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Apbil 13, 1922 



The Florists' Review 



41 



TORONTO, ONT. 



The Market. 



The outlook for Easter trade is good 

 and a visit to the greenhouses shows 

 that there is a good supply of first-class 

 stock available for Easter week. The 

 lilies look better than ever and there is 

 a supply of roses and spiraeas. Hydran- 

 geas are not so plentiful, but bulbous 

 stock is plentiful and of good quality. 



Various Notes. 



Robert Greenlaw, of the S. S. Pen- 

 nock Co., Philadelphia, has been calling 

 on the trade in Toronto. 



The cooperative advertising is being 

 continued with good results. This week 

 Easter advertising is appearing in the 

 Sunday World and Star Weekly in large 

 space. The busy Saturdays testify to 

 the good results of the advertising cam- 

 paign. 



The regular meeting of the Toronto 

 Retail Florists' Club was held April 3, 

 with President S. A. McFadden in the 

 chair. There was a good attendance. 

 E. S. Simmons reported that the dance 

 had finished with a balance on the right 

 side of the ledger and he was accorded a 

 hearty vote of thanks. Advertising 

 was discussed and arrangements made 

 for Easter advertising. G. M. Geraghty 

 reported on the Indianapolis show. 

 April 24 an entertainment will be held, 

 when the members and their friends 

 will enjoy cards and a social evening. 

 The show of flowers at the funeral of 

 Sir John Eaton was fine. Lady Eaton 

 had expressed a wish that fiowers be 

 omitted, but the Retail Florists' Club 

 arranged that flowers be delivered to 

 the church where the services were 

 held. There were some decidedly strik- 

 ing arrangements, the baskets being 

 beautiful. Following the service the 

 cards were sent to Lady Eaton and the 

 flowers were delivered to the hospitals. 

 Prospect Florists have been regis- 

 tered. 



William Jay had a good display of 

 Easter stock at his greenhouses on 

 Wells street. The front greenhouse, 

 24x55, was banked with lilies, ferns 

 and various flowering plants. 



George Yavner, Arcade florist, has 

 returned from Hot Springs. 



The following program has been ar- 

 ranged for the twenty-fifth annual con- 

 vention of the Canadian Florists' and 

 Gardeners' Association, to be held at 

 Montreal, August 8 to 11, inclusive: 

 "Rock Gardening," by C. J. Gilbert, 

 of London; "What Science Can Do for 

 the Florist," bv Professor Crow; 

 "Growing Cyclamens," by W. C. Hall, 

 Montreal; a paper by A. Walker, of Mc- 

 Donald College, St. Anne de Brllevue: 

 "Advertising for the Florist," by a 

 Montreal member; "What the Cana- 

 dian Florists' and Gardeners' Associa- 

 tion Can Do for the Private Gardener," 

 and a floral demonstration. The annual 

 session of the retail section will be held 

 at the same time. The discussion on the 

 president's address, to be delivered by 

 W. E. Groves, of Hamilton, will be 

 opened by F. D. Clark, president of the 

 Gardeners' and Florists' Association, 

 Toronto. There will be a trade exhibit 

 and those desiring space should com- 

 municate with the secretary, H. J. Eddy, 

 4425 Sherbrooke street, Montreal. W. 

 E. Groves, president of the organiza- 

 tion, has been active and a large in- 

 crease in the membership and an in- 

 <'rea8ed interest in the work of the as- 



sociation has been noted during hia 

 tenure of ofiice. The association is to 

 be congratulated on the aggressiveness 

 of its ofiicials. 



The regular meeting of the Garden- 

 ers' and Florists' Association will be 

 held April 17. J. J. H. 



NEW YORK. 



The Market. 



The market has changed but little. 

 The supply seems to be still somewhat 

 in excess of a demand which is extreme- 

 ly fickle. The approach of Easter lends 

 a little interest to what might other- 

 wise seem quite ordinary. With the 

 close of last week, prognostications as 

 to the possible Easter- business became 

 common. Of course, the weather. man 

 is a factor in the situation, and he is 

 eyed with suspicion. All last week it 

 was seen that a bountiful supply of 

 bulbous material could not be expected, 

 and Monday, April 10, with a ther- 

 mometer registering high, it was easy 

 to forecast the violet situation — nobody 

 wants to take orders for violets. But, 

 with blasted hopes for violets, the sweet 

 pea crop is especially promising and 

 there will surely be no dearth of lily of 

 the valley, both good substitutes for vio- 

 lets, although sentiment clings to the 

 latter. 



The market for a week has been clut- 

 tered with lilies in all grades, and they 

 have moved fairly well. Most arrivals 

 were of the short-stemmed variety, use- 

 ful for limited purposes only. Whole- 

 salers have for some days been booking 

 orders for Easter requirements of lilies 

 at $25 per hundred and, possibly, long- 

 stemmed stock may bring $35 per hun- 

 dred. There seems to be no probability 

 of a shortage, and who shall say that a 

 $35 maximum is not quite in accord- 

 ance with present-day conditions? 



Roses are in good supply and promise 

 well for Easter. Arrivals for some days 

 have shown signs of holding, and many 

 retailers have complained of buying 

 "pigs in pokes." American Beauty is 

 in only moderate supply. Hybrid teas 

 are suffering from weather effects, but 

 last week 's prices are fairly well main- 

 tained. Ophelia is a wonderful va- 

 riety, seemingly withstanding anything 

 in the way of conditions. 



Cattleyas have advanced to a range 

 of $75 to $100 per hundred, with hy- 

 brids bringing additional value hardly 

 (luotablo. It is not expected that the 

 f]aster supply will be overly large, but 

 the lower grades may be better in qual- 

 ity. Spray orchids are in moderate sup- 

 ply, but their movement, necessarily, 

 is slow. 



Lily of the valley is plentiful, but 

 stronger, the top price now being $6 

 per hundred. Valley may move upward 

 if the violet situation becomes critical. 

 Carnations are plentiful and arrivals 

 generally are of good quality. Sales 

 are made within a range of $4 to $6 per 

 hundred, with superior stock bringing 

 as much as $8. Whites seem to be in 

 greatest demand. 



Miscellaneous flowers are abundant. 

 Bulbous stock has shortened somewhat, 

 but some of the late stock is splendid 

 in quality and brings good prices. Tu- 

 lips are passing, excej)t Darwins, which 

 command as much as $1 per dozen. 

 Narcissus poeticus is plentiful at $2 

 per hundred. Southern shipments of 

 narcissi fill the demand for cheap stock. 

 Lilac, bouvardia, calendulas, stocks, 



freesias, daisies, mignonette, del- 

 phiniums, pansies, wallflowers, myosotis 

 and snapdragons form the most of the 

 offerings, supplemented by shrub flow- 

 ers, such as forsythias, deutzias apd 

 fruit flowers. 



Various Notes. '^ ' 



The trade regretfully notes the de»th 

 of Charles Carlin, for many years con- 

 nected with Charles Thorley, the Fifth 

 avenue florist. The deceased was aroand 

 the market Friday and Saturday, April 

 7 and 8, but died the next Sunday night. 

 More about his demise is noted in the 

 obituary columns of this issue. 



Interest runs high as regards the 

 mass meeting of florists, to be held on 

 i-'riday afternoon, April 21, at 3 p, m., 

 in the Engineering Societies' building. 

 At this meeting representatives of every 

 branch of the trade and the auxiliary 

 trades are expected to be present. The 

 Allied Florists' Trade Association is 

 sparing no effort to make this a most 

 representative meeting, and the ad- 

 vance literature being sent out should 

 surely appeal to everyone in the trade 

 to the extent of making attendance at 

 this meeting peremptory. 



Robert G. Wilson, the Brooklyn flo- 

 rist, made several pieces for the cere- 

 monies in connection with the arrival 

 of the last of the American dead from 

 France last week. Among the orders 

 he filled was one from the IJnited States 

 Senate for a wreath; another for a 

 wreath from President Harding, and a 

 third from the headquarters of the 

 American Legion. J. H. P. 



The Horticultural Society of New 

 York will hold its annual fall flower 

 show at the American Museum of Nat- 

 ural History, November 9 to 12, 1922. 

 Prizes will be offered for chrysanthe- 

 mum, orchid, foliage and decorative 

 plants and for cut flowers, vegetables 

 and fruits. Complete schedules of 

 classes can he secured from Mrs. 

 George V. Nash, secretary of the organ- 

 ization, Bronx park, New York. 



CHICAGO. 



The Market. 



A little warm weather and bright sun 

 last week, with the approach of Easter, 

 produced a marked change in market 

 conditions. It was impossible to hold 

 stock, either on the plants or in, the 

 coolers, under such weather conditions 

 and the market filled with flowers. When 

 closing time came Saturday night, in 

 spite of a good day's business, the ice- 

 boxes were crowded with roses, sweet 

 ])eas and bulbous flowers. Carnations 

 did not accumulate to so great an ex- 

 tent. 



April 9 was the warmest, brightest 

 day of the spring to date and it con- 

 tributed much toward increasing the 

 supply in the early days of this week. 

 This report is written just as the Easter 

 rush is beginning. It is apparent that 

 the market will be well supplied in cer- 

 tain lines, though poorly in others. 

 There will be plenty of roses, sweet peas 

 and bulbous flowers, especially jonquils. 

 Quality will be of the top-notch degree, 

 unless something unseasonable happens. 

 Carnations will not be so plentiful, but 

 it begins to be suspected that price is a 

 more powerful factor than heretofore in 

 balancing supply and demand. Time 

 was when the holder of a scarce article 



(Ccnitlmu'd on imtfe 4(). ) 



