42 



The Florists^ Review 



Mauou 16. 1922 



IT 



EBtablUhed 1897, 

 by a. L. Grant 



Fabllshed every Thursday by 

 The Florists' Poblishino Co., 



600-560 Oaxton BuildlnK, 



608 South Dearborn St., Chicago. 



Tel., Wabaah 8196. 



Bei;l8tered cable address, 



Florrlew. Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post^ffice at Chi- 

 cago, lU.. under the Act of March 

 8. 1879. 



Subscription price, f2.0O a year. 

 To Canada, $3.00; to Europe, $4.00. 



Adyertlslng rates quoted on 

 request. Only strictly trade ad- 

 TertlslnK accepted. 



n 



RESULTS. 



We give them. You get them. 



We both have them. 



Have you tried cash-and-carry sales at 

 ghit times? How did they work^ 



What are you doing to "dig out of 

 tlie depression'"? The Editor would like 

 to hear. 



A SUBSCKIBKK wishes to know the name 

 and address of the manufacturer of 

 Gnarr's Insecticide, as he has heard it 

 is a good thing for white fly and does 

 not find it advertised. 



Ci.KAN up ttie place. If you sell to 

 the i)ublic, your customers are of dis- 

 criminating taste and dirt or disorder will 

 rejiel them. If you sell at wholesale or 

 by mail, clean up anyway; remember 

 tiiat slovenly places never turned out 

 anything but second-rate stock. Spruce 

 up; it will helji you physically, men- 

 tally and financially. 



A WKEK away is the opening of the 

 trade's biggest event of the year, tlie 

 national flower show. Indiana])olis flo- 

 rists have worked so enthusiastically in 

 the short space of time allowed tlieni, and 

 have so interested other business men of 

 the city in promoting the show, that it 

 is sure to be a great success. Join one 

 of the florists' jjarties from the principal 

 cities and go to Indianapolis. 



Thk iiresitlciit of the Associated Ad 

 vcrtising Clubs of the World says that 

 (if the i)erson who ;i(lvertising brings 

 into tlie retail store, fifty-five jier cent 

 buy nothing because of incompetent sales 

 methods of employees. More than half 

 of an ad\Trtising ajiprojiriation is tlierc 

 by thrown away. Kven if overstated as 

 rt'gards lloiists' shops, the assertion will 

 lead the thought fid r<>tailer to more care- 

 ful observation of the efhciency of his own 

 sales force. 



KvK.v those who hojie that Anierici 

 will ultimately grow its own bulbs and 

 nursery stock see danger in too early re- 

 striction of im])orts from abroad. If the 

 public ceases for a term to be able to 

 buy azaleas, will the public have interest 

 in thi'iii when tliey are at last ])roduced 

 in this country.' If Paper Whites, oi' 

 tulips, or any other bulbs are barred now, 

 will not the j)ublic jjet along so well 

 without them that there will be no de- 

 mand when home pi-odmers h:ive built up 

 their stocks? 



EvEKV florist selling to the trade who 

 wants to make a reputation for thorough 

 and businesslike methods should provide 

 liimself with a quantity of two slightly 

 different postal card forms. The most 

 useful form should be one to be emj)loyed 

 in notifying customers how their orders 

 have been shipped, sent wlien immediate 

 shij)ment is made. The other form, and 

 its use should be as infrequent as possible, 

 should be employed where some delay 

 in shipment must ensue. It should ac- 

 knowledge receipt of order and state when 

 shipment will be made. 



Railroads constitute the only great in- 

 ilustry in the country which has not been 

 "compelled by the laws of commerce and 

 industry to reduce ])rices and reduce 

 costs," according to a brief filed with 

 the interstate commerce conunission liy 

 Clifford Thorne, spokesman for shippers, 

 in closing the general investigation into 

 transportation rates. Wholesale j)rices of 

 commodities have dropped fifty per cent 

 and interest rates on money twenty-five 

 per cent since 1920, when the last general 

 advances were j)ut on railroad service 

 charges, the brief asserted. It seems 

 time, then, that transportation charges 

 came down too. 



AGAIN THE RECORD. 



Almost every issue of The Review 

 Tiowadays reaches a new high mark in 

 one department or another and this 

 week a whole flock of records are 

 shoved up another notch. 



This is the largest regular issue yet 

 printed: Most pages — 188 and cover. 



More Classified ads than ever ap- 

 jK'ared in any previous issue — over 

 twenty-nine pages. 



Of this issue 1.3,000 copies are 

 printed. 



Fourteen big presses are required to 

 do the job, three starting Tuesday night 

 and eleven Wednesday. 



Paper used, 14, ,13^ pounds, a little 

 (ucr seven tons. 



PLEASE HELP. 



During this busy season advertisers 

 c.ni help The Review in a way that 

 will be greatly a])preciatcd. Forms 

 close Monday and on that day The Re- 

 view receives so heavy a volume of 

 mail that it is with difficulty that all 

 of it is handled before the hours sched- 

 uled for the various forms to go on the 

 jiresses Tuesday and W^ednesday. Ad 

 V(^rtisers can help by sending instruc- 

 tions to arri\-e Thursday, Friday or .Sat 

 urday, instead of Monday. Heljiing 

 The Review in this respect also will 

 help to kee|) the way o])en for the fel- 

 low florist who finds himself late 

 through some cause bevoiid his control. 



THIRTEEN THOUSAND. 



l"or (|iiite a number of years, during 

 anil since the war, The Review has ma<l(' 

 no direct effort to sell the ]iaper; eircu- 

 l.ition has been permitted to grow on the 

 merits of the paper, but witliout direct 

 .iction to call them to the attention of 

 the uiu)bservant. Purely because they 

 wantefl the i>a]ier to read and without 

 urging by the publisher, l.'{,000 florists, 

 nurserymen and seedsmen now ]iay the 

 ••innual suliscription fee. 



Hut it seems that perhajis the time is 

 ri])e for the direct presentation of the 

 merits of the ]iaper to all members of 

 the trade who have not yet enrolled 

 themselves as leaders. It will be done, 



but it will require much time and many 

 postage stamps. First of all, it will be 

 necessary to hunt out the nonsub- 

 scribers,'a small percentage of the trade. 

 Any assistance readers give in the 

 way of lists of people in the business, in 

 their town, city, county or state, will be 

 apjireciatively received. 



CONFERENCE AGAIN POSTPONED. 



The conference on quarantine 37, 

 originally called to meet at Washington, 

 D. C, March 15 and postponed, at the 

 request of the Society of American Flo- 

 rists, to April 19, has been again post- 

 poned, until May 15. The second post- 

 ])onement, states the announcement of 

 the Federal Horticultural Board, is made 

 at the reipiest of the president of the 

 American Association of Nurserymen, 

 who represents that the month of April 

 is the one season of the year when the 

 nurseryman must be on the job to get 

 out his orders and do his planting. The 

 new date has been referred to the 

 president of the Society of American 

 Florists and has been approved by him. 



COAL STRIKE NOT AVERTED. 



Little liope is held by government 

 oflicials that the coal operators of the 

 central comiietitive field will yield to 

 Secretary of Labor Davis' appeal for 

 them to meet the bituminous miners in 

 Joint conference before expiration of ex- 

 isting contracts March 31. 



If there is no joint conference, federal 

 officials believe there will be a strike. 

 They are not contemplating any further 

 efforts to avert the strike, it is reported 

 ■at Washington. What may be done by 

 the government following the strike, if 

 it comes, will depend, it is thought, upon 

 how much the public is made to suffer. 



There is enough coal to last the coun- 

 try for ten weeks, it is estimated, and 

 this supply will be augmented by pro- 

 duction in nonunion fields and in some 

 union fields where district settlements 

 have been made. 



The coal committee of the Chamber 

 of Commerce of the United States issued 

 a bulletin on coal supply this week, giv- 

 ing warning that consumers should con- 

 serve on fuel as much as possible in or- 

 der to be ready for a strike if it comes. 



The outlook is such, indeed, that every 

 greenlu)use operator, as a matter of pru- 

 dence, should see that he has enough 

 coal in storage to see him through till 

 summer. 



DO YOU KNOW THESE? 



1 should like to obtain some informa- 

 tion from readers of Tlie Review regard- 

 ing a number of chrysanthemums that 

 we have here at the University of Michi- 

 gan. Following are some varieties that 

 grow here and which I know nothing 

 about. Are they all exhibition varieties 

 and what is the best time to take the 

 buds? These are the varieties: Ama- 

 rantha, General Pershing, Mrs. W. E. 

 Tricker, Mrs. E. G. Kelly, Mrs. J. W. 

 Lawrence, Mrs. H. C Jones, Mrs. II. 

 Hrown, Junior, Dazzler, William Saun- 

 ders, F. F. Mew, Lady Grace, Lady Per- 

 mar, (ieneral Doyen, J. II. Small, M. H. 

 Vincent, Progress, Pandora, Majestic, 

 Viscountess Chinda, Marshal Foch and 

 General Pershing (English). 



Adrian P. Wezel. 



BRIEF ANSWERS. 



S. & B., 111. — Neither permit nor of- 

 ficial inspection is needed to ship gladi- 

 olus bulbs out of Illinois. 



