April 27, 1922 



The Florists' Review 



87 



Planting Bulbs at Setfers Brothers' Bulb Nurseries 



For Prices, Quality 

 and Service 



TRADE WITH 



SEGERS BROS, Ltd. 



Bulb Growers 

 and Exporters 



1165 Broadway, NEW YORK CITY USSE, HOLLAND 



MICHELL'S 



FLOWER SEEDS 



CINERARIA Pkt! Pkt. 



Grandiflora Prize, dwarf $0.60 $1.00 



Grandiflora Prize, iiied. tall 60 1.00 



PRIMULA CHINENSIS 



Alba macnifica 60 1.00 



Chiswick Red 60 1 .00 



Duchess 60 1.00 



Holbom Blue «) 1.00 



Kermesina splendens 60 1 .00 



Rosy Mom 60 1.00 



Prize Mixture 60 1 .00 



PRIMULA OBCONICA GIGANTEA 



Tr. Pkt. 3^, Oz. 



Ulacina. white $0.50 $2.U0 



Kermesina, crimson 50 2.00 



Rosea, pink 50 2.00 



Alba, white 50 2.00 



Hybrida Mixed 50 1.50 



PRIMULA OBCONICA GIGANTEA 

 Monster Strain 



Extra large flowering Tr. I'kt. 



Apple Blossom, soft pink $1.00 



Kermesina, de-.'p crimson 1.00 



Plathii, deep rose 1.00 



Rosea, pink 100 



NICBELL'S SEED HOUSE 



S18-S16 Market St., PHILA. 



DANISH SEED IMPORT 



Import of all kinds of Seeds direct from seed 

 growers In Denmark. Please send for price list. 

 CHR. MOSR.tF.RG. 2l«7»liSi N.. Minneapolis. Minn. 



every conceivable sliade in the Gladiolus 

 Kingdom.' 



"These advertisements measure about 

 fi\e inches by two columns; they illus- 

 trate the flowers, and are surrounded 

 by a heavy border. But they make no 

 mention of a catalogue, although they 

 arc designed to secure names for catii- 

 logue distribution for the Stumpp & 

 Walter Co., New York. 



Making Bulb the Leader. 



" '.About five years ago,' exiilaiiicd 

 William A. Sperling, secretary of tlio 

 fomjiany, 'we determined to reduce our 

 i-atalogue waste by getting people in- 

 terested first in some item of our mer- 

 I'handise. We knew that thousands of 

 copies of our ])rinted material were un- 

 Jiroductive because they were being 

 mailed to the merely curious, who an- 

 swered the advertisements that urged 

 them to send for free literature. 



" 'We concluded that if we could 

 build up a mailing list of jnircliasers 



VAN ZONNEVELD BROS. & PHILIPPO 



£STABLI8HED 1879 



SASSENHEIM, - HOLLAND 



Uly of the Valley— Bulbs 



Order Now Your Flrst^i^lass 

 Gernian Gro%vn 



Lily of the Valley 



Rltfht From Cold Storage 

 at Pre-war Prices 



Let Us Quote Yon Oar 

 Reasonable Prices 



The Best Grade 



Dutch and French Bulbs 



Branch Office: 18 BROADWAY, NEW YORK CITY 



AGE AND REPUTATION ARE TWO 

 FACTORS WORTH CONSIDERATION 



TrNV EIJ> 



ONS 



61VESEYST.. N.YCITY 



{///e<jom, OUioules, 



follano- irrance. 



