28 



The Florists^ Review 



APRIL ao. 1022 



designa and other funeral pieces are 

 listed, with prices. Bulbs, bedding 

 plants, house plants, material for the 

 home flower garden and nursery stock 

 are listed in convenient manner. For 

 instance, a bed of castor beans, cannaa, 

 pennisetunis and geraniums is depicted 

 in an illustration. Beneath is a list of 

 the plants the bed contains and the 

 prices are quoted on each and also on an 

 assortment of plants suflScient to fill a 

 small bed. Collects of hardy plants and 

 of tender plants and other special offers 

 make ordering easy. 



These are the means by which one firm 

 has made its business grow far beyond 



the limit which a population of only 

 8,000 might otherwise impose upon a 

 small town florist. The methods are 

 described in detail because they aver 

 different from those used by the city 

 florist, whose ways in promoting busi- 

 ness and advertising have been more fre- 

 quently commented upon than those of 

 liis small town fellow. Behind such 

 means as those above described must be 

 a weH-defined and coordinating system, 

 as well as untiring attention, in order to 

 j^ain a position such as that advertised 

 by Joseph Bancroft & Son, "the largest 

 and oldest establishment of its kind in 

 northern Iowa." 



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AFTER THE SHOW 



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NATIONAL FLOWER SHOW. 



Beceipts. 



The work of winding up the affairs of 

 the fifth national flower show, held at 

 Indianapolis, is engaginjj the close at- 

 tention of the administration offices of 

 the society, and is gradually approach- 

 ing completion. It would not be just or 

 advisable to issue an authentic state- 

 ment at this time, but it hiay be said 

 that there is no occasion for misgivings 

 as to a satisfactory financial issue. The 

 matter of the return of the subscrip- 

 tions to the guarantee fund is receiving 

 early attention and, as the gross re- 

 ceipts from the show are pretty well 

 determined, checks will be forwarded 

 to the subscribers shortly. 



Rentals of trade space produced a 

 little over $13,000, and the catalogue 

 about $2,500. Gate and trade tickets 

 yielded nearly $28,000, and the special 

 premiums presented amounted to about 

 $5,300. Receipts from other sources 

 amount to a sum in the neighborhood of 

 $12,900. With the exception of a few 

 bills covering trade space, practically 

 all moneys to be credited to receipts 

 have been turned into " the treasury. 



The sum to be paid out in premiums 

 amounts to about $13,000. The awards 

 are in process of checking and coiifirnia 

 tion, and checks covering money prizes. 

 and medals and other material prizes 

 will go forward to the winners shortly. 



The expense side of the account is. 

 necessarily, requiring considerable 

 time, operating expenses, rentals and 

 petty expenses not being as easily dc 

 termined as receipts. .\s soon as every- 

 thing can be tabulated, a detailed report 

 will be prepared and the Jiational flower 

 show committee is in hopes this may 

 be accomplished within the next two 

 weeks. 



The secretary is pleased to report 

 that over 1,000 railroad certificates 

 were j)resented, many more than neces- 

 sary to secure to out of-to\vn visitors 

 the ('oncession of one half ri'tiirn fares. 



(^hairnian (Jeorge .\smus, wliose fore- 

 sight and energy made the show pos- 

 sible under circumstances wliicli at one 

 time were most distressing, may be 

 congratuliited ii[ioii the successful issue 

 of the show, which to many is most re 

 markabje. 



Awards. 



The judg(>s in the trade section were 

 <^harles E. Russell, George Wienhoeber 



and W. Atlee Burpee, Jr., who made the 

 following awards: 



Certificates of merit were awarded 

 to W. Atlee Burpee Co., Philadelphia, 

 Pa., for sweet peas; department of con- 

 servation of Indianapolis, for display of 

 fancy fish; E. G. Hill Co., Richmond, 

 Tnd.; Buchbinder Bros., Chicago, for 

 refrigerator, and Wertheimer Bros., 

 New York, for Vanity Fair corsage 

 shield. 



Honorable mention went to K. C. Am- 

 ling Co., Chicago, display of cut flow- 

 ers; Mrs. A. Hamburger, Brooklyn, 

 N. Y., adjustable plant stand; 

 Vaughan 's Seed Store, New York and 

 Chicago, gladiolus bulbs; Chicago 

 Flower Growers' Association, Chicago, 

 display of cut flowers; Basket Shop, 

 Bellefonte, Pa., baskets, and Morris H. 

 Levine, New York, ribbons. 



The following also made displays 

 which, in the opinion of the judges, 

 were highly creditaMe: 



William T. I'singer, PittsburKli. Pu. 

 Lindley Box & Paper Co., Marion, Inrt. 

 De Witt Sisters, Hattle Creek, .Midi., feather 

 flowers. 



Bergrannn-Koropp Co., Chicago. 



S. IlanflinR Co., New Yorli. 



Indlnnapolls Reed Co., Indianapolis. 



Florists' Supply House, Indianapolis. 



Irving Stein Co., Chicago. 



S. S. Pennook Co., Philadelphia. 



American Bulb Co., Chicago. 



McCallum Co., Pittsburgh. 



Sefton Mfg. Co., Chicago. 



Mono Service Co., Newark, N. J. 



A. Henilorson & Co., Chicago. 



Pittsburgh Cut Flower Co., Pittsburgh. 



H. Bayersdorfer & Co., Philadelphia. 



Diiro Paper Products Co., Chicago. 



.Smith & Young Co., Indianapolis. 



M. Rice Co., Philadelphia. 



Kroeschell Bros. Co., Chicago. 



Henshaw Floral Co. (supply dept.). New York 



Standard Oil Co. (candle dept.), Indianapolis. 



H. Hammond Tracy, Inc., Wenham, Mass. 



.r. W. Davis Co., Terre Haute, Ind. 



lioninn J. Irwin, New York. 



Znne Pottery Co., Znnesville, 0. 



Carbone, Inc., Boston. 



Schlr)S8 Bros, rtibbons. Inc., New York 



Ove Gnnft Co., La Porte, Ind. 



R. O. Bock Co., Hamilton. 0. 



Poehlmann Bros. Co., Chicago, 111. 



John Young, Sec'y. 



NATIONAL PUBLICITY CAMPAIGN. 



Meeting of Publicity Committee, 



.\ meeting of the publicity committee 

 of the R. A. F. was held in the Manu- 

 facturers' building, Indianapolis, Ind., 

 .Monday, March 27, with Chairman 

 Henry Penn presiding. The following 

 were present: Chairman Henry Penn. 

 Boston, Mass.; President S. S. Pennock, 

 Philadelphia, Pa.; Secretary John 

 Young, New York; Treasurer J. ,1. Hess, 

 Omaha, Neb.; C. C. Pollworth, Milwau- 

 kee, Wis.; J. F. Ammann, Edwardsville, 



111.; George Asmua, Cbicajg^o, HI., and 

 Maj. P. F. O'Keefe, Boston, Mass. 



Major O'Keefe presented proofs of 

 tlie series of advertisements which had 

 been sent to the various magazines in 

 accordance with the last appropriation 

 made by the committee. Copies of the 

 proofs have been mailed to all sab- 

 scribers to the fund and many other 

 florists. 



Consideration was given to a number 

 of cases where the slogan, "Say It with 

 Flowers," had been perverted and, 

 after some discussion, it was decided 

 that such perversions made an extended 

 use of the slogan proper more necessary 

 than ever. 



Secretary Young presented a financial 

 report, which, on motion, was accepted. 

 The auditor's report was also submit- 

 ted. 



Discussions and Beports. 



In reply to questions as to the prob- 

 ability of the fund being sustained, the 

 secretary pointed out that an optimis- 

 tic view could be taken, as he had found 

 that in districts where business had 

 not been quite up to the mark, the de- 

 ficiency seemed to be attributed to a 

 cessation in publicity. 



Treasurer Hess submitted a report 

 which showed a balance sufficient to 

 allow further advertising and, after 

 some discussion, a motion by J. F. Am- 

 man was carried appropriating a fur- 

 ther sum of $10,000 for a series of ad- 

 vertisements which should run through 

 the summer months. 



The matter of income from the flower 

 booth at the national flower show, In- 

 dianapolis, was brought up and dis- 

 cussed, and it was pointed out that this 

 income was to be apportioned to the 

 national publicity campaign fund. A 

 vote of $200 toward the special adver- 

 tising of the show was passed. 



Mr. Asmus, in view of the thoughts 

 brought out in the discussion, moved 

 that it be recommended that the na- 

 tional flower show committee be asked 

 to appeal to every organization having 

 an opportunity to sell flowers -where 

 florists were willing to donate them, to 

 do so and turn the receipts in" to the 

 publicity committee. 



On motion of Secretary Young, it 

 was directed that the secretary's office 

 send out to subscribers and others 

 5,000 copies of the proofs of the pro- 

 posed advertisements for the summer 

 advertising. John Young, Sec'y. 



GLADIOLUS MEN'S CONTEBENCE. 



A special conference of the officers 

 and committees of the New England 

 Gladiolus Society was held in Horticul- 

 tural hall, Boston, Mass., April 7. The 

 meeting was called to order by Presi- 

 dent Charles F. Fairbanks. There was 

 a discussion on having two boards of 

 judges to simplify matters at the next 

 show and about a new silver cup, which 

 is to be awarded at our next show. 



It was voted that the president ap- 

 point a committee of three to make ar- 

 rangements with Stanley Thorpe, of 

 Medway, Mass., for his new paper, the 

 Gladiolus Bulletin, to become an official 

 organ of the New England Gladiolus 

 Society. The committee appointed is 

 as follows: S. E. Spencer, Woburn; 

 B. R. Norley, Roslindale, Mass.; Dr. S. 

 Irving Moody, Brockton, Mass. 



The feasibility of buying more v.ases 

 .and containers for the use of the so- 

 ciety was also discussed. 



Robert R. Walker, Sec'y. 



