46 



The Florists^ Review 



Apbil 13. 1922 







Now booking orders for Peonies 



1-or Mothers* day and Memorial day 



Q&^ 



Gould^s 



Select 



Send youra^ orders to 



A. L. RANDALL CO. 



Exclusive sales agents for Gould's Select Peonies 

 ISO N. Wabash Avenue CHICAGO, ILL. 



Our series of Peony Farms, stretching from Mississippi to Wisconsin, 

 assures you of a steady source of supply of carefully, scientifically 

 grown stock, to take care of your trioe throughout the Peony season. 



Grown by GOULD COMPANY, Onar^a, III. 

 Five Peony Farms 



Mitaiutippi Tennegiee Southern Ittinoia Northern illinoii • Witconein 



^^^ 



A ▲ ^ FLOWERS "at their best" m^ From Grower Direct ^m 



WEIIAND-IUSCH <0. 



ff^t. FI0WER CROWERS 



CHICAGO 



pould make his own prices. Now, how- 

 over, the buyers make the price on even 

 tlie scarcest of flowers, by letting them 

 alone if the price is too high. This is 

 especially the case at present, when 

 there are many plentiful flowers to com- 

 ])ete with the scarce ones. Some of the 

 wholesalers begin to think carnation 

 I)rices for Easter were started too high. 

 The same condition exists with lilies. 

 There are not many lilies this Easter, 

 but the price is limited by the refusal 

 of the buyers to pay more than certain 



figures; they just pass them up. Cat- 

 tleyas are tlie scarcest item for Easter, 

 liut the demand for these has been lim- 

 ited for many months by the prices 

 asked. Violets are in small supply, but 

 seem quite good for so late an Easter. 

 However, a hot day might make stock 

 in transit unfit for use. 



At the opening of this week there was 

 a huge mail and this, with the early 

 jjrders, brought the advance bookings 

 U%^ to a thoroughly satisfactory total. 

 During the last three days of this week 



this market will do an enormous ship- 

 ping business — it is assured. How the 

 demand will compare with the supply 

 it is much too early to tell, but all the 

 larger houses seem satisfied with the 

 outlook. To quote one of the whole- 

 salers, "the market seems to be riding 

 pretty so far." 



The Season's First Hail. 



At about 2:30 p. m. April 10, a hail 

 storm came out of the northeast and 

 traveled to the southwest, from Evans- 



