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146 



The Florists' Review 



Apbil 27. 1922 



destination in the finest condition pos- 

 sible. 



The front cover of the society section 

 of the Seattle Times was last Sunday, 

 April 23, devoted to a full-page color 

 reproduction of a photograph of Ascah 

 Jane Moore, little daughter of Dr. Wal- 

 ter A. Moore, of Hollywood Gardens. 



General business for Felix Eosaia has 

 been showing a nice increase, and sev- 

 eral notable social decorations were han- 

 dled by this shop of late. Elaborate 

 preparations for a large ball were in- 

 cluded in these. 



Eesults of last fall's dahlia show held 

 at McCoy's are being seen at this shop 

 now, a good general interest being 

 shown in this offering at present. 

 Funeral work has been holding up in fine 

 order, especially fraternal business. 



William S. Goldsbary, northwestern 

 representative of the A. L. Eandall Co., 

 Chicago, is making a few short side trips 

 to nearby trade centers in the interests 

 of his house. H. M. 



FOBT SMITH, ABK. 



"Our Easter business this year was 

 the greatest surprise that we have ever 

 had since we have been in the flower 

 business," stated Burley C. Johnston, of 

 the Quality Flower Store. "Hereto- 

 fore, while the Easter business has been 

 good, it has never been one grand rush. 

 This year we provided for a normal in- 

 crease over other Easters, but we did 

 twice as much as in any other year and 

 could have done a third more than we 

 did. Why? We don't know, unless it 

 was possibly because this year Easter 

 came during our bedding plant season. 

 People have been calling for porch box 

 plants for a couple of weeks. Just at 

 this season our greenhouses looked at- 

 tractive, with lots of lilies, hyacinths, 

 and other flowers, and people just 

 couldn't keep from coming back to get 

 some for Easter. Hereafter we are go- 

 ing to have two ideas in running our 

 greenhouses; they must not only grow 

 the flowers, but they must be attractive 

 at the same time. We have a store 

 right downtown, with greenhouses ad- 

 joining, and the appearance of the 

 greenhouses affects trade even more 

 than that of the store itself. We will 

 erect three more greenhouses this year; 

 in fact, we h.ave already started work. 

 They will be planted to carnations, 

 chrysanthemums, sweet peas and calla 

 lilies." 



The Leed Seed Store is arranging to 

 open a cut flower department. 



L 



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 DICTIONARY 



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