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Mabch 23, 1922 



The Florists^ Review 



35 



THE RETAIL STORE 



A PAGE OF HINTS AND HELPS 

 FOR THE RETAIL FLORIST 



NAVAL AVIATOR'S DESIGN. 



A typical example of the florist 's ver- 

 satility is shown in the accompanying 

 illustration, picturing a design made by 

 Z. D. Blackistone, of Washington, D. C, 

 for the funeral of a naval aviator. 



The disk with the star in the center 

 is worked out in red and white carna- 

 tions with a border of blue immortelles, 

 making a vivid color contrast. 



However, the designer takes especial 

 pride in the effect produced by the 

 officer's insignia at the top, consisting 

 of a shield, an anchor and a pair of 

 extended wings. The "feathers" of the 

 wings were made of cycas leaves 

 trimmed close to the midrib; after they 

 were gilded to correspond with the na- 

 val officer's gold insignia, they pro- 

 duced a most realistic feather. The 

 shield was made of white immortelles 

 pressed close and then gilded. The an- 

 chor was of yellow chenille. 



DRUMMING XTP BUSINESS. 



L. C. Fields finds a way to "dig out 

 of the depression," at Kansas City, 

 Kan., by employing large advertising 

 space in the daily papers. Mr. Fields 

 believes that the time when the demand 

 for flowers is slack is the occasion for 

 heaviest advertising. That is why he 

 is making a liberal appropriation for 

 this purpose at the present time. For 

 the same reason, he spends his money 

 more liberally between flower days 

 rather than at holiday times. His was 

 the most conspicuous space on the page 

 of St. Patrick 's day advertisements in 

 the Kansas City Kansan for Thursday, 

 March 16. His space was twice that of 

 any otJ»er advertiser on the page and he 

 occupied the center of the upper half. 



But the advertisement on that page 

 was only one-third the size of that in 

 the same paper at the opening of this 

 month, when he used more than half a 

 page to advertise birthdav flowers. 

 Four columns the full length of the 

 page asked the question in large type, 

 "Whose Birthday This Month?" over 

 a large calendar of the month of March. 

 Readers were advised, "Mark this cal- 

 endar with your friends' birthdays. 

 Then you won't forget to send Fields' 

 guaranteed flowers, the popular birth- 

 day gift." 



This heavy advertising is felt at the 

 store of Mr. Fields, at Tenth street and 

 Splitlog avenue, where business is keep- 

 ing up splendidly this month. 



BOLDT-LUNDY'S NEW STORE. 



The firm of Boldt-Lundy, Denver, 

 Colo., moved to action primarily by the 

 desire for a new and improved location 

 and, secondarily, by the fact that the 

 lease on the old place had expired and 

 the rent had been raised quite consid- 

 erably, decided to move to a new loca- 

 tion. This the company did and is now 

 located at 629 Sixteenth street, in the 



arcade entrance to the Mack building. 



The Mack building, one of the larg- 

 est office buildings in Denver, has a. 

 superb arcade entrance, finished in Ital- 

 ian marble. In the front of the store are 

 two beautiful display windows, each 

 twenty-five feet long and from three to 

 four feet wide. The backgrounds of the 

 windows are covered with marble and 

 mirrors, and are outfitted with the lat- 

 est of lighting fixtures. 



The salesroom, 20x80 feet, is also 

 charming in Italian marble and mir- 

 rors. There is a large display refrigera- 

 tor and basket case, as well as several 

 oval-shaped tables, on which to display 

 novelties, etc. In the basement of the 

 store is a spacious workroom, where all 

 orders are put up and designing done. 



PARTNER'S RIGHT TO SALARY. 



Where a flower shop or other com- 

 mercial enterprise is conducted by a 

 firm, but one of the members contrib- 

 utes only capital to the enterprise, 

 while the other contributes both capi- 

 tal and his personal services, is the lat- 

 ter entitled to pay for such services, 

 the same as if the firm hired some out- 

 sider to perform them? 



The law seems to require this ques- 



tion to be answered in the negative, 

 assuming that there has been no mutual 

 understanding to the contrary on the 

 point. The subject was recently under 

 consideration by the Nebraska Supreme 

 court in the case of Efner vs. Reynolds,. 

 181 Northwestern Reporter, 552: 



"In a commercial partnership en- 

 gaged in a business with capital in- 

 vested jointly by the partners, a man- 

 aging partner is not entitled to a salary 

 for his individual services, or to an in- 

 crease of authorized com])ensation, un- 

 less it is allowed by contract. 



"The rule that a partner is only en- 

 titled to such compensation for indi- 

 vidual services as is authorized by con- 

 tract applies to the services of a man- 

 aging partner while he is engaged in 

 winding up partnership affairs. 



"A managing partner in control of 

 partnership property conducts his own 

 business as well as that of the other 

 partners. His advantage, his exposure 

 to temptation in sucli a relation and 

 the duties of all partners toward the 

 joint enterprise forbid compensation 

 for personal services, or for the in- 

 crease of a salary formerly allowed, 

 unless authorized by contract. Hard- 

 ships sometimes result from the en- 



Naval Officer's Design as Made by a Florist. 



