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32 



The Florists^ Review 



Maach 16. 1922 



auy rate during its early period of 

 growth, the plant in its tense state is 

 but little adapted to any change in its 

 environment and when such changes 

 come, be it a cloudy period or be it sud 

 den change in temperature or moisture, 

 the plant responds by a change in color 

 of leaves, by defoliation or perhaps by 

 a loss of many buds. 



Such cases, of course, cannot be cured 

 after they have happened. In course of 

 time the plant will adjust itself to the 

 now conditions and grow again to the 

 highest perfection possible. The only 

 remedy lies in prevention, and this con- 

 sists in following either one of two 

 courses. One is the regulation and the 

 control of all growing conditions in 

 such a way that the highly sensitive 

 plant is not severely checked in its 

 physiological processes; the other lies 

 in methods of growing plants so that 

 they are less sensitive; that is, more 

 highly resistant to any or all changes 

 of the environment when they occur. 

 The first method is the more difficult 

 and often not possible; the latter, al- 

 though difficult, is possible. It depends 

 for its success upon supplying the 

 plant, during its early growth, with 

 conditions of food, soil, water and air 

 which will make it desirable in every 

 respect, yet hardy enough to withstand 

 all influences to which it may become 

 exposed. I receive letters in which the 

 writers tell me that their plants grew 

 nicely and then suddenly the leaves 

 stopped growing and are now falling 

 off; or possibly the writer encloses 

 some leaves, saying that the leaves are 

 turning yellow. In answer to such as 

 inquiry I can only say that the plants 

 grew nicely because there was no dis- 

 turbing factor, but when the disturb- 

 ing factor came the leaves turned yel- 

 low. Possibly you watered too much; 

 possibly the plants, under the condi- 

 tions of your houses, needed a different 

 degree of temperature; jiossibly there 

 was a lack of light, for all of these 

 things may produce yellow leaves; or 

 jtossibly your plant was overforced, 

 so that when the critical time came it 

 was not strong enough, not resistant 

 enough to stand up under adversity. 



It is not a question of fertilizer, but 

 it is a question of growing the jilants 

 under a set of conditions wliich makes 

 for perfection of growth, yet hardy 



enough to resist the changed conditions 

 of a cloudy spell. 



MOVE VENICE TO ST. LOTHS. 



Grinun & Oorly Perform Feat. 



It was to be a coming-out ball for one 

 of the fairest debutantes in St. Louis. 

 And it was to be a "night in Venice." 

 But the entire assemblage could not go 

 to old Venice for the scene of action. 

 Instead, the mother of the debutante 

 went to Grimm & Gorly, of St. Louis, 

 and they, in a magically short time, 

 brought Venice to St. Louis in a plan 

 of decoration that was at once unique 

 and admirable. This they did all for 

 $16,000. In fact, they managed every- 

 thing from style of invitations to the 

 making of gondolas, and when it was 

 all over, the mother of the debutante 

 said complimentarily, "It was done 

 without a hitch and on time." Night- 

 time A'enice was brou^t right to the 

 home of the debutante, where a frame 

 structure, 100x118 feet, covered with 

 canvas, had been erected alongside the 

 palatial residence. 



A panorama of what was done is 

 shown in the illustration on this page. 

 Everything was there — lagoons, bridges, 

 balconies, gondolas, gondoliers, the 

 quaint period lights of various colored 

 shades, the Doges' palace and prison, 

 St. Mark's cathedral, a large area for 

 dancing and a raised dais for the musi- 

 cians. 



The ceiling was covered to an en- 

 tirety with southern smilax. Round 

 about the lagoons, walls, etc., distinction 

 was added by the use of 500 palms, 

 woodwardia sprays, moss and more than 

 1,000 American Beauties. These aided 

 also in beautifying the walks, inge- 

 niously made of canvas, which circled 

 about the entire circumference of the 

 dance floor. 



Realistic. 



The lagoon, spanned by four 10-foot 

 bridges, was seven feet wide and made 

 of galvanized iron, painted white. In 

 the waters wer*' gold and silver fish 

 and many water lilies. The bridges 

 were made of wood and painted white 

 to resemble stonework. 



Kemarkable among the features was 

 an exact reproduction of the entrance 

 to St. Mark 's, the Venetian palaces, 



the prison walls, etc. Not even the 

 doves and pigeons were missing. 



The dance floor, to which entrance 

 was made over the bridges, was a mar- 

 vel of decoration, With plastic work 

 at every corner. At each corner was a 

 large urn containing 100 American 

 Beauties. The designs were truly Vene- 

 tian. 



Lights glittered on all sides. They 

 were made of parchment especially for 

 the occasion and were painted various 

 colors to resemble Venetian glass. 

 Along the walks, however, all the lights 

 were white. 



Each gondola, in which gondoliers 

 sang and rowed all night, was equipped 

 with silken and lace cushions, two lan- 

 terns, spangles and draperies. The bal- 

 conies alongside the lagoon were draped 

 in silks also. Eichness pervaded the en- 

 tire scene. 



NOETH AND SOUTH. 



Advertisers on the Atlantic coast and 



on the Pacific slope have found The 



Review a most effective advertising 



medium. That their experience is not 



different from that of advertisers in 



the north and in the south is here 



shown: 



That ad sure worked quick; could huve sold 

 a great many more plants and I hope to have 

 something else to offer soon. — William Rayner, 

 Oconomowoc, Wis., March 11, 1922. 



If our tuberose ad has not expired, please dis- 

 continue same at once, as we are sold out "lock, 

 stock and barrel." Oood advertislDK backed by 

 good stock Is the best business builder there Is. 

 Good stock ut fair prices Is the cheapest In the 

 long run. You are at liberty to state I said so, 

 if you wish. — W. L. Heller, Alvin Cape Jes- 

 samine & Floral Co., AlTln, Tex., March 9, 1922. 



If you hear a man complain of the 



cost of advertising, you can be pretty 



certain he spends a good bit of money 



elsewhere than in The Review. 



Indianapolis, Ind. — A severe attack 

 of influenza has kept E. E. Temperley 

 confined to his home for two weeks. He 

 is improving daily now, however. 



New Orleans, La — Max Scheinuk vis- 

 ited Chicago last week, and while there 

 placed an order with F. Lautenschlager, 

 manager of the greenhouse department 

 of Kroeschell Bros. Co., for a 1%-ton 

 Kroe.schell ice machine. Mr. Scheinuk 

 will have his new machine in operation 

 before Easter. 



Panorama View of the Venetian Ball Decoration Made by Grimm & Gorly. 



