12 



The Florists^ Review 



Mabch 28. 1.922 



/ never thought 



The story of a florist who 

 never paid attention to details 



JOHN GREEN worked hard and 

 long. He knew flowers. He 

 cared for them like babes. He loved 

 his work. But somehow John's busi- 

 ness did not grow. 



He worried. It could not be his 

 flowers. Certainly it was not due to 

 a poor location or to excessive compe- 

 tition. Then what was the trouble? 



Finally he asked his brother James 

 (an unusually successful New York 

 florist) to come down and see if he 

 knew the trouble. 



James came. He did see the trouble. 

 It was not in the flowers. It was not 

 due to poor location. John had been 

 right about those. But John ftad 

 overlooked something that appeared 

 to him unimportant. He did not use 

 a uniform and attractive set of con- 

 tainers. John did not bother with 

 shop details. 



Some of John's flowers were in 

 rusty metal vases. In summer the 

 water heated quickly. The flowers 

 drooped. Other flowers were dis- 

 played in ugly earthenware. Few, if 

 any of his containers, were attractive. 

 There was no uniformity. No sym- 

 metry. John's shop lacked that neces- 

 sary air of distinction so essential 

 these days. 



James Green had a long talk with 



John. He explained the important 



factor attractive containers had been 



for him. John promised 'Xd follow 



instructions. 



Today John 

 Green is successful. 

 Hiis business is grow- 

 ing steadily. His 

 days of worry are 

 past. He is happy. 

 Life flows smoothly. 



John Green solved his difficulty by 

 using "Fibrotta" containers for his 

 flowers. "Fibrotta" containers bring 

 out the natural beauty of the flower. 

 "Fibrotta" is the famous seamless 

 fibre ware that has helped so many 

 others to similar success. 



You, too, should watch this detail 

 of your business. See that your con- 

 tainers are uniform and attractive. 

 Let "Fibrotta" help you. "Fibrotta" 

 vases for cut flowers look like polished 

 mahogany — and they are not expen- 

 sive. They produce the proper atmos- 

 phere. They are not easily broken 

 like earthenware. They do not rust 

 out or heat the flowers as do metal 

 containers. 



"Fibrotta" Ware is a non-con- 

 ductor of heat and cold. Water stays 

 cool in them a long time. They do 

 not chill the water when placed in 

 your refrigerator. "Fibrotta" saucers 

 for flower pots are light and not 

 easily broken. They do not scratch 

 woodwork. You can obtain this 

 attractive "Fibrotta" Ware not only 

 in polished mahogany but also in 

 attractive green or white enamel. 

 Take your choice. Ask 

 Cordley & Hayes, 14 

 Leonard St., New York 

 City, to show you how 

 to make more sales. Do 

 this now while you 

 have the time. 



Fibrotta" Saucers and Vases 



