50 



The Florists' Review 



March 23. 1922 



(I 



Eatabltflhed 1897, 

 by a. L. Orant 



Pnbllihed every Tharsday by 

 The Floriots' Publishino Co., 



600-660 Oazton BalldlnK, 



SOS South Dearborn St., Ohlcaso. 



Tel., Wabash 819S. 



Registered cable address, 



^ Florrlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897, at the post-office at Chi- 

 cago, 111., under the Act of Harob 

 8. 1879. 



Subscription price, 12.00 a year. 

 To Canada, $3.00; to Europe, $4.00. 



AdTertlsing rates quoted on 

 request. Only strictly trade ad- 

 vertising accepted. 



n 



Results bring advertising. 

 The Review brings results. 



All aboard for Indianapolis! 



It's not too early to take orders from 

 your customers for planting about their 

 homes when the weather becomes suitable. 



Shamrocks evidently are not the na- 

 tional flower of the Irish Free State. 

 There were far too many for the demand 

 March 17. 



If Congress is going to give the ex- 

 soldiers a bonus in the form of a land- 

 grant, why shouldn't it send them some 

 free seeds? 



When you buy your ticket for Indian- 

 apolis ask for a certificate. Get it vali 

 dated at the show and you'll save half 

 your return fare. 



Easter is three weeks awaj'. Then 

 four weeks to Mothers' day, and two 

 weeks later Memorial day. A busy two 

 months are ahead! 



Now that the railroads are out looking 

 for business, we may get better service 

 even if the interstate commerce commis- 

 sion is slow in lowering the costs. 



It is interesting to note that Bassett & 

 Washburn have abandoned the plan of 

 planting out under slat shade at their 

 huge palm factory in California. In fu- 

 ture the plants will be kept continuously 

 in ])lunged pots, shifting as growth pro- 

 gresses. 



"It isn't the sum involved," writes 

 a gladiolus grower, ' ' but them birds who 

 substitute 'something just as good' with- 

 out mentioning the fact when they are 

 sold out of the variety ordered — them are 

 the birds who kill the bulb business." 

 We agree ' ' them birds ' ' should be shown 

 the error of their way. 



Less disturbance of mind than usual 

 is felt by the public regarding the 

 tlireatened coal miners' strike. The prox- 

 imity of warm weather, the large sup- 

 plies in storage and the absence of de- 

 man<l because of shut-down factories are 

 partly responsible for this sentiment, but 

 more important is the lack of sympathy 

 with workers who would maintain war- 

 time wages at a time when many others 

 would be glad to get any wages at all. 

 The railroad employees demonstrated that 

 no strike could be successful in the face 

 of such lack of sympathy, and the miners 

 are striking at an even worse time. 



British growers are going to form a 

 national daffodil society. That's one we 

 haven 't here yet. 



For Lent, business keeps up surpris- 

 ingly. Despite complaints of dullness 

 in other industries, florists continue to 

 enjoy a satisfactory trade at profitable 

 prices. 



The 13,000 members of the trade who 

 now subscribe for The Review constitute 

 a fairly sizable audience, but there must 

 be a few desirable subscribers who have 

 not yet enrolled themselves. Help us find 

 them out. 



Costs of collection letters and collec- 

 tors' fees mount so rapidly that discern- 

 ing business men find more profit in re 

 fusing to extend credit to customers 

 whose habits swell these expenses to a 

 noticeable degree. 



Large-scale production today creates 

 need of greenhouse managers — men who 

 can direct large growing establishments 

 for corporations or for florists who are 

 without sons in the business and who are 

 too old to continue. Many a fine range 

 goes downhill through lack of a capable 

 successor to the man who has built it up. 



HITTING ON HIGH. 



Again high records! 



This issue of The Review is the 

 largest regular number ever printed — 

 196 pages and cover, an even total of 

 200 pages. 



The Classified ads fill thirty-two pages 

 this week. This is a gain of ten per 

 cent over the largest preceding total, 

 last week's, and a gain of more than 

 twenty per cent over last season's high 

 mark. 



These records are attained because 

 those who want the trade's business use 

 The Review to reach the largest circu- 

 lation a florists' periodical has ever 

 built up and because they are able to 

 do so at a lower rate per thousand read- 

 ers than any other publication in this 

 field affords. 



MAKING US LOOK LIKE PIKERS. 



Independent canners of Hawaiian 

 pineapple have arranged to launch a 

 $250,000 advertising campaign to ex- 

 ploit grated pineapple of the coming 

 pack. Realizing what publicity has 

 done for sliced packs, canners are anx- 

 ious to develop the field for grated 

 pineapple, which, in its own province, 

 they believe has many latent possibil- 

 ities. 



Alongside this appropriation for one 

 kind of canned fruit, our national pub- 

 licity campaign for all kinds of flowers 

 does not look so large! 



HOOVER TO HELP. 



Our national organizations, such as 

 the growers', which have discussed the 

 collection of trade statistics for mem- 

 bers, will find interest in the announce- 

 ment that Secretary of Commerce 

 Hoover will hold a confercncs in Wash- 

 ington with representatives of trade as- 

 sociations the activities of which are 

 national or interstate in their scope, in 

 room 704, Department of Commerce 

 building, April 12, at 10 a. m., for the 

 following purposes: (1) To secure a list 

 of trade associations that will furnish 

 voluntarily to the Department of Com- 

 merce statistics of production and dis- 

 tribution in their respective fields; (2) 

 to disciiss and consider means and meth- 

 ods that may be best adapted for col- 



lecting and forwarding to the Secre- 

 tary of Commerce, for dissemination, 

 this statistical information; (3) to dis- 

 cuss the manner in which such reports 

 of the statistical officer of the asso- 

 ciations are to be filed with the Depart- 

 ment of Commerce, and the manner and 

 method of distributing the information 

 therein to the members of the associa- 

 tions and to the public. 



GLASS COMPANIES INDICTED. 



The American Window Glass Co., the 

 Johnston Brokerage Co., more than 100 

 window glass manufacturers, and heads 

 of three labor unions in the industry 

 were indicted by the federal grand jury 

 March 17 for violation of the Sherman 

 anti-trust law. 



The American Window Glass Co, was 

 described by federal officials as the 

 "machine-made window glass trust," 

 and the Johnston Brokerage Co. was ac- 

 cused of having acted as a common sell- 

 ing agent for many of the glass fac- 

 tories scattered throughout the country. 



The labor leaders are charged with 

 having illegally used the membership 

 of their unions to curtail production, 

 by working only one-third of each year, 

 thus enabling arbitrary and excessive 

 prices to be charged for the product. 

 These acts, federal officials declared, 

 had advanced prices from 10 cents a 

 pane for ordinary window glass a foot 

 square to more than 30 cents. 



GIVE YOUR VIEWS. 



At the plant conference to be held at 

 Washington, D. C, May 15, the commit- 

 tee on tariff and legislation of the S. A. 

 F. wants to present to the federal hor- 

 ticultural board a constructive program 

 showing what the florists' trade wants 

 and requires. If you will not be there 

 yourself, you can at least express your 

 views through this committee. Are you 

 for or against quarantine 371 What 

 changes in quarantine 37 do you sug- 

 gest? On which plant products do you 

 wish the quarantine lifted? What ad- 

 ditional items do you want quaran- 

 tined? This committee will welcome 

 any constructive suggestions if ad- 

 dressed to me, at 95 Chambers street. 

 New York. 



James McHutchison, Chairman. 



GOOD, BETTER, BEST. 



There has been a steady increase in 

 the circulation of The Review ever 

 since it was established, many years 

 ago, with the result that each season 

 it is able to serve the trade better than 

 it was before. Even in times when the 

 demand in general shows no gain, those 

 who use The Review as their sales 

 medium find business continues to in- 

 crease. Like this: 



You may discontinue our ndvertisement on 

 cnrnation cuttinus. We want to thank The Re- 

 view for disposing of more cuttings for us this 

 year than in any other year.— Wiitgen & Son, 

 Evanston. HI., March 16, 1922. 



If you hear a man complain of the 



cost of advertising, you can be pretty 



certain he spends a good bit of money 



elsewhere than in The Review. 



BRIEF ANSWERS, 



W. B. C, Ky. — Only communications 

 which bear full signature and address 

 of subscriber are answered. 



A. F. C, S. C. — Seems to be Strelitzia 

 parvifolia juncea. 



B. B. & Co., B. C— A species of 

 crassula, probably quadrifida. 



