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62 



The Horists^ Review 



April 29. 1022 



surprising demand for lilies of the val- 

 ley, principally for corsage bouquets. 

 Sufficient violets to supply the demand, 

 which was n«t heavy, were secured, but 

 the excessive heat of the preceding week 

 had materially injured their quality. 

 Prices were reported to be about the 

 same as those of last year; there was no 

 disinclination on tho part of customers 

 to pay the figures asked, and the busi- 

 ness as a whole was about equal to that 

 of 1920, which was the high point of 

 post-war prosperity. 



According to A. Gude Sons Co., grow- 

 ers and wholesalers, the most popular 

 plant was the hydrangea. Heavy dam- 

 age to the Easter lily crop resulted from 

 the heat, and lilacs which were forced 

 for the holiday were a total loss. Eose 

 bushes were popular and moved steadily, 

 and there were large quantities of sweet 

 peas, carnations and cut roses avail- 

 able. Hyacinths and other bulbous 

 stock, however, suffered from the heat. 



Lilies of tho valley had a large call 

 at the store of Z. D. Blackistone. They 

 were used in combination with orchids, 

 roses and sweet peas for corsage pur- 

 poses, and it was necessary for two men 

 to devote their time exclusively to the 

 making of corsage bouquets for out-of- 

 town orders. The hot weather affected 

 the potted plants, and Mr. Blackistone 

 did not push them because of their in- 

 ferior quality, but instead concentrated 

 as far as possible on cut flowers. 



T. N. S. 



FHUiADELFHIA. 



The Market. 



It was the worst Easter in fifteen 

 years. The behavior of the weather was 

 simply outrageous. To break heat rec- 

 ords when perishable stock is rounding 

 into form is unpardonable. 



The conditions were exceedingly 

 queer. The volume is believed to have 

 been as large as ever before, yet the 

 loss of stock was appalling. Tho heat 

 drove the blooms forward so rapidly 

 that, as fast as they opened and passed, 

 others took their places. Stock that 

 seemed at one time fairly well timed 

 was over before Easter arrived. The 

 loss fell most heavily on the growers 

 of sweet peas; stock that was appar- 

 ently in good condition when shipped 

 into the market Monday and Tuesday 

 before Easter arrived spoiled and it 

 had to be thrown out. 



Worse still, the heat on these days 

 put many sweet pea vines out of com- 

 mission. Several large sweet pea grow- 

 ers reported that their crops were over. 

 Violets were so badly affected that 

 only those that came in Easter Satur- 

 day could be used. Daffodils, which are 

 almost at an end of their season, were 

 sadly softened. Cut lilies of all three 

 sorts, Easter, ealla and valley, were 

 badly demoralized. Out of one ship- 

 ment of 300 callas, one-half had to be 

 thrown out when they arrived. These 

 unusual conditions are given at length 

 to make clear the history of the week. 



Tho market opened badly. Hot 

 weather is not flower weather. There 

 was much stock and few buyers. By 

 comparison prices were lower than at 

 any time since last fall. The out-of- 

 town shipping started Wednesday pre- 

 ceding Easter and increased in volume 

 throughout the following Thursday. 

 While it was, undoubtedly, heavy, it 

 made little impression upon the mar- 

 ket and none whatever on the open 



Now and until the end of the season 

 we can furnish you in quantity 



Russell Roses 



of a very fine quality. The best pink rose 

 for shipping purposes. All grades, from 

 shorts to 36 inches long. 



Hadley Roses 



all grades, some 36 inches long. 



Premier and Columbia 

 Ophelia and Butterfly 

 Double White Killamey 



There is almost no limit to the supply of our 

 Roses, and for this reason we are in a position 

 to give the utmost value, and carefully 

 selected stock. 



THE LEO NIESSEN CO. 



Wholetale FhrUta 



1201-3.5 Race St. 



PHILADELPHIA 



Bnwches: 



BALTIMORB 

 WASHINGTON 



BERGER BROTHERS 



Sweet Peas Darwin Tulips 



Callas Carnations 



Roses Snapdragons 



Easter Lilies all the year around 



1609 Sansom Street PHILADELPHIA 



EDWARD REID 



EXTRA FINE VALLEY 



EASTER LILIES SNAPDRAGONS 



SWEET PEAS CALLA LILIES 



CARNATIONS 



PREMIER COLUMBIA BUTTERFLY 



AND ALL THE LEADING ROSES 



Wi«n They'rm Rmid'a Thmy'f Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



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