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The Florists^ Review 



Apbil 2e. 1822 



THE RETAIL STORE 



A PAGE OF HINTS AND HELPS 

 FOR THE RETAIL FLORIST 



BAER SHOWS HOW. 



It is .safe to say tliat there are thou- 

 sands of j)eoi)le who know tliat tlie Ho 

 rists operate a telejfrajjh delivery serv 

 ice, but many of them do not know liow 

 it oper.'Ues. If they knew the modus 

 operandi, the ehances aic that there 

 would he more teiegrapli orders. I'er- 

 haps thi.s is wliat Julius Haer, of ("in- 

 einnati, O., liad in mind when 1h> dis 

 tributed in his city, just before Kaster, 

 I'Opics of a telegraph order he had re- 

 eeived. Above a reproduetion of a 

 Western Union telegram, on the typieal 

 yellow paper, appeared the following: 



l)o you know tliut yoii cuii "Say It with Klow- 

 tTM" to ri'lativi'8 iind friends in distant litipsV 

 I am yonr tflesrnph florist ami can Bnarantcc 

 delivery of flowers anywliere tlinnik'li niv nicm- 

 berBlilp in tlie Florists' TeleKraiih Deliver.v As 

 loi'iation. 



Belofr the reproduction of the tele- 

 gram was given the firm name, with the 

 telephone numbers and the advice: 

 "You can get the same service over the 

 'phone that you would receive through 

 a personal call." 



No. 2. Mr. tiill is one of Ogden's most 

 j)rogressive florists and will undoubt- 

 I'dly continue to grow. 



EASTER ARRAY AT OGDEN. 



On tliis i)age appears a view of thf 

 front of the Fern Shop Xo. 1, at Ogden, 

 Utah, at Easter time. The manager, 

 v. G. (Jill, started in business in a small 

 way about two years ago, on Twenty- 

 fifth street, handling only jilants for 

 some time. He later jnit in cut flowers 

 and has built up a good business, esjx'- 

 cially in the plant line. I-ast fall he 

 opened his second store, f)n Washing- 

 ton avenue, known as the i'eru JShop 



BOXES OF OUTDOOR FLOWERS. 



Seven miles south of Dallas, Tex., on 

 the llutchiiis road, Mr. and Mrs. George 

 M. Stuart conduct what is known as 

 Stuart's Flower Farm. Here outdoor 

 tlowers are grown and delivered daily 

 by truck to residents of Dallas. While 

 orders for funerals, weddings and par- 

 ties of any kind are filled, the specialty 

 of Stuart's Flower Farm consists of 

 boxes of "old-fashioned flowers." 

 Three sizes are standard, at $1.2.'), $2 

 and $3, though s[)ecial boxes are made 

 up in addition. In tliese boxes are such 

 flowers, in season, as violets, pansies, 

 larks])urs, )ihlox, cornflowers, forget-me- 

 nots, daisies, feverfew, pinks, gladioli, 

 hweet Williams, marigolds, zinnias, 

 agerattims, dahlias and lilies. 



A folder of Stuart's Flower Farm 

 carries a verse by the "Cheerful 

 Cherub" which will not please green- 

 house owners. especiallv tho^e of 

 Dallas: 



Klowers tlint prow in a KietnhoMse 



Mnst miss the outdoors' green and Mile - 



I'm almost as sorry for Iheni as 

 Kor nnimals grown in a zoo. 



KEMBLE BUYS ANOTHER. 



Ownership of the I. N. Kramer & 

 Son flower store, Cedar Rapids, la., 

 which has been operated by the Kramer 

 family for the last thirty-five years, 

 h.-ts been transferred to the Kemblo 

 Floral Co., operators of a chain of 



flower stores with liouie oftices at Os- 

 kjiloosa, la. The purchase made by the 

 new lirm includes the Kramer green- 

 houses, at Marion, but arrangements 

 have been made whereby the former 

 owners will remain associated with the 

 firm, although it will be under the ])er- 

 sonal direction of W. H. Kernble, a mem- 

 ber of the new firm. 



The Keinl)le Co., which .'kssiiines charge 

 of the ('edar Kajtids store, is one of the 

 oldest florists' companies in that sec- 

 tion of the state, having been organ- 

 ized by \V. F. Kernble in 1870. Stores 

 are operated in Chariton, Ottumwa, Os- 

 kaloosa. Fort Madison and Centerville. 

 The store :it Oskaloosa was the first 

 store owned by the company and W. E. 

 Kernble is still located in thiit place, 

 although he serves a-s president of the 

 entire company. 



W. R. Kemble, the new manager of 

 the Kramer store, ha.s announced that 

 he will continue the policy which has 

 made the store a success duriijg the 

 thirty-five years that it has been doing 

 business in Cedar Rapids. He, together 

 with his f:iniily, will establish a resi- 

 dence in Cedar Rapids in the near fu- 

 ture. 



The Fern Shop, at Ogden, Utah, in Easter Array. 



ENDORSING SCHOOL GARDENS. 



Denjamin Hammond, Beacon, X. Y., 

 chairman of the school garden commit- 

 tee of the Society of American Flo- 

 rists, has received many letters from 

 presidents of school boards and school 

 sui>erintendents, indicating the willing- 

 ness of these men to lend him their 

 hearty cooi)eration in supporting the 

 school garden movement this season. 

 This mo\-ement has gained ground ra]!- 

 idly under Mr. ihimniond's sponsorshiii. 

 It reiiresents one of the efforts being 

 put forth by the S. A. F. in educating 

 the ]iublic to the value of gardening 

 ill various resjiects. The following let- 

 ter, from Wesley A. O'Leary, assistant 

 commissioner of education of the state 

 of Xew .lersey, which came in response 

 to an apix'al from .Mr. Hammond for 

 the ;issistance of school trustees in ]iro- 

 niiilg;iting the movement, indicates the 

 interest which is manifested by edui-a- 

 tors: 



Your poster of s. liool (.Mrdenuif ha- been re 

 filled tci nie 1 am sendinK von n i-oiiv of the 

 siii.Kil directory of the state. I sin;(;<-st that you 

 send copies of your literature to the various 

 superintendents of schools and presidents of 

 hoards of i.ducation mi-ntioned in this Nioklet. 



The letters mailed by Mr. Hammond 

 were accompanied by an illustrateil 

 {loster, showing attractive schocd gar- 

 dens. The following letter, received by 

 Mr. Hammond from F. R. Morey. super- 

 visor of school gardening at Harris- 

 burg, Pa., gives a good idea of how 

 much interest is being taken in the 

 movement : 



.\ cojiy of y.iiir sheet on Frliool ganleninc, Bd- 

 dressed to the <i.mtnission o» ediifftlion. Harris- 

 hiirg. I'a., has heen referreil to me, since it is 

 in my s[ieci:il ficM of work. 



I am emiiloyed hy the stnte depnrtment of 

 piililio instriiclion to promote, gapprviHe and 

 insiK-ct the school carden work In the vnriont 



