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The Florists^ Review 



April 27. 1922 



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Pacific Coast Department 



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Everett, Wash. — The Broadway Floral 

 Co., of this city, has been incorporated, 

 with a capital stock of $20,000, by A. 

 Le Gross, Sr., Oscar Le Gross and A. 

 Le Gross, Jr. It is announced this will 

 make no changes in the management 

 of the business or its immediate plans. 



LOS ANGELES, CAL. 



The Market. 



The Easter business for 1922 will go 

 on record as one of the most generally 

 satisfactory in the history of the busi- 

 ness. The weather was ideal, both for 

 retail business and long'distancc ship- 

 ]ring. Then^ was no glut of stock on 

 hand, but, except in a few cases, there 

 was no scarcity, and both wholesalers 

 ;ind retailors have good reason to be 

 satisfied. Lilies by the thousand mad'; 

 ilie market just on time, and sold well at 

 lair prices, customers being much better 

 pleased than when high prices prevail. 

 Koses were plentiful and good, and there 

 ■»as an abundant su])ply of all kinds of 

 bulbous stock, excepting daffodils, which 

 were practically over. Dutch and Span- 

 ish irises were particularly good, but 

 there was a shortage of such stock as 

 Delphinium Belladonna, aquilegias and 

 similar long-stemmed flowers, for bas- 

 kets, (irceiis were scarce and high in 

 price. 



Various Notes. 



Some of the finest and earliest gladioli 

 of the season w^cre noted last week at the 

 store of the California Floral Co. Easter 

 business was well up to the average, ac- 

 cording to I'aul Miller. 



At the store of Walter Armacost & Ci. 

 the entire ('roji of Easter lilies was 

 cleared away; that is, all that were 

 ready. Miss Breeze, of the oflTice force 

 here, intended to leave last week to go 

 to San Francisco, .'ind from there to her 

 former home in Boston, Mass. The ship- 

 ping business was extra good here, but 

 even at that it did not come up to the 

 local wholesale trade, which outstripped 

 anything in the history of the firm. 



E. J. Reynolds is now connected with 

 George J. Hall & Co., who report a good 

 Easter business. Ed. Hall says that the 

 local business here also was better than 

 long-distance shipping. 



At the store of S. Murata & Co. not a 

 single Easter lily was left over, nnd, 

 owing to the cool weather, everything 

 went out of the shipping room in first- 

 class shape. 



E. C. Amling has his residence near 

 the ranch at Sawtelle about completed, 

 and it is a handsome and attractive 

 place. Harold Amling also has plans 

 laid for a residence near that of his 

 father. At the lath houses of the E. G. 

 Amling Co. an exceptionally good cut of 

 plumosus was taken for Easter, and, 

 (iwing to the general scarcity of this 

 green, good prices were obtained. 



Some particularly good tulips from tlie 

 I'.orth were being handled last week by 

 the L. A. Evergreen Co. Naturally, such 

 stock sold rapidly at the American Flo- 

 rists' Exchange. 



Angelo Tassano is speaking of taking 

 a trip to Italy with his wife and family 



this summer, although he has not yet 

 definitely decided to go. Mr. Tassano 

 took his last trip to his home country 

 when he married, and naturally is look- 

 ing forward to another trip, as is Mrs. 

 Tassano. 



Gorini Bros, are almost always first 

 in the market with Shasta daisies, and 

 this season they have again topped the 

 record with fine stock. 



One of the finest Easter displays in the 

 city was that of the Alexandria Florist, 

 jind it is pleasing to note that all of the 

 stock was sold out. Besides Easter 

 lilies and rhododendrons, there was a 

 fine showing of forced rambler roses 

 and the whole display was finely ar- 

 ranged by Manager George Eischen and 

 his staff. 



Frank Warner is sending excellent 

 Spanish irises and tulips to the market, 

 and has a new delivery car on the road. 



At the store of the Broadway Florist, 

 Dan Stathatos was all smiles over au 



exceptionally good Easter. He is always 

 a liberal buyer, but this time had to go 

 out again at the last minute and secure 

 more stock. Mr. Stathatos says that it 

 was the best Easter on record. 



Frank Reymond, of the Eedondo 

 Floral Co., says that the Easter business 

 was the best his firm ever had. A. F. 

 Borden, of the same firm, is going east 

 for the F. T. D. meeting. 



Another well satisfied retailer is H. 

 Reeve Darling, of Darling's Shop. Mr. 

 Darling is always conservative in his 

 estimates of business, but this time he 

 acknowledged that Easter was the best 

 he ever had. 



Albert Goldcnson expressed himself 

 as well pleased with his Easter business 

 at the new store of Wolfskill 's & Morris 

 Goldenson. Everything was sold out 

 clean and new stock had to be purchased 

 on the Saturday before Easter. 



Miss Eileen Low, of Stuart Low & Co., 

 Ijondon, Eng., was in this city and sur- 



STATICEy the Everlasting Flower 



We have the finest quality of Statics this year that 

 California has ever produced. It will ship anywhere. 



Carnations and all field and garden flowers are plenti- 

 ful and cheap. Our Shasta Daisies have never been 

 better. Time now to think of Mothers' Day. 



L. A. FLORAL CO. 



The House of Quality and Service 



236 East 4th Street, LOS ANGELES, CAUF. 



Phone, Pico 518 



VIOLETS, DAFFODILS 



SPRING FLOWERS 



SELECTED FOR LONG DISTANCE SHIPPING 



ALSO THE BEST 



RoseSy Callasy Carnations and Peas 



COMING TO THIS MARKET 



Our packing methods insure good results and our prices are right 



on all classes of stock. 



S. MURATA & CO. 



380-386 S. Los Angeles St., LOS ANGELES, CAL. 



Oldest »nd Most Exp«ri«iic«<l Shippers in Californie 



WE NEVER MISS 



