April 27, 1922 



The Florists^ Review 



31 



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GROWERS AT HELM 



A. F. A. MAKES CHANGE. 



Qrowers Take the Reins. 



The regular meeting night of the Com- 

 mercial Flower Growers of Chicago, 

 Thursday, April 20, was occupied by a 

 meeting of the Allied Florists' Associa- 

 tion, at the Eandolph hotel, Chicago, 

 to make the changes in the constitution 

 and by-laws necessary to permit the 

 growers, in conjunction with the whole- 

 salers, to assume control of the local 

 cooperative advertising campaign which 

 has previously been carried on by the 

 Allied Florists' Association as repre- 

 senting retailers, growers and whole- 

 salers. Probably because of the change, 

 retailers were absent, including the pres- 

 ident of the Allied Florists' Association. 

 Secretary H. V. Swenson, therefoire, 

 called the meeting to order and asked 

 that a chairman pro-tem. be nominated. 

 Peter Pearson was the choice of the 

 assemblage. 



Careful consideration was given to 

 the constitution and by-laws in their 

 changed form. Secretary Swenson read 

 the revised sections and then Otto 

 Amling read the new documents in 

 their entirety. The revisions were car- 

 ried unanimously, a total vote of 22, 

 including proxies, being counted in their 

 behalf. The new provisions set the 

 number of directors at nine, without 

 stating from which branches of the 

 trade they shall be elected. For the 

 presentj it is understood that the whole- 

 salers are to have three representatives 

 and the growers six. The meeting voted 

 to declare elected the three names pro- 

 posed by the wholesalers' association at 

 a meeting which will be held within a 

 week's time. This action was taken at 

 the suggestion of the two wholesale 

 members of the present board of direc- 

 tors who were in attendance, Paul 

 Klingsporn and Eric Johnson. 



Directors Elected. 



In considering nominations for the six 

 grower members of the boaf(I,~Ttr was 

 discovered that out of the six names 

 proposed by the Commercial Flower 

 Growers of Chicago at its last meet- 

 ing, that of George Harrer had been 

 withdrawn, because he had no longer 

 business connection with the trade. 

 The other five names were declared up 

 for election — August Poehlmann, Peter 

 Pearson, Otto Amling, A. H. Schneider 

 and Henry Wehrman — and nominations 

 were asked for the place of George 

 Harrer. The names of Paul Weiss and 

 Fred Stielow were proposed. Ballots 

 were distributed, and it was announced 

 that the two names receiving the high- 

 est number of votes would be declared 

 elected for the 3-year term, the two 

 receiving the next highest number, to 

 the 2-j'ear term, and the two next high- 

 est, to the 1-ycar term. The first ballot 

 resulted in two ties and thereupon bal- 

 lots were distributed to those who held 

 proxies. The total vote then counted 

 by the tellers, Fred Lautenschlager, 

 James Morton and F. R. Kilner, re- 

 sulted as follows: Peter Pearson, 22; 

 August Poehlmann, 21; Otto Amling, 

 20; Benry Wehrman, 20; Fred Stielow, 



18; A. H. Schneider, 12; Paul Weiss, 10; 

 Joseph Kohout, 5, and Henry Neve, 1. 

 Thereupon Peter Pearson and August 

 Poehlmann were declared elected di- 

 rectors for a term of three years. Otto 

 Amling and Henry Wehrman for two 

 years, and Fred .Stielow and A. H. 

 Schneider for one year. 



Inasmuch as the month of May begins 

 on a Monday, it was voted to begin 

 the new regime May 1. On that date 

 an assessment of one per cent will be 

 deducted from growers' returns by the 

 wholesalers and wholesalers themselves 

 will contribute one per cent of their 

 commissions. 



Exhibits. 



A splendid vase of commercial blooms 

 of Eose America stood on the speakers' 

 table, from the E. G. Hill Co., Richmond, 

 Ind. Earl H. Mann, general manager of 

 the company, was present and was 

 called upon to address the members. 

 He was tendered a vote of thanks for 

 the exhibit, which enabled the numer- 

 ous rose growers present to become bet- 

 ter acquainted with the many good qual- 

 ities of this new rose, concerning which 

 so many laudatory comments have been 

 made. 



On the speakers' table, also, were 

 vases containing seventeen distinct va- 

 rieties of sweet peas from the green- 

 houses of George J. Ball, Glen Ellyn. 

 Three of these were new varieties and 

 were therefore judged by a committee, 



consisting of Henry Wehrman, A. H. 

 Schneider and Henry Neve. No. 56, 

 a light pink seedling of Mr. Ball's, re- 

 ceived a certificate of merit, as did 

 Grenadier, a remarkably fine crimson 

 on long, stiff stems, originated by the 

 L. D. Waller Seed Co. Annette, soft 

 cerise, another origination of Mr. Ball's, 

 was given an award of honorable men- 

 tion. The other varieties shown, all of 

 which were splendid blooms on straight, 

 stiff stems, were: Apricot, soft salmon; 

 Mrs. Kerr, soft salmon; Mrs. Presi- 

 dent Harding, light, or Harding blue; 

 Flamingo, orange rose; Early Irene, 

 light lavender; Columbia, pink and 

 white; Melody, liglit pink; Fair Maid, 

 light pink; Glitters, scarlet orange; 

 Fire King, scarlet cerise; Fire Flame, 

 orange (Burpee) ; Aurora, carmine 

 striped; Harmony, soft lavender; Prin- 

 cess, clear lavender. 



Publicity Helps. 



Secretary Swenson called the atten- 

 tion of members present to the publicity 

 which was being obtained in the Chi- 

 cago papers by a paid agent of the 

 Allied Florists' Association and showed 

 a clipping from a newspaper pictorial 

 page of the flowers banked about the 

 casket of "Pop" Anson, at his funeral 

 last week. A number of similar pic- 

 tures have been run by the local papers 

 within recent weeks as a result of the 

 association's efforts. Mr. Swenson also 

 said that the American Legion had 

 definitely stated its support of Mothers' 

 day as a day to be observed with flowers, 

 at the same time asking that florists 

 avoid the appearance of commercializ- 

 ing the day and avert, as much as pos- 

 sible, occasion for charges of excessive" 

 prices. 



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NEW YOEK SEEKS PLAN. 



For Cooperative Publicity. 



A mass meeting of florists, called by 

 the Allied Florists' Trade Association, 

 was held in the Engineering Societies' 

 building, Friday afternoon, April 21, at 

 3 p. m. There was a disappointingly 

 small attendance, those present number- 

 ing not more than forty-five. A. M. 

 Henshaw presided, and he called to the 

 platform G. E. M. Stumpp, as represent- 

 ing the retailers; Lincoln Pierson, of the 

 Duckham-Picrson Co., Madison, N. J., as 

 representing the Rose Growers' Asso- 

 ciation; F. H. Tracndly and Aubrey 

 Nash, treasurer and secretary of the 

 Allied Florists' Trade Association. 



The chairman, in a short address, ex- 

 plained the objects of the meeting, 

 which were to make another attempt to 

 get the different branches of the trade 

 together on the matter of publicity for 

 flowers. The main element lacking had 

 been support from the retailers. Sub- 

 scriptions had made considerable money 

 available for advertising, but this had 

 been subscribed by the rose growers and 

 other branches of the trade, the former 

 about $10,000, and the latter collectively 

 about $10,000. Practically nothing was 

 forthcoming from the retailers, and it 

 was believed there should be no difii- 

 culty in raising a retailers' subscription' 



fund of $10,000, so that altogether there 

 would be sufficient to finance a series 

 of five small campaigns, during a period 

 of twelve months. Everything was 

 ready for the first campaign, as laid out 

 in a circular which had been mailed to 

 all interested, and which was dis- 

 tributed at the meeting. 



It was found that there was suflScient 

 money in hand to cover the cost of this 

 first of the series, but it was a ques- 

 tion whether, lacking the support of re- 

 tailers, the campaign should be started. 

 It had been planned to begin campaign 

 No. 1 early in May, which called for 

 advertising in eight New York and 

 Brooklyn papers, twice a week. It was 

 estimated, he said, that there were 2,000 

 retail florists in greater New York, and 

 surely among them a fund of $10,000 

 could easily be raised. He suggested 

 that if those enthusiastic in their en- 

 dorsement of the campaign would inter- 

 est their neighbor florists, much good 

 could be accomplished. 



Note Plan Offered. 



Mr. Stumpp offered a plan which he 

 believed would work out sui'cessfuUy. 

 He suggested that retailers be asked 

 to give notes for $3, payable through a 

 bank, covering subscriptions to one or 

 more of the campaigns. He did not 

 mean that a retailer should only con- 



