102 



The Florists^ Review 



Ai'iMl. -JO, VJT2 



The florirta whose cards appear on the pages carryin|{ this head, are prepared to fill orders 

 *"'" from other florists for local del}very on the usual basis. 



r 



• 



Flowers and Giving 



"Consider the lilies of 

 the field." How bounti- 

 fully they bloom, how 

 freely and fully they give 

 of their loveliness and 



sweetness. 



we 



Brother Florists, 

 give to you our kindly 

 thoughts and best wishes. 

 Let us make this Spring- 

 time very beautiful. "He 

 that soweth bountifully, 

 shall reap also bounti- 

 fully." 



|»OURTB6NTH • H 3TRBri# 



tlu! I'riciidly, sciiii-social, sonii-biisliu'ss 

 intercourse between coiimiereiiil ;ind 

 ;iniateiir fjrowers — tlie iiitei'course that 

 results from fellow nieiiihersliip in sin-li 

 organizations as tiie Ani.eriean Hose So- 

 ciety — conduces frreatly to the same 

 sort of enlightenment. Tims the Amer- 

 ican liose Society, aided by the year- 

 book which it siipiilies to its members, 

 is one of the most successful agencies 

 in securing a clear, symiiathctic under- 

 standing between the commercial 

 grower and his customers -an under- 

 standing that is eminently profitable to 

 all concerned. 



Some of the most interesting and in- 

 I'ormative chapters in the book vfcrc 

 written liy Kditor McFarlaiid himself. 

 One of his articles is entitled "Why 

 Not Use Koses as Shrubs?" It would 

 be diflicult to determine wlietlier that 

 article makes a more direct appeal to 

 the purveyor of slirubs or to tlie pur- 

 chaser of tlieni. 



Dr. Ij. M. Massey, plant pathologist 

 at rorneli TTniversity, contributes an 

 article on "Black Si)ot and Mildew of 

 Roses." J'rofessors C. R. Crosby and 

 M. D. I>eonard, also of Cornell Univer- 

 sity, discu.ss "Insects that Hunt the 

 Rose." Professor P. A. Lehenbauer, of 

 the University of Illinoi.s, treats of 

 "Fertilizing the Soil for Rose (irow- 

 ing." Cliarles H. Tottv tells of "The 

 Rose Cut Flower Outlook for 1022." 

 But to mention all the noteworthy chap- 

 ters, from tlie pen.s of various rose 

 lovers, would simply be to copy most of 

 tlie table of contents. Let these few 

 more titles suffice: "A Model Back- 

 yard Rose Garden," "Can the City Man 

 "with a nO-foot Lot Have a Ro.se Gar- 

 den?" "Budded and Own-root Roses," 

 "How to Start a Ro?e Show Any- 

 where," "Staging a Rose Show," 



"S^fMt^^^ 



Members 



of the 



F. T. D. 



Members 



of the 



F.T. D. 



GUDEBROS.COl 



FLORISTS 

 i2i4FST.N.W^ 



VtfASHlNGTdN.bil 



♦f 



"Good Soil for Good Roses," and so on. 

 Of course the ajuiual contains an 

 abundance of acciir.-ite, authoritative in- 

 formation about tlie distinctive (pi.alities 

 of different varieties of roses, new and 

 old, American and foreign. A s]iirit of 

 wholesome, siine enthusiasm jiervailes 

 the entire book. 



ST. LOUIS. 



The Easter Market. 



Faster business here was to])-notch. 

 A heavy rain Good Friday was not all 

 to the liking of the retailers, but, with 

 the sunshine the following Saturday, 

 Ihey made up for Friday, with a rush 

 that kept all busy. Deliveries started 

 Saturday, A])ril 1."), and Easter Sunday 

 florists' trucks were rushing here and 

 there; "Say It with Flowers" on the 

 trucks had .i day all by itself. It was 

 the gieatest ever for St. Louis florists. 



Fvery establishment was loaded to 

 the to)) with blooming plants. Lily 

 plants led in demand and the supply 

 was unusually large. Hydrangeas came 

 next, although a considerable number 

 of azaleas were seen this year. Ram- 

 blers, Tausendschoen and Perkins roses 

 had the best sale in years. 



Dutch bulbs in pots and pans were not 



WASHINGTON, D. C 



Louise Flower Sh 



op 



Connecticut Ave. at N St, N. W, 



Ml88 Louise W. Daugherty, • • Proprietresa 



Phones— Franklin 3579, 3841, 3842 



Member Florists' Telegraph Delivery 



heavy in supply, owing to the late- 

 ness of Flaster. Still, there was much 

 of this stock on sale. There was an 

 excellent sup))ly of all other plants, such 

 as white- lilacs, deutzias, cinerarias, 

 schizanthus, callas, begonias, etc. 



The cut flower market had an .'ibun- 

 dance of stock all last week. "While 

 sales dr.-igged the first few days of the 

 week, the last three d.'iys saw a large 

 demand and the market was cleared by 

 local and shipping demand. 



Roses in all varieties were of extra 

 fine quality. While the demand favored 

 Premier, Ophelia, Butterfly, Milady and 

 Columbia, 'White Killarney, Russell and 

 Sunburst had excellent calls. Carna- 

 tions were not in oversupply. Sweet 

 peas were greatly in demand, but the 

 supjily was equal to it. 



There was a considerable cut of bulb- 



