2^4 



The Florists^ Review 



Apsil 6. 1022 



Ever heard of one of our "finely deslgrned" eaves failinK? 



Ever heard of any grower kicking because they didn't cast enough shade? 



Ever heard of one who had the drlpless eave, that wished he had drip 



gutters? 



"No." And neither have we. 



These Two Drawing Knives 

 And That One Greenhouse Eave 



You will recall how, In our last advertisement, 

 we discu.ssed the question of design and good 

 looks and their Importance in relation to good 

 greenhouse construction. 



Remember that we said, that the best tool was 

 the tool of the best design. 



Just take, for example, a straight old-fashioned 

 drawing knife that granddad had in his tool box. 

 Have you ever tried it alongside one of a Keen 

 Kutter with Its curved blade and slant-off han- 

 dles? 



You and I perhaps can't tell why the Keen Kutter 

 cuts so much easier, but the m^in who designed it 

 can. 



Now just go over in your mind any tool — planes, 

 hammers, anything you choose, and compare its 

 present day design with the old-timey ones; and 

 in every case the better the design, the better the 

 tool works. , . .., . .^ 



By the same token, take our construction at the 



eave 



Notice how clean-cut and free from cumbersome- 



ness it is. , ^ . . .i 



Notice the rafter and post is in one continuous 

 piece and how gracefully it curves at the eave 

 line. 



Notice the total absence of all splicing plates. 

 Notice the absence of a drip gutter and its fit- 

 tings. 



Still you know full well, that the one-piece post 

 and rafter has all the strength needed. 

 And as for the drip gutterless eave; you are con- 

 vinced beyond all argument, that our drlpless eave 

 is the simple common-sense way of taking care 

 of the drip. 



Has our construction lost anything of its strength 

 and efficiency, because it has good looks? 

 Not a bit of it! 

 It has gained! 



You know umbrellas used to be made with heavy 

 reed bows bigger than a lead pencil. 

 When someone designed one of steel and gave a 

 more graceful curve to the roof, so to speak, it 

 was pooh-poohed as a toy. 



All good enough for dainty women, but never for 

 red-blooded men. 



Would you carry one of those old reed-ribbed 

 blunderbusses today? 



Still you consider yourself a red-blooded man. 

 Then why think of buying greenhouses of blun- 

 derbuss design? 



You know we go anywhere for business 

 Or to talk busine.ss. 



Philadelphia 

 133 South 12th St. 



Hitc kin gs^ Cpntpany* 



HOME OFFICE AND FACTORY, ELIZABETH, N. J. 



New York, 101 Park Avenue 



Boston-9 

 294 Washington St. 



