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138 



The Florists^ Review 



Apbil 20. 1922 



FORT WAYNE, IND. 



The week previous to Easter waa ac- 

 companied by rain, which continued un- 

 til the Saturday before Easter, when 

 the sun came out, making the prospects 

 of a good Easter for the fl6rists' trade 

 bright. A fine line of all seasonable 

 plants and cut flowers was shown in 

 all of the stores, at a price within the 

 reach of all customers. There was a 

 portage of carnations and of short and 

 medium-stemmed roses. 



E. C. Wenninghoflf said that on the 

 Monday following Easter he felt like 

 &; small boy who wished to skip school. 

 A fine line of plants was to be had 

 here and everything was completely 

 cleaned up. There were not enough car- 

 nations and short roses to supply the 

 Remand. There was an unusually 

 heavy demand for corsages at this 

 store. The best sellers in plants were 

 the Easter lilies, roses, tulips and 

 hyacinths. 



The Doswell Floral Co. had a record- 

 breaking business and was completely 

 sold out. This firm had a fine lot of 

 Easter lilies and pelargoniums, as well 

 as other plants. 



The Blossom Floral Co. reports busi- 

 Heas as much larger in volume than last 

 year, with a complete clean-up on plants 

 and cut flowers. This firm added a new 

 feature to its business this year. Club 

 girls in the surrounding towns were en- 

 ga.ged to sell plants and flowers on a 

 percentage basis. This proved to be a 

 great success. Hundreds of plants and 

 a large number of corsages were thus 

 disposed of. 



W. J. & M. S. Veaey were fortunate 

 in having a heavy crop of Cattleya 

 Mossise in just right for the Easter 

 ^rade, as well as some C. Schroederee. 

 A fine cut of long-stemmed Premier and 

 Columbia helped out with the many or- 

 ders, but there was not nearly enough 

 short and medium-stemmed stock to fill 

 the orders. 



The Flick Floral Co. reports a good 

 demand for both cut flowers and plants, 

 which far exceeded the demand of a 

 year ago. S. N. 



Wilmington, O. — Irwin Swindler, who 

 has been manager of the Anderson Flow- 

 er Shop for the last two years and a half, 

 has taken an interest in the Moores 

 greenhouses and will manage the cut 

 flower end of the business. 



^isb&gf^lf 



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