126 



The Florists^ Review 



March 2. 1922 



bank they have been ignoring in 'good 

 times' ready to go out of their way to 

 help them when the bad times come." 



BULB DEALERS PLEASE NOTE. 



There is more advertising of gladio- 

 lus bulbs in the Classified section of 

 The Eeview than appears in all the 

 other horticultural trades' publications 

 put together. The Classified section of 

 The Review makes the market and is 

 the market place in the gladiolus bulb 

 trade. It works like this: 



Will say for your information that we are 

 Ketting very good results from advertising In 

 .your Journal. In fact, we are getting more re- 

 turns than we had ever lioi)ed to secure from 

 these small ads. — C. H. Hovicr, Jr., the Burton 

 Seed Co., Denver, Colo., February 21, 1922. 



If you hear a man complain of the 



cost of advertising, you can bo pretty 



certain |ie spends a good bit of money 



elsewhere than in The Review. 



CATALOaUES BECEIVED. 



J, C. Boozen Haverkamp, Overveen, Holland. 

 — Illustrated wholesale catalogue of bulbs, in- 

 cluding "specially prepared hyacinths"; fifteen 

 pages and cover, in pocket form. 



William Toole & Son, Haraboo, Wis.— Whole- 

 sale list of hardy perennial plants. Tliose <on- 

 sidered especially suitable for the production of 

 (lowers for cutting are marked with an asterisk. 



Martin 3. CuUen, Denver, Colo. — Illustrated 

 catalogue of seeds, bulbs, plants and nursery 

 stock; sixty-four pages and cover. Mr. Cullen 

 maintains that Colorado is "the best seed and 

 nursery location in the entire world." 



Van Zanten & Co., Hillegom, Holland. — Thirty- 

 eighth annual American edition of wholesale 

 bulb catalogue; a comprehensive, accurate, clear- 

 ly printed book of seventy-two large pages, in 

 a serviceable and handsome brown and gold cover. 



R. M. Henley, Hartford, City, Ind.— A well 

 printed 4-page circular with reference to the 

 Henley specialty, pelargoniums. "We have dis- 

 carded all but the best twelve varieties," says 

 Mr. Henley. These twelve varieties include 

 Kaster Greeting and three of its sports. 



Alexander Forbes & Co., Newark, N. J. — Two 

 seed catalogues, general and wholesale, both 

 first-class as to quality of typography and illus- 

 trations, accuracy of editing and attractiveness 

 of apiK-arance. Both covers are exquisitely 

 <'oIored. The general catalogue contains fifty 

 pages, and oflers bulbs, roots, plants, Implements 

 and supplies, as well as seeds; a few of the 

 illustrations are colored. The wholesale list is 

 condensed to thirty-two pages. 



Rock's Flower Oardens, Independence, Mo. — 

 "Rock's Garden Book," a decidedl.v attractive, 

 well illustrated catalogue of seeds, bulbs, roots, 

 perennials, miscellaneous plants, roses, shrubs 

 and vines; ninety-six jMiges, in a pleasing black 

 and white cover, on which an artistic design 

 serves as the border for two l)ea\itiful outd<M)r 

 scenes. "In presenting to you our first nniuial 

 gardt'ti book." sa.vs Mr. Uo<k, "we do so with 

 the first thought that It will help solve your 

 man.v troubles in selecting seeds or shrubs suit- 

 able to our local conditions." 



Elmer D. Smith te Co., Adrian, Mich.— Two 

 chrysanthemum catalogues, wholesale and retail, 

 containing twenty and thirty-two pages, n'- 

 spectively; lx)th are finely illustrated and both 

 are bound in tasteful black and white covers. 

 Since this company has specialized in chrjsanthe- 

 niums for thirty-three years and has long made 

 use of the slogan, "The only firm in America 

 devoted entirely to chrysanthemum culture." and 

 since memlxTs of tlie trade are more or less 

 familiar with the numerous varieties of mums 

 which this <'ompany has originated, florists 

 scarcely need to 1h^ told about the completeness, 

 the systematic arrangement and the authorita- 

 tiveiK'ss of these catalogues. This .rear the com- 

 pany is offering fifteen novelties, all of which 

 have l>ecn awarded first-class certittcates by the 

 Clirysnnthemum .Society of America. 



Bobbink & Atkins, Rutherford, N. J. — Two 

 superfine catalogues, iMdli notalile for accuracy 

 in the spelling of varietal names and in other 

 editorial particulars: lK)tli about as near i)erfei- 

 tlon as is possible in quality of paper and ty- 

 pography and in general effei tivencss of arrange- 

 ment. The smaller book, entitled "American- 

 grown Roses for America." contains thirty-two 

 I>ages, besides a full-page colored plate; pre- 

 ceding the descriptive list of roses are two pages 

 of cultural directions and a complete alphalietical 

 index of ttie varieties, numbering more tlian 400. 

 The otiicr catalogue, containing eighty-four 

 pages, is devoted to "American-grown Nursery 

 rroducts." including extensive assortments of 

 both iiard-woo<led and herbaceous stock. Both 

 Itooks are strongly and tastefully bound, the rose 

 book in white and the other in gray. 



Burton Seed Co., Denver, Colo. — "Burton's 

 1922 Seed Book." a comprehensive. Illustrated 

 catalogue, containing 144 closely printed pages. 



Our Offices and Warehouses at Llsse, Holland 



Di T| Tie °* ^^®^y 



OKJLtDiD Description 



Pioneer Growers 

 and Exporters of 



M. Veldhuyzen van Zanten & Sons 



USSE, HOLLAND 



The Same Old Firm at the Same Old Stand 



MAIL ADDRESS iroa Juurr 1 to May 1, Car* R. F. Lav. >2 Bread StrMt, NEW YORK, N. T. 

 CABLE ADDRESS. VELDZANTEN, LISSE, HOLUND. 



Established 1870— Still going strong 



19tt Illustrated Catalogue free on application 



Mention The Review when you write. 



French Golden Spur Narcissus 



For many years grown successfully by 



LAGARDE & SPEELMAN 



French Bulb Growers 



OUioules -:- Var, France 



Prices on application at our New York Office 



LAGARDE & SPEELMAN, 

 470 Greenwich Street New York City 



BULBS 



BULBS 



For Holland grown Bulbs of every 

 description, ask prices from 



Bader & Co., BHw^i^^'er. Sassenheim, Holland 



Large grovfers of Hyacinths, Tulips and Narcissi 



PLEASE COMMUNICATE WITH 



Bader & Co., care of R. F. Lang, 82 Broad Street, New York City 



All Florists who seek a source of dependable and reliable Ftrcat Bdbt please communicate with 



CRESCENT BULB COMPANY 



Wholesale Bulb Growers 



Ammcut Addrei*: 84 Broad St., New York HILLEGOM, HOLLAND 



QUALITY IS OUR MOTTO 



