

Apbil 27, 1922 



The Florists^ Review 



The itorlrta whose cards appear on the pages canryliitf this head, are prepared to fill o rders 

 *""'" " from other florists for local delivery on the usual basis. "" ' " 



FOREIGN SECTION 



CABLE US TOUR OROEB8 FOB 



ENGLAND 



With ilftaen important shorn In good eenten, we are 

 the largest 6onsta tn England and better eqnipped 

 than anyone else to carry oat cable orden. 



DINGLEYS. Ltd 



HMd Offlee: Cambridge St., MANCHESTER 



UVFRPOOL Branch, 2 Parker St. 



SHEFFIELD, ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



BRUSSELS, BELGIUM 

 * M. FROUTE. ^2SkS:!^"es'c^o^?„^r 



Prompt lerviee anywhere in Belgiam, Holland, Germany 



Amsterdzuii, Holland 



C. THIM, Florist V. Baerlestraat 56 



HONOLULU, H. 1. 



'/^'g STRAUS FLOWERS 



the one week, so that with their Easter 

 trade all hands were kept busy. 



The Arcade Flower Shop reports 

 Easter trade satisfactory. 



Frank C. Foehrenbach had a fine sup- 

 ply of bulbous plants and was com- 

 pletely sold out. The demand here for 

 Easter lilies was greater than the sup- 

 ply. I. L. B. 



NEWABK, N. J. 



As usual, immediately following an 

 active holiday trade, the business in 

 Newark has been a little slow since 

 Easter, except for funeral work and a 

 few weddings. The sale of seeds, hardy 

 rose bushes and other hardy plants for 

 spring setting is increasing daily. Large 

 quantities of pansies for outdoor setting 

 are being sold. 



Philips Bros, report this year's Easter 

 trade the best in the firm's history. 

 There was a larger sale of plants than 

 of cut flowers. While violets were scarce 

 and generally of poor quality, the firm 

 succeeded in getting a quantity of 

 blooms of good quality, which sold for 

 $4 per hundred. Large quantities of 

 sweet peas were sold, those, in a way, 

 taking the place of violets. R. B. M. 



TORONTO, ONT. 



Looking back at Easter, after there 

 has been a chance to compare business 

 with other years, it may be said that 

 business was satisfactory. Those who 

 did not order so heavily as in other 

 years were sold out and the others had 

 little left over. The lilies and azaleas, 

 which were fine, big, healthy plants, sold 

 well. Of the cut flowers there was a 

 big demand for sweet peas, while lily of 

 the valley sold well. 



The Gardeners' and Florists' Club had 

 a big meeting to greet Professor Crow, 

 who is retiring from the position as pro- 

 fessor of horticulture at the Ontario 

 Agricultural College, Guelph. Professor 



Turning a Disadvantage 

 Into An Advantage 



Every summer down at Southampton, L. I., they 



hold a flower show, which is rather of a society 



event. 



But aside from making something for the moneyed 



folks to do, it sure stimulates the gardeners to 



grow better things. 



It happened that last year a great big pole had 

 been put up right in front of the Elxhibition tent 

 entrance. 



There were a lot of hard things said about it, until 

 along comes a lassie of 1 8 summers, and remarks 

 kind of offhand like: "You men make me smile. 

 What's the good of talking about it? Why don't 

 you do something about it ? 



"Why don't you put vines on it, and doll it all up 

 with flowers, and make it an attractive feature in- 

 stead of a detracting one?" 



Of course we all felt like 1 3 cents, but straightway 



turned that pole into a joy. 



You should have heard the comments people 



made. 



One old Moneybags said in a gruff way: "Bully, 



bully! That's what I call turning a disadvantage 



into an advantage. Made all my money on just 



such disadvantages." 



What he said, kind of set me thinking. Maybe it 

 will you, too. Might help both of us in our 

 F. T. D. business. 



New York*» Favor' te Flower Shop 



Phone Ptaza 8190 Fifth Avetiue at S8th Street 



Crow will take postgraduate work at an 

 American college and will probably lo- 

 cate in the United States eventually, 

 lie gave an excellent illustrated lecture 

 on the different flora of the various 

 countries and showed how moisture and 

 temperature affect plant life. He was 

 act'orded a hearty vote of thanks at the 

 conclusion of the lecture. 



Professor Crow will be succeeded by 

 A. 11. McLennan, a vegetable specialist. 

 The gardeners and florists feel that, as 

 far as jirofession is concerned, it is a 

 backward step. 



Florists of Toronto have been enjoy- 

 ing considerable telegraph delivery busi- 

 ness of late. This applies to both in- 

 coming and outgoing business. The 



