"--fi»- i.-. - .*'.». -ni* .^•" 



90 



The Florists^ Review 



April 27. 1922 



apjioal is i-heapness, or by selling the 

 lataloguc for a small amount which is 

 to be credited on the first order. 



" 'Then the unusual variety of the 

 assortment stimulates interest in the 

 catalogue When the flowers bloom, 

 most purchasers desire to know the 

 names of the different specimens. Some 

 of them are illustrated and all are de- 

 scribed in the catalogue, and the pur- 

 chasers study the book in order to 

 identify their favorites, which many of 

 them reorder the following season. 



" 'In planning our special offers we 

 have tried to give purchasers the best 

 values they ever received, something 

 that would create both an immediate 

 and a future favorable impression, tie 

 up our name with their gardens, stimu- 

 late their interest in our catalogue and 

 other direct mail material, and induce 

 future business. The cost of doing this 

 with our offer — merchandise and adver- 

 tising — is just what we receive for it. 



' ' ' The net selling cost runs about 

 half the percentage of cost usual in sell- 

 ing seeds and bulbs profitably by mail. 

 Rut it must be remembered tiiat we are 

 advertising an extraordinary value. The 

 mixture of fifty bulbs, the package, 

 printed ejiclosures, labor, postage and 

 advertising cost us just $2. However, 

 we are very well satisfied to break even 

 on f)if proposition.' '" 



CATAIiOGUES BECEIVED. 



D. V. Howell, Peconic, N. Y.— IlIustrHted 

 <iital<ii:ii<- (if tbe Howell specialty, dahlias; four- 

 teen paKes. in a brown and blue cover. "I give 

 my wliolp time to the growing of dahlias," says 

 Mr. IIiiwcll "My bulbs," he says again, "are 

 all field grown; no plants or pot-grown bulbs." 



William P. Teazle, Bristol. Pa.— "Wholesale 

 List ol I'ansy, Vegetable and Other Plants in 

 Season." a (i-page folder, Tlie stools listed in- 

 cludes a general line of vegetable plants and 

 lialf a dozen staple species of flower plants. Pan- 

 sies are a specialty. .Strawl)erry plants also are 

 offer<-d 



Charles D. Ball, Philadelpliia. Pa. — "Palms 

 and Decorative Plants," an illustrated folder. 

 In palms, two of the leading species of kentia 

 are listed. In a full line of sizes. The other 

 plants offered include one species each of pan- 

 <laniis and latania. "I sell to florists only," 

 says Mr. Hall "Prices given," lie adds, "are 

 my iiinform wliolesale prices and are intended for 

 .•(II customers." 



Mas-Art Basket Works, Inc., Oakland, Cal. — 

 The makers and purveyors of artistic baskets 

 would naturally l)e expected to issue ,an artistic 

 catalogue and there is no doubt that' this cata- 

 logue will fulfill the expectation. It contains 

 twenty eight large pages, about 9.\12 inches, 

 printed on a goCKl grade of enameled paper; it is 

 linely illustrated and is l>(>und in an exception- 

 ally sulistanlial. marbleized brown cover, embel- 

 lished with the company's name and trade-mark 

 in different shades of green. Besides baskets, 

 the stock comprises wickerwork ferneries, bird 

 cages, floor lamps, wedding accessories, chairs, 

 desks, tallies, etc. ".Ml the articles described 

 are made in our own factor.v and we originate 

 all our d'signs." says the comp.'iny. The prices 

 are not <|u<>ted in the l>ody of the c;italogiio, but 

 in III iiisiTt at the beginning. 



Lancaster, Pa. — Ezra Miller ha.s 

 iiiiixcd his place from here to Ronks, Pa. 



GLADIOLI 



If you are looking for Gladiolus bulbs of 

 Al Quality see my ad under the Classified 

 column of this issue. 



JELLE ROOS 



l^iS^/a".'.".? Box A, CONCORD, MASS. 



GLADIOLUS ANNA EBERIUS 



.\ w..n(lciliil variety; licaulifiil licydiid dcscriii- 



tiiiii. Healthy, young bullis. Sure to please. 



1st -lie hiilhft. l>-2-in. np, $I8.00 i>er lOO 



Itiilhlets. »14.00 i>«-r lOOO 



Order tjuick. 



AUrtd OesterUng. ''"'^t'i?'El,?^'"'*BiUer. Pi. 



Why show your customers 

 an old, soiled 



ALBUM of 



DESIGNS 



when you can get a 

 bright, clean copy of a 



New Edition 



Postpaid for 



$1.25 



Send $1.25 now for one copy, or $12.00 for a dosen copies 



'■"£11..^ FLORISTS' PUBLISHING CO. 



Th« Album of oetions 508 S. Dcafboni St., Caxton BIdg., CHICAGO, ILL 



GULDEMOND & SON 



LISSE, HOLLAND 



DT TT DC best possible 

 D KJ LuSJO that's all ! 



Special Price* and 

 Temu on Demand 



OVER 300 ACRES UNDER CULTIVATION 



116 Broad St, Room 40, NEW YORK 



Bulbs — HOLLAND — Bulbs 



R. A. Van Der Schoot 



Whideaalm Bulb Grower 



Hillegom, Holland 



7%e R. A. Van Der SchootM have a record of 80 yeare in bulb tnroming 



V^ V « Address all correspondence care of ]^^ « « 



DUlbS •'• ^- HAMPTON. JR^ CO. l5ulbS 



£*M ytnim I ^^^ FORCING OR 



OUTSIDE PLANTING 



UNITED BULB CO., Mt. Qemeiis, MicL 



LEADING GROWERS OF GLADIOLI 



