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100 



The Florists' Review 



Apbil 27. 1922 



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WHAT THEY SAY OF EASTER 



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AT PADUCAH, KY. 



Easter business, according to Schmaus 

 Bros., was fine. There were good sales 

 in all lines of plants and cut flowers. 

 The demand for corsages was great. In 

 plants, lilies were in greatest demand. 

 The trade was almost equal to that of 

 1920. Easter might have been still bet- 

 ter, had there not been so many tulips, 

 irises and other cut flowers from open 

 ground. The season is the best ever for 

 outdoor planting. 



AT SYRACUSE, V. Y. 



' ' Easter business was the best we ever 

 had," reports W. E. Day. "Medium- 

 priced stock sold the best. I was much 

 surprised at the number of corsages 

 ordered. We were fortunate in regard 

 to weather and stock, having plenty of 

 both of good quality. Telegraph busi- 

 ness was much better. Things in gen- 

 eral are improving, and we hope to see a 

 great year here in 1922." 



AT IRVINOTON, N. J. 



The Easter trade was fine, reports E. 

 Jacobi. He says: "We doubled the 

 amount of Our sales over last year, and 

 we have no fear for the future. We 

 could have increased the amount of 

 business transacted at Easter a great 

 deal if this section had not experienced 

 the hot wave, April 11 and 12, which 

 ruined many plants. Fortunately, how- 

 ever, I had a good cellar, where I stored 

 many of the plants and saved them. It 

 was a man's job to carry about 1,000 

 pans and several thousand pots into the 

 cellar, but I am glad I was able to 

 doit." 



AT SCBAKTON, PA, 



The Easter business in Scranton, Pa., 

 among the florists this year was fine and 

 it more than met expectations, consider- 

 ing the coal strike, which went into 

 effect here April 1. The strike did not 

 seem to affect in the least expenditures 

 on flowers. It would appear that Easter 

 is one time of the year when people will 

 have flowers. Of course, the strike has 

 not been in effect long enough to embar- 

 rass the general public and the miners 

 have been working so steadily for the 

 last few months, making from $200 to 

 $400 per month, that they have consider- 

 able savings and there is a great deal 

 of money in circulation in this vicinity. 



The supply of blooming plants and 

 cut flowers within a radius of eighty 

 miles of Scranton was abundant. Cut 

 flowers were completely cleaned up. In 

 plants, however, some were left in prac- 

 tically every greenhouse and store. 

 Hyacinths and tulips were exquisite, and 

 hydrangeas were in a fair condition — 

 the French varieties do not grow so 

 large a flower. Genistas were in prime 

 condition; lilies, in abundance and qual- 

 ity, were above the standard; cinerarias 

 and primulas were practically out of the 

 market and, although a few were to be 

 had, the warm weather put them out of 

 commission; baby ramblers and climbing 

 roses were, if anything, more beautiful 

 than ever, probably due to the lateness 

 of the season. Corsage bouquets were in 



great demand and have become one of 

 the prime features in the cut flower line 

 at Easter. Each florist in this vicinity 

 reports larger sales and more cash re- 

 ceipts than those of any previous year. 



G. R. Clark. 



AT UnOA, N. Y. 



This Easter's business was the best 

 ever, report C. F. Baker & Son. They 

 thought the business of last year was 

 the greatest, but this year's runs ahead. 

 There was no shortage of stock, and a 

 strong demand for corsages, orchids, vio- 

 lets and valley was noted. In plants 

 there were ramblers, blue hydrangeas, 

 lilacs, lilies, spiraeas and baskets of 

 growing spring flowers. The greatest 

 trouble was experienced in making de- 

 liveries. The trade began early in the 

 week and continued until the doors were 

 closed. The entire force worked two 



The Editor Is pteMed vrbca 

 a Reader presents his ideas 

 OB any sobject treated la 



As experience Is the best 

 teacher, so do we learn 

 fastest by an exchange of 

 experiences. Many valuable 

 points are brought out by 

 discussion. 



Good penmanship, spellins and 

 grammar, tboush desirable, are not 

 necessary. Write as you would talk 

 when doing your best. 



WE SHALL BE GLAD 

 TO HEAR FROM YOU 



nights and two days to fill the orders. 

 Buyers were recruited from all classes 

 of people. A fleet of seven automobiles 

 was unable to make deliveries as fast as 

 the sales were made. All in the trade 

 were completely sold out in this section. 

 C. F. Baker & Son are an old established 

 company. They have had forty-five 

 years of experience in growing and deal- 

 ing in flowers, and the members of this 

 firm find that the present and future of 

 the business is brighter than ever. 



AT INDIANAPOLIS, IND. 



"Were the Easter business a barome- 

 ter by which to gauge the prosperity of 

 the country," states A. Wiegand's Sons 

 Co., "it would surely indicate a return 

 to a more settled and normal state of 

 affairs, for it was undoubtedly of greater 

 volume than that of last year. It is 

 quite possible that this condition re- 

 sulted through the stimulus of the recent 

 national flower show. In general it may 

 be said that the plant end of the Easter 

 business had somewhat the better out- 

 put, despite the fact that the lateness 

 of the season threatened to reduce the 



available supply for Easter. As usual, 

 the Easter lily led in sales, closely fol- 

 lowed by the hydrangea and the bulbous 

 plants. The genista and the spiraea were 

 looked upon askance and did not sell as 

 readily as the others. Combination plant 

 baskets took the place of azaleas and 

 helped move the doubtful plants. Hoses 

 found a fair sale. The supply of cut 

 flowers was sufScient to meet the de- 

 mand and, consequently, the prices did 

 not soar as high as usual. Boses, carna- 

 tions, lilies, sweet peas and daffodils 

 were to be had in quantity and moved 

 quite readily. Spring flowers, sweet peas, 

 roses, lilies and carnations would proba- 

 bly be the order of their salability. 

 Corsages and spring flower baskets were 

 in considerable demand. The telegraph 

 business showed an increase over that of 

 last season, both in the incoming and 

 outgoing orders. If this Easter has not 

 taught us anything new, it at least has 

 shown that proper advertising, combined 

 with quality material at reasonable 

 prices, has brought about favorable re- 

 sults." 



AT BBIDOEPOBT, CONN. 



"A grand, glorious Easter trade for 

 Bridgeport," was the general report of 

 the local florists, and the weather the 

 latter part of the week was all that could 

 be desired. Easter lilies would have held 

 their own for popularity had there been 

 the usual supply, but there was a gen- 

 eral shortage of this stock. There was 

 an enormous stock of bulbous plants of 

 all varieties, which sold readily, and in 

 most cases the prices were between 

 twenty-five and thirty-five per cent 

 lower than in previous years. In the 

 first part of the week bulbous plants 

 were most popular, but in the last two 

 days the demand for corsage bouquets 

 was exceedingly large. 



Robert Hawkins reports everything 

 cleaned out. 



Al. Vogel says that trade was far bet- 

 ter than expectations, and, while there 

 were plenty of bulbous plants, Easter 

 lilies were scarce. 



Among North Bridgeport florists, Mr. 

 Doebeli was kept busy with his two 

 stores and says his pot plants sold for 

 practically the same prices as last year. 



John Reck & Son had their two extra 

 stores in the center of the city to handle 

 their large Easter trade, and these, with 

 the prices lower than in previous years, 

 helped to clean everything up in great 

 shape. 



Gus F. Herthal, of the West End 

 Florist, says that while there was a 

 shortage of Easter lilies, there were 

 plenty of other bulbous plants, and in 

 addition some fine rose bushes and lilacs, 

 which sold readily. By Sunday at 10 

 a. m. this establishment had all orders 

 delivered. 



At the Park Gardens both cut flowers 

 and pot plants were popular. Corsage 

 bouquets of roses, sweet peas and violets 

 were in great demand. They had two 

 books full of telegraph orders to be sent 

 to all parts of the country. 



Victor Carwardine was completely 

 cleaned out of everything and had a 

 rush of funeral and wedding work all in 



