything Packed Right 



L. A. FLORAL CO. 



The House of Quality and Service 



236 East 4th Street, LOS ANGELES, CAUF. 



Pl;ione, Pico 518 

 SEND FOR SPECIAL PRICES 



