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100 



The Rorists^ Review 



Ann. M. 1922 



THE RETAIL STORE 



A PAGE OF HINTS AND HELPS 

 FOR THE RETAIL FLORIST 



BAER SHOWS HOW. 



It is safe to say that there are thou- 

 sands of people who kuow that the flo- 

 rists operate a telegraph delivery serv- 

 ice, but many of them do not know liow 

 it operates. If they knew the modus 

 operandi, the chances are that there 

 would be more telegraph orders. Per- 

 haps this is what Julius Baer, of Cin- 

 cinnati, O., had in mind when he dis- 

 tributed in his city, just before Easter, 

 copies of a telegraph order he had re- 

 ceived. Above a reproduction of a 

 Western Union telegram, on the typical 

 yellow paper, appeared the following: 



Do you know that you can "Say It with Flow- 

 ers" to relatives and friends in distant cities? 

 I am your telegraph florist and can guarantee 

 delivery of flowers anywhere through my mem- 

 bership in the Florists' Telegraph Delivery As- 

 lociatlon. 



BeloW the reproduction of the tele- 

 gram was given the firm name, with the 

 telephone numbers and the advice: 

 "You can get the same service over the 

 'phone that you would receive through 

 a personal call." 



No. 2. Mr. Gill is one of Ogdeu's most 

 progressive florists and will undoubt- 

 edly continue to grow. 



EASTER ARRAY AT OODEN. 



On this page appears a view of the 

 front of the Fern Shop No. 1, at Ogden, 

 Utah, at Easter time. The manager, 

 V. G. Gill, started in business in a small 

 way about two years ago, on Twenty- 

 fifth street, handling only plants for 

 some time. He later put in cut flowers 

 and has built up a good business, espe- 

 cially in the plant line. Last fall he 

 opened his second store, on Washing- 

 ton avenue, known as the Fern Shop 



BOXES OF OUTDOOR FLOWERS. 



Seven miles south of Dallas, Tex., on 

 the Hutchins road, Mr. and Mrs. George 

 M. Stuart conduct what is known as 

 Stuart's Flower Farm. Here outdoor 

 flowers are grown and delivered daily 

 by truck to residents of Dallas. While 

 orders for funerals, weddings and par- 

 ties of any kind are filled, the specialty 

 of Stuart's Flower Farm consists of 

 boxes of "old-fashioned flowers." 

 Three sizes are standard, at $1.25, $2 

 and $3, though special boxes are made 

 up in addition. In these boxes are such 

 flowers, in season, as violets, pansies, 

 larkspurs, phlox, cornflowers, forget-me- 

 nots, daisies, feverfew, pinks, gladioli, 

 sweet Williams, marigolds, zinnias, 

 ageratums, dahlias and lilies. 



A folder of Stuart's Flower Farm 

 carries a verse by the "Cheerful 

 Cherub" which will not please green- 

 house owners, especially those of 

 Dallas: 



Flowers that grow in a greenhouse 



Must miss the outdoors' green and blue — 



I'm almost as sorry for them as 

 For animals grown in a zoo. 



EEMBLE BUYS ANOTHER. 



Ownership of the I. N. Kramer & 

 Son flower store. Cedar Eapids, la., 

 which has been operated by the Kramer 

 family for the last thirty-five years, 

 has been transferred to the Kemble 

 Floral Co., operators of a chain of 



The Fern Shop, at Ogden, Utah, in Easter Array. 



flower stores with home offices at Os- 

 kaloosa, la. The purchase made by the 

 new firm includes the Kramer green- 

 houses, at Marion, but arrangements 

 have been made whereby the former 

 owners will remain associated with the 

 firm, although it will be under the per- 

 sonal direction of W. B. Kemble, a mem- 

 ber of the new firm. 



The Kemble Co., which assumes charge 

 of the Cedar Kapids store, is one of the 

 oldest florists' companies in that sec- 

 tion of the state, having been organ- 

 ized by W. E. Kemble in 1870. Stores 

 are operated in Chariton, Ottumwa, Os- 

 kaloosa. Fort Madison and Centerville. 

 The store at Oskaloosa was the first 

 store owned by the company and W. E. 

 Kemble is still located in that place, 

 although he serves as president of the 

 entire company. 



W. E. Kemble, the new manager of 

 the Kramer store, has announced that 

 he will continue the policy which has 

 made the store a sueeesfi duriqg the 

 thirty-five years that it has been doing 

 business in Cedar Rapids. He, together 

 with his family, will establish a resi- 

 dence in Cedar Rapids in tke near fu- 

 ture. 



ENDORSma SCHOOL GARDENS. 



Benjamin Hammond, Beacon, N. Y., 

 chairman of the school garden commit- 

 tee of the Society of American Flo- 

 rists, has received many letters from 

 presidents of school boards and school 

 superintendents, indicating the willing- 

 ness of these men to lend him their 

 hearty cooperation in supporting the 

 school garden movement this season. 

 This movement has gained ground rap- 

 idly under Mr. Hammond's sponsorship. 

 It represents one of the efforts being 

 put forth by the S. A. F. in educating 

 the public to the value of gardening 

 in various respects. The following let- 

 ter, from Wesley A. O'Leary, assistant 

 commissioner of education of the state 

 of New Jersey, which came in response 

 to an appeal from Mr. Hammond for 

 the assistance of school trustees in pro- 

 mulgating the movement, indicates the 

 interest which is manifested by educa- 

 tors: 



Your poster of school giirdenins has been re- 

 ferred to me. I nm sending y»»u a copy of the 

 school directory of the state. I suggest that you 

 send copies of your literature t« the various 

 superintendents of schools and presidents of 

 boards of education mentioned Ib this booklet. 



The letters mailed by Mr. Hammond 

 were accompanied by an illustrated 

 poster, showing attractive school gar- 

 dens. The following letter, received by 

 Mr. Hammond from F. R. Morey, super- 

 visor of school gardening at Harris- 

 burg, Pa., gives a good idea of how 

 much interest is being taken in the 

 movement: 



A copy of your sheet on school gardening, ad- 

 dressed to the commission o» education. Harris- 

 burg, Pa., has been referred to me, siace it Is 

 in my special Held of work. 



I am employed by the state department of 

 public instruction to promote, ■■pervlse and 

 inspect the school garden w«rlt In Mw various 



