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MABCH 9. 1922 



The Florists^ Review 



29 



FEATURES OF BIG SHOW 



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NATIONAL FLOWER SHOW. 



Indianapolis, March 25 to April 1. 



A rousing meeting of all the Indian 

 ,|)(ilis local committees was held 

 Wednesday, March 1, Chairman Irwin 

 H. rtermann presiding. George Asmus, 

 ,;));iirman of the national flower show 

 .•ommittee, was present, with Secretary 

 Voiing. There was a 100 per cent at 

 tiiidance of members. The reports pre- 

 st'titcd showed all detail work to be 

 o'lnarkably well advanced. Executive 

 work is being handled splendidly by 

 iM.iude Wallin, and the work of the 

 jiublicity department, in charge of Fred 

 Millis, is all that could be desired; in 

 t:u't, there is nothing wanting in the 

 way of publicity. Chairman Bertermann 

 IS working night and day in the inter- 

 lists of the show, devoting practically 

 :ill his time to the undertaking. The 

 ■i.ime might be said of Homer Wiegand, 

 who is chairman of the committee on 

 interior decorations; in addition to 

 show work, he is giving some oversight 

 to the preparation of an exhibit to be 

 made by his house in the large garden 

 class. 



Some exhibitors are showing unusual 

 interest in the show. A prominent Chi- 

 cago lumber dealer is writing to all his 

 customers as follows: "Do you intend 

 to visit the national flower show at In- 

 ilianapolis, March 25 to April 1? If so, 

 the writer wants to meet you and talk 

 to you. Every time I have written you 

 a letter, I wished I could make a per 

 sonal visit, but if we are going to con 

 tinue giving the best values I cannot go 

 to this expense. The national flower 

 show gives me just the opportunity I 

 have been looking for." This might 

 '>flfer a good suggestion to other ex 

 hibitors. 



Attractions. 



Trade space in the show is now being 

 taken up rapidly. Exhibitors realize that 

 the location of Indianapolis is ideal for 

 purposes of an exhibition such as the 

 national flower show, travel facilities 

 being unusually favorable. It is confi- 

 •lently believed that the number of ex- 

 hibitors will be fully as large as at the 

 last show. Prospective exhibitors should 

 lose no time in getting in touch with 

 rhe secretary, 602 Chamber of Commerce 

 Iniilding, Indianapolis. Floor plans have 

 i>t'en sent out to all in the trade, and 

 if anyone has been missed, copies can 

 l>e had on application to the secretary 

 it the address mentioned. An exhibit 

 't Indianapolis means a personal con- 

 fact with the trade from Chicago, Louis- 

 "ille, Cincinnati, St. Louis and many 

 'ther central and adjacent cities. 



The competitive exhibits will be nu- 

 "K-roiis and of a high order of excel - 

 '•'lice. The national flower show coin- 

 "littee considers that the removal from 

 *'Ieveland has affected the scope of the 

 •*how little, if at all. The strong support 

 fi all local bodies, both inside and out- 

 -'loe the trade, has tended to remove all 

 iifticulties, and there is little anxiety 

 ■xisting now as to the ultimate result. 



The automobile show is now being 

 '"'Id in the Manufacturers' building, 



and the conunittee has had an oppor- 

 tunity to see the lighting effects pos- 

 sible in the building, and the verdict 

 is that they are wonderful. Without 

 question, the show is to be housed in 

 the finest building so far available for 

 a national flower show. 



Street car service out to the Manu- 

 facturers' building is excellent, the 

 building being reached in a short time, 

 with frequent cars. 



The reduction in rates made by the 

 railroad associations is favorable to a 

 large attendance. The reduced rates ap- 

 ply not only to members of the S. A. F., 

 but to all members of affiliated organ- 

 izations; in fact, to members of any 

 club or association represented on the 

 society's executive board. 



The final schedule has been distrib- 

 uted, being circulated far and wide. 

 Anyone not receiving a copy should 

 drop a postal to the secretary with a 

 reijuest for one. John Young, Sec'y. 



PREPARING FOR BIG SHOW. 



Hooslers Busy. 

 The various committees of the 8. A. F. 

 are working harmoniously for the fifth 

 national flower show to be the greatest 

 show, on record. The transportation com 

 mittee has made great headway. All 



necessary arrangements have been com- 

 pleted for an American Railway Express 

 station at the Indiana state fair grounds. 

 This station will be open several days 

 before and during the exhibition. Car- 

 load shipments can be shipped directly 

 to a switch at the state fair grounds. 

 Smaller shipments sent to Indianapolis 

 and marked * ' fair grounds ' ' will be 

 given special and immediate attention. 

 The interurban company will also take 

 care of express. Carload shipments will 

 be sent directly to the state fair grounds. 



Officers Named. 



An executive oftice has been opened by 

 Irwin Bertermann in the Indianapolis 

 Chamber of Commerce building. Claude 

 W^allin, who is well known for his abil- 

 ity to organize and produce an exposi- 

 tion of this kind on a large scale, has 

 been named secretary of the executive 

 committee for the exposition. 



Fred Millis, of Indianapolis, will be 

 director of publicity. Both Mr. Wallin 

 and Mr. Millis have had a broad expe- 

 rience in the handling of such affairs. 

 Mr. Wallin was exposition director for 

 the Indianapolis Industrial Exposition, 

 which was held in October, 1921, while 

 Mr. Millis was in charge of the pub- 

 licity. 



E. H. Mann, of Richmond, Ind., the 



Irwin Bertemuuin. 



((ri'iK'ral I'lialrniaii of In<llanu|Hilis Coiiiniltti-cs rreiMirliiit for N'atioiml FIkwit Shoii 



