MABCH 2, 1922 



The Florists^ Review 



6f 



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The florlats whose cards appear on the pages carrying this head, are prepared to fill orden 

 "■"— from other florists for local delivery on the usual basis. 



[! 



FOREIGN SECTION 



BRUSSELS, BELGIUM 



MrD nX TTF The leading FLORIST 

 . r rvV-'U ItL, 20 Rue des Colonies 



Prompt service anywhere in BELOIUM, 

 HOLLAND and GERMANY. Orders 

 filled to your entire satisfaction. 



CABLE ME YOUR ORDERS FOR 



FRANCE 



MARY :: FLORIST 



87 Rue Lapeyrouse. near the Etoile 



PARIS, FRANCE 



CABLE US TOUB ORDERS FOR 



ENGLAND 



With fifteen important shopa in grood centers, we are 

 the lorgeat florists in England and Iwtter equipped 

 than anyone else to carry out cable orders. 



DINGLEYS. Ltd 



Head Office: Cambridge St., MANCHESTER 



LIVERPOOL Branch, 2 Parker St. 



SHEFFIELD. ENGLAND. 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



Amsterdam, Holland 



C. THIM, Florist V. Baerlestraat 56 



the receipt of a remittance from an 

 F. T. D. member. ' ' If all were as prompt, 

 or even a majority, it would be a pleas- 

 ure to fill orders. Why do some hold us 

 up for six months or more and then pay 

 only when threatened with a report to 

 headquarters f Various reasons can be 

 given, but none ia really business- 

 like. Our latest experience was the re- 

 ceipt of a wire for a $5 box of candy 

 and a $5 box of flowers. We purchased 

 the candy, made a special out-of-town 

 delivery with both and waited sixty 

 days or longer for our money. So it 

 goes. We are quite willing to give up 

 one per cent as our share to the sug- 

 gested clearing house proposition. As 

 the situation now stands, we are using 

 one another's money and the smallest 

 member is the heaviest sufferer. It does 

 not seem fair to hold up payment, even 

 if we thought that possibly a contra- 

 account on return business might hap- 

 pen along." 



• • • • 



The Fisher Flower Shop, New London, 

 Conn., has a fine display in spring 

 flowers. "Everything lovely," com- 

 mented Mr. Fisher. 



• • • • 



Smith the Florist, Providence, B. I,, 

 will occupy a store in the new $1,000,000 

 Providence-Biltmore hotel to be opened 

 June 1, in every respect up to the 

 minute. 



• * * * 



Willis 8. Pino, Providence, E. I., says 

 the plant sales have exceeded all ex- 

 pectations and will be made a perma- 

 nent adjunct to the seed business. 



• • • • 



0. 8. Andrew, Putnam, Conn., is a 



Samuel B. Morse was born 

 in Charleston. Mass. He was 

 a portrait painter of con- 

 siderable note. In 1832 he 

 invented the telesraph. 



Even If We Can't Pay Our Debts 



To Morse 



We Can At Least Acknowledge Them 



Isn't it so, that the good thinES we have, we soon forKet how 

 we came to have them? 



Take the F. T. D. or examDle. if it hadn't bean for Samuel B. 

 Morse, who perfected the telesraph and workea out the Morse 

 alphabet, who knows ^vhether or not there would be any 

 F. T. D. today? 



It was on March 3rd, 1843, when Congress appropriated $30,000 

 to build Morse an experimental telesraph line between Wash- 

 ington and Baltimore I 

 That was over three quarters of a century aso. 



Looks like a mifrhty inteiestinK window could be made for 

 March, by using Morse's picture or a telegraph instrument; or 

 a group of telegrams mounted on a board and a bit of wording 

 explaining how Morse's mystic click clicks can now deliver 

 flowers practically anywhere on earth. 



Say what you will, the public as yet doesn't begin to under 

 stand how the F. T. D. works. 



We florists have a lot of explaining, and then a lot of explain- 

 ing, and after that a lot more of explaining, before the idea 

 will go over in the big way its bigness merits. 

 Say P. T. D. to most folks and they think it means some college 

 fraternity or just one more secret society. 

 Darn it, if they don't. 



Don't forget that March 17th is 

 St. Patrick's Day in the morning 



New York*» Favorite Flower Shop 



Phone Plaza 8190 Fifth Avenue at S8th Street 



running mate to his neighbor, A. A. 

 Young, of Jewett City, Conn., in the 

 quality and cut of Carnation White 

 Enchantress. 



• e e e 



S. F. Stephens & Son, Columbus, 0., 

 were up to their eyes in orders for St. 

 Valentine's day. Walter Stephens ob- 

 served that "it was his ambition to 

 leave half a million feet of glass as a 



memorial." In the meantime ambition 

 is being rewarded by steadily increasing 

 business. 



• • • • 



"St. Valentine's day business com- 

 pares with the business of the Easter 

 of a few years ago," observed William 

 Underwood, of Underwood Bros., Co- 

 lumbus, 0., "but, believe me, the Dutch 

 stock hits carnations and roses hard." 



