Apbil 27i 1922 



The Florists^ Review 



27 



roN iNVOtCCS 



PAY TO THfe ORDfeR OF^ 



No. 654H 



Baum's Home of Flowers 



Knoxville, Term., 192 



- ■ Dollars, 



BAUM'S HOME OF FLOWERS. INC. 



Scctjr & Tieu- 



When properly eiwloreed on back this voucher becomes 



Js. CHECK ON 



HOUSTON NATIONAL BANK 



KNOXVILLE TENNESSEE. 



We *re mcmberi of ike Floritit' Telegraph Delivery Asiociation and can deliver flowera oB ihort noiKe to all parH o( the United Slates and Canada. 



Here Is a Check That Is a Part of a Florist's Bookkeeping Record. 



Bankers' Trust Co., inviting his cooper- 

 ation. Tlie letter reads: 



Your attention is invited to the amateur flower 

 show we propose holding this summer la our 

 bank lobby, which we hope will encourage the 

 culture of flowers bj individual liouseholders iu 

 Indianapolis. 



Since the distribution of our announcement 

 circulars at the national flower show, the interest 

 manifested indicates that the several exhibitions 

 will be of unusual importance in the community 

 life of the city, especially in view of the "Let's 

 Clean 'Kr Up" campaign of the Chamber of 

 Commerce. 



Rules to govern the contest are being pre- 

 pared by competent horticulturists, and judges 

 will be selected to make the awards, which will 

 consist of cash prizes. 



Mention of these events to amateur flower 

 gardeners of your acquaintance will be appre- 

 ciated. Bulletins will be issued and mailed to 

 interested parties. These will announce the date 

 and conditions of the various exhibitions. 



SPBING IS HEBE. 



Many florists might find profit in fol- 

 lowing the example of some of their 

 fellows in developing a department of 

 home planting at this season of the year. 

 One means of doing this is illustrated bv 

 the Potter Floral Co., El Paso, Tex", 

 which has just issued a small 4-page 

 leaflet as an advance price list of bed- 

 ding plants, vines, liedge plants and 

 rose bushes. Preceding the price list 

 are two brief paragraphs of explanation: 



"Your home may have cost thousands 

 of dollars — it may be simple and un- 

 pretentious, but a few flowers, especially 

 selected, will not only beautify it, but 

 give it individuality and endear it to 

 you and the whole community. 



"We hope tliat this booklet will be of 

 real value to you and that we may serve 

 you iu selecting plants, shrubs and flow- 

 ers for planting this spring." 



Following this are lists of bedding 

 plants and vines, with prices for one 

 and for a dozen. Vegetable plants are 

 also quoted, at dozen prices. Eight 

 varieties of hedge plants are named 

 and prices quoted. Some rose bushes at 

 from $1 to $1.50 are mentioned. A num- 

 ber of trees are noted as suitable for 

 planting in El Paso, the price being 

 given as $1 to $1.25 per incli diameter. 



Many a home owner needs only a sug- 

 gestion to start him into action at this 

 time of year. He may be successful 

 with a garden which lie undertakes with 

 instructions obtained from a catalogue, 

 but he will be far more certain of seeing 

 results of his labor such as will bring 

 real enjoj-ment if he has tlie assist- 

 ance and advice of his local florist. 

 If tlie florist is able to give this, he can 

 sell many more hedge plants, slinibs and 



trees than a nurseryman's agent. In so 

 doing he will make a profit for himself, 

 increase the business of the nurseryman 

 and improve the appearance of his com- 

 munity. 



WARD AT EUREKA. 



The Cottage Gardens Co., Queens, N. 

 y., in announcing the purchase of the 

 entire stock and equipment of the Cot- 

 tage Gardens Nurseries, Eureka, Cal., re- 

 cently'^liquidated by court order, states 

 that the California concern will be oper- 

 ated as a branch of the eastern estab- 

 lishment and the principal products will 

 be azaleas and Ehododendron Pink Pearl 

 for forcing purposes. A large produc- 

 tion of ponticum stocks for grafting 

 rhododendron is also contemplated, as 

 the climate of that part of California is 

 admirably suited to the growing of that 

 plant. 



As announced in The Review last 

 week, W. B. Clarke, of San Jose, Cal., at 

 one time sales manager of the defunct 

 concern, will have the sales agency. D. 

 S. Ward, president of the company, who 

 is now in Eureka, expects to devote a 

 great part of his time to the manage- 

 ment of the Eureka place, while R. T. 

 Brown, vice-president, will continue to 

 look after the interests of the company 

 at Queens, N. Y. 



AMERICAN ROSE SOCIETY. 



Annual Meeting. 



Only a small number of members were 

 jiresent at the meeting at Indianapolis, 

 Ind., March 27, but much important busi- 

 ness was transacted. In the absence of 

 the secretary, ,T. Horace McFarland an- 

 nounced the membership to be 2,007 to 

 date, this being several hundred ahead 

 of the mcmbersliip at the same time last 

 year. He spoke at length concerning the 

 membershi]) campaign and emphasized 

 the necessity of more memliers for the 

 society, if it is to be run on a self-sus- 

 taining basis. 



Mr. McFarland also spoke of the p.o- 

 ]iosed Washington show garden in Poto- 

 mac i^ark, for which plans have been 

 drawn by Frederick Law Olmstead. and 

 of the proposoil distribution of the first 

 of Ur. Van Fleet 's new roses, Marv 

 W.nllnco. 



The following persons were unani- 

 mously elected to honorary membership 

 for life: Dr. Robert Huey, for a lifetime 



spent ill advancing rose growing and as 

 a token of appreciation of his work; Mrs. 

 Aaron Ward, as an appretjiation of the 

 esteem in which she is held by the soci- 

 ety; W. S. Snyder, as a token of appre- 

 ciation of legal services gratuitously 

 rendered in the matter of securing the 

 incorporation of the society; M. Pernet 

 Ducher, as a token of appreciation of his 

 lifelong work in breeding roses; Charles 

 Siret, president of the French Rose Soci- 

 ety, as a token of friendship between 

 the two societies, and Courtney Page, 

 secretary of the National Rose Society, 

 England, as a token of friendship be- 

 tween the two societies. 



Dr. Beal spoke of the test gardens, 

 and S. S. Pennock of the proposed Port- 

 land trip in June, 1923. 



Many of the members spoke of the 

 valuable work of Dr. Van Fleet, which 

 should be commemorated by the society 

 in some substantial way, and the presi- 

 dent was directed to appoint a committee 

 to find suitable means of expressing the 

 appreciation of this society for the work 

 of this great man and by this apprecia- 

 tion to encourage other rose breeders to 

 follow in his footsteps. 



Other Business, 



There was a long discussion over the 

 question of the sale of roses by depart- 

 ment stores. Because of their poor con- 

 dition resulting from ignorance and 

 neglect, it was felt that people purchas- 

 ing such roses would be discouraged 

 from rose growing. No oflBcial action was 

 taken by the society, because the occa- 

 sion seemed to call for educating the 

 am.iteur to buy good plants instead of 

 l)ad ones. 



A number of members spoke higlily 

 of the work of the society in the past 

 few years, but there was voiced a desire 

 for larger membership. 



The question of cooperation with local 

 flower shows was discussed and it was 

 recommended that the society do every- 

 thing possible to encourage such shows. 

 After some discussion it was decided 

 that, ns the newly elected officers would 

 not assume office until January. 1923, 

 the election should be postponed until 

 a later meeting, sometime during the 

 year when a larger number of members 

 might be present. In this connection it 

 was voted that a nominating committee 

 be appointed by the president, this com- 

 mittee to ])resent nnmes for officers and 

 diroitors. but that this should not pre- 



