136 



The Florists' Review 



Mabch 16. 1922 



AUTUMN GOLD 



(BLOOMS OCT, 12th) 



THE NEW SINGLE MUM OF RICH GOLDEN YELLOW 



BECAUSE it ha« good color, blooms early and is a great 

 producer, Autumn Gold has been the best selling chrys- 

 anthemum in our store for the past three years. It is the 

 creation of Mr. Pierre Schneider of Creve Coeur, Missouri.— 

 Awarded the A. C. S. certificate at Chicago convention. 



ORDER NOW! ROOTED CUTTINGS READY MARCH 1st 

 $15.00 per lOO; $140.00 per lOOO 



C.A.KUEHN WHOLESALE FlORIST 1312 Pine Street, ST. LOUIS, MO. 



ity in executing its orders. These are all 

 things of Teal, tangible value, and there 

 is a sincere interest in all of them, al- 

 though this interest at times is not 

 apparent. This recognition is expressed, 

 in part, by the regulatory measures of 

 our federal and state governments. The 

 number of these measures should con- 

 vince us that, as a business, the public 

 has a vital interest in our welfare. Leg- 

 islation, however, can not or docs not 

 express approval of our enterprises, only 

 disapproval of mismanagement. It is 

 quick to check the activities of a poorly 

 managed business, when such practices 

 become a menace to the ]niblic, and by 

 so doing often restricts the activities of 

 ably managed operations. 



"Along with our efforts to educate 

 and interest the public in planting must 

 go a more extensive program of adver- 

 tising. While it is admitted that some 

 efforts have been and are being made to 

 advertise generally throughout the coun- 

 try, I do not believe that the men com- 

 posing the nursery trade, as a unit, have 

 yet come to a full realization of the im- 

 portance of consistent and constant ad- 

 vertising. 



"Advertising alone will not create a 

 stable business, but advertisements ])lus 

 a product of merit is a combination hard 

 to beat. Too mucli of our advertising 

 in tlie past has been directed to the 

 dealer and tlic wholesaler. The gen- 

 eral shortage of stock, which has 

 prevailed for some time, has enabled 

 the grower to dispose of liis stock at a 

 profit, but it has not materially in- 

 creased the consumption. Our greatest 

 efforts should be directed in sucli a way 

 tliat, when our goods are shipped, they 

 go into clianncls where they stay ])ut. " 



LOUISVILLE, KY. 



The Market. 



Last week stock was in good supply. 

 Everything was in good condition, and, 

 although the weather was unusually 

 warm, it did not harm the crops, with 

 the exception, perhaps, of bulbous 

 stock. Paper Whites were in good sup- 

 ply and, towards the end of the week. 



THE MAJORITY OF 



CHRYSANTHEMUMS 



For Florists' Use ORIGINATED at ADRIAN 



This is acknowledsfed by the Chrysanthemum Fraternity 



We guarantee the quality of our stock. 



We make no charge for packing. 



Strong plants, true to name and kinds that bring 

 returns are our constant endeavor. 



CATALOGUE FREE FOR THE ASKING " 



ELMER D. SMITH & CO., Adrian, Mich. 



Fine Pot Plants 

 For Easter 



EASTER LILIES HYACINTHS 



CINERARIAS 



PELARCxONIUMS 



FERNS 



LILY OF THE VALLEY 



Koike & Jenk Co. 



2054 Peterson Ave., Chicago, 111. 



Mention The Review wbpn you write. 



too plentiful. Tulips and jonquils were 

 also in good supply, but went well at 

 all times. Carnations came in well and 

 the same can be said of sweet peas. 



Roses are in heavy supply. Good 

 stock, with long stems, arrived in quan- 

 tities, as well as a good lot of mediums 

 and shorts. Few went to waste, how- 

 ever. Callas and Easter lilies were in 

 fair supply and both held a fair price. 



Cyclamen and Ferns 



Cyclamen, fine plants in bud and 

 bloom, in 6-inch pots, $12.00, $15.00 

 and $18.00 per doz. 



Scottii and Teddy, Jr., Ferns, 6- 



inch pots, $9.00 per doz.; 7-inch, $18.00 

 per doz.; 8-inch pots, $24.00 per doz. 



Cash with Order 



ASCHMANN BROS. 



Second and Bristol Sts., 

 and Rising Sun Avenue 



Philadelphia, Pa. 



The supply of miscellaneous flowers 

 was also good. 



Club Meeting. 



The Kentucky Society of Florists 

 held its meeting March 8, at the Watter- 

 son hotel. The meeting was called to 

 order by President Reimers. The min- 

 utes were read and approved, also the 

 treasurer's report. 



As yet a committee has not been ap- 



