MAECH 2, 1922 



The Florists^ Review 



107 



Lily of the Valley has always been one of our specialties. Before the 

 War we forced a quarter of a million annually. Pips were cheap then 

 and freight rates low. We could sell Valley at a profit at $3.00 to $4.00 

 a hundred. 



You all know what the War did to the Valley business. Pips were scarce, 

 poor in quality, high in price. Your customers accepted some substitute, 

 but Valley has never lost its high place in their esteem. It is still the 

 favorite flower of thousands of flower lovers. Its dainty waxen bells and 

 delicate perfume have a charm peculiarly its own. 



What flower is so altogether appropriate for the wedding bouquet? 



We are now getting the high grade of Pips we had in the past. We 

 grow five thousand each week. That is just twice as many as you see 

 in the picture. 



Arrange for your regular supply, and for your special Easter stock. 



We know that you are interested in how our Easter Lilies are coming 

 along. They look splendid, thank you. We may take their picture some 

 day soon. 



Send an order today for some extra fine Valley to — 



THE BIGGEST, BEST AND BUSIEST STORE IN THE WEST 

 321 East 4th Street LOS ANGELES, CALIF. 



WE CLOSE SUNDAYS 



