60 



The Florists^ Review 



Aruii. 27. 1922 



conditions aro again normal. At present 

 there is a good supply of gardenias and 

 orchids and a fine supply of exception- 

 ally good roses. Easter lilies are plenti- 

 ful, <lue to the fact that a number of 

 growers arc cutting their plants, the 

 stock arriving too late for the Easter 

 market. There is a good supply of car- 

 nations and valley. Good jonquils aro 

 scarce at present. 



Various Notes. 



All the retail stores report a fine 

 Easter business. Altogether, it was a 

 satisfactory Easter for all branches of 

 the trade. 



James Glass has completely recovered 

 from his recent illness. 



All F. T. D. members report an excel- 

 lent telegraph delivery business. Each 

 year more people are getting the habit 

 of sending flower tokens by wire. 



Treasurer Johnston, of the F. T. D. 

 finance eonunittee, wislies to call 

 attention to the fact that the end of 

 April is at hand. It is the hope of the 

 committee to have all pledges in by the 

 first of May. Will you consider this mat- 

 ter seriously and, if you have not already 

 forwarded vour pledge, kindlv do so at 

 once? ' R. W. J. 



PHILADELPHIA. 



The Market. 



The week after: It seems quite un- 

 necessary to say the week after Easter 

 has been dull. It seemed as though 

 everybody had his flowers and didn't 

 want any more. There was, however, an 

 exception to the rule. It was the bride. 

 She wanted flowers for her wedding; so 

 lilies of the valley, white lilacs, orchids 

 and larkspur were in demand, furnishing 

 life to relieve the dullness. Fortunately, 

 the weather was cool. This fact, added 

 to the usual end-of-the-week activity, 

 caused the market to close in fair shape 

 Saturday evening, April 22. Prices have, 

 of necessity, declined, more so on lilies 

 than on anything else. Although a good 

 many lilies have been worked off in 

 various ways, the accumulation has de- 

 pressed the price to something like one- 

 half that of a week ago. 



The chief changes in tlu' market last 

 week, so far as the supply is concerned, 

 wore the shortage of really good sweet 

 peas and tlie arrival of the advance 

 guard of outdoor flowers, lilacs, daf- 

 fodils and valley. 



Koses came to the rescue of the mar- 

 ket when sweet peas flagged, and even 

 carnations won praise for their hot 

 weather endurance. The quality of 

 snapdragon ai>])ears to be declining. 

 Larks]nir looks well. Indoor lilac closes 

 with A])ril. Callas and Darwin tulips 

 are prized by the decorators. Yellow 

 daisies have been disappointing. 



The Lily at Easter. 



It is generally admitted that there 

 were somewhere around a million leas 

 lily bulbs imported into this country 

 last fall than there were the year before. 

 Yet there were too many lilies at Easter. 

 "Why? There are many opinions nnd 

 shades of opinion regarding the correct 

 answer to this question. Those who are 

 in a position to judge do not, as a rule, 

 believe that the lily is losing in popular- 

 ity. They say that the lily market, like 

 everything else, received bumps and 

 that it will recover. The last really bad 

 lily market at Easter was in 1907, when 

 the price started at $12 and dropped to 



In all Varieties of Roses 



that are on the market you can depend 

 on extra quality and very good value. 



RUSSELL particularly are very fine. This is a new crop 

 from plants that have rested all winter. For color and size 

 these Russell Roses are hard to beat. 

 In red we have an ample supply of HADLEY and MILADY. 

 Some very fine OPHELIA and BUTTERFLY. 



In white, DOUBLE WHITE KILLARNEY- exception- 

 ally well grown that we recommend for your Wedding 

 Bouquets. 



ROSES will be one of the best items on our list, and the 

 quality is all that could possibly be expected, and our prices 

 are very reasonable. When you want good Roses let us 

 supply you. 



EASTER LILIES. Several of our growers make a spec- 

 ialty of Lilies, and give us a regular stipment every day in 

 the year. From now on, and through the summer months, 

 we will have a big supply of very fine Lilies. 



YELLOW DAISIES. In the spring of the year they are 

 always at their best. We have plenty of them — long stems 

 and big flowers. 



VALLEY. When you want good Valley be sure to call 

 on us. Our Valley will stand shipping, and will give satis- 

 faction to you and your customers 



Our supply is so well regulated that we are in a position to 

 fill 3 our orders on short notice, and can make immediate ship- 

 ment. We aim to make our service the very best obtainable. 



THE LEO NIESSEN CO. 



Wholesale Florists 



Branche.: 1201-3-5 Race St. 



BERGER BROTHERS 



Sweet Peas Darwin Tulips 



Callas Carnations 



Roses Snapdragons 



Easter Lilies all the year around 



1609 Sansom Street PHILADELPHIA 



EDWARD REID 



EXTRA FINE VALLEY 



EASTER LILIES SNAPDRAGONS 



SWEET PEAS CALLA LILIES 



CARNATIONS 



PREMIER COLUMBIA BUTTERFLY 



AND ALL THE LEADING ROSES 



When They'rm Reid'a They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



