78 



The Florists^ Review 



Aran. 27. 1S22 



J. A. AXELL 



Wholesale Commission Florist 



^^= 463 Bush Street :^=^^ 



San Francisco, Cal. 



WE CLOSE SUNDAYS 



Lilies Roses 



Carnations 



Iris 



Per doz bunches 



Acroclinium, fresh, - - $1.00 

 Statice, fresh, - - - 3,00 

 Helichrysum, dry, - - 1.50 



GREENS AND OTHER SEASONABLE FLOWERS Ready for Immediate Shipment. 



UNITED FLOWER & SUPPLY CO., Inc. 



WHOLESALE GROWERS AND SHIPPERS 



448 BUSH ST., SAN FRANCISCO, CAL. 



cooperative Easter advertising in the 

 local daily newspapers, and these firms 

 believe tliat this action helped to stimu- 

 late the local demand for flowers, which 

 was excellent throughout the Easter sea- 

 son. "The florists' telegraph delivery 

 service is going ahead faster than ever," 

 declared Mrs. Darbee. 



J. A. Axell has a number of ideas for 

 stimulating trade during times like the 

 present, when the market is glutted with 

 stock. "If all the local florists in the 

 city would get together and advertise 

 roses like these, for a dollar a bunch, for 

 a 3-day sale, the public would flock to 

 buy," declared Mr. Axell, as he held up 

 a fine bunch of fresh roses. "There 

 would not be roses enough to meet the 

 demand. Another idea that would get 

 us front-page mention in the daily news- 

 papers would be to send out a few 

 wagon-loads of flowers to liospitals and 

 other public institutions," said Mr. 

 Axell. 



The C. Kooyman Co. has a fine window 

 display of p'otted lilies of the valley 

 grown in a room at the rear of the store, 

 ivhich is perpetually heated from the 

 boilers of the Flower hotel, overhead. 

 It was the idea of F. W. Davis, of Kooy- 

 man 's, to utilize this heat, and the result 

 is all that he lioped. It is now possible 

 to cut lilies of the valley for the cus- 

 tomer while he waits. The firm is going 

 into the growing of these more ex- 

 tensively. 



The Russell loses, with stems four 

 feet in length, grown by the E. W. 

 McLellan Co.. are still bringing fame to 

 that firm. Some fine gardenias are also 

 being cut at the McLellan nurseries. 



Joseph 's workroom is being enlarged 

 considerably and improved, on account 



TO THE TRADE: 



We have acquired by purchase, the stock and plant of the 

 Cottage Gardens Nurseries of Eureka, California, which will 

 hereafter be operated as a branch of our eastern establishment. 



At Eureka, we will specialize in Azaleas and Rhododendrons 

 for forcing purposes; Boxwood, Araucaria excelsa and Ericas will 

 also be grown in large quantities. 



All the product will be marketed on the Pacific Coast, the 

 Sales Agency being in the hands of W. B. Clarke, Box 543, San 

 Jose, California. 



COTTAGE GARDENS COMPANY, Inc., 



QUEENS. NEW YORK. 



DAHLIA SEED 



SaTed from oar aorivmled prize-takins collection, hybrid- 

 ized by hand and sore to give iplendTd reeolta. Ninety 

 per cent will come doable. 



50 seeds.... $i.SO 500 seeds.... $iO.OO 



100 seeds 2^0 1000 seeds — 17.80 



SUPERIOR DAHLIA GARDENS 



49tk »»i Firieroa St>., LOS ANGELES, CALIF. 



Phone Merritt 691 



HAS-ART BASKET WORKS, Inc. 



High -Grade Flower Basket* 



2001 E. Fourteenth St. 

 OAKLAND, CAL. 



(if the )iif<s of work wliich iiocessitatos 

 liirijcr i|iiiiitois. Kaster business was 

 liip at .Joseph's, and later bon \oyage 

 oiilcrs came with a rush. 



I. Inoue, manager of the United 

 l"l()W(M- & Supjily Co., made a tour of 

 some of the grf)wers a few days ago, to 



Bedding Stock 



FRED G. EHLE 



WHOLESALE GBOWER 



224-236 Sanborn Ave, San Jom, Calif. 



Write for 1982 Price Uat 



MEXICAN IVY 



Fresb from the Nortbem Woods 

 HUMBOLDT EVERGREEN CO. 



FORTUNA, CALIFORNIA 



loolv at the carnation erop. "(tarnations 

 are Rcing to be scarce on Mothers' day, 

 and prices will be<iin to go up before tlie 

 beginning of May, on account of the 

 scarcity of stock," said Mr. Tnoue. "I 

 should think that some other flowers — 

 roses, for inst;mce — would give quite an 



