60 



The Florists^ Review 



Mahch 30. 1922 



M'ise, would Imve disappeared unno- 

 tieed. 



Coming back to tlie liortieultural edu- 

 cation in Holland, 1 need not explain 

 how a vast army of well traiue<l horti- 

 culturists creates ii horticultural ])ene- 

 tration of the whoU\people; all buy 

 plants and flowers, not^ecause it is the 

 fashion, but they buy them because they 

 love them; they do not buy them at 

 special occsisions, Christmas, Easter — 

 they buy them at every time of the 

 year, and there is scarccdy a house 

 where there are no flowers before the 



for plants and with lantern slides, go out 

 and show the peoj)le, not the upper 400, 

 what can be accomplished with little 

 expense and labor; show them how the 

 board fences must be rej)laced by well 

 kept hedges, how a few climbing roses 

 will improve the appearance of their 

 homes, how a few beds of inexpensive 

 bulbs, some ])en'nnials, will make their 

 homes attractive, and then — watch how 

 their surroundings will make for a hap- 

 j)ier life. 



An excellent speech was made lately 

 by C. Siel)enthaler, of Dayton, O., ex- 



Blooms of New Marinelli Carnation Grown by A. Batek. 



windows at every season of the year; 

 nearly every house has its little garden; 

 flowers adorn the fjirnihouses in the 

 country; the gardens of the rich con- 

 tain viUuable collections of plants, 

 which are ably cared for. 



I need not say that such conditions 

 create a large demand for plants and 

 flowers. Not only the larger floristi< do 

 a good business, btit also the smaller 

 florist makes a decent living. 



From Schools Up. 



In the schools a spirit of competition 

 in growing flowers is created and the 

 schools have many expositions of flow- 

 ering plants, which imbue the young- 

 sters with a love for jjlants and flow- 

 ers. Who is able to grow the bestf 

 Imagine the pride of a little girl from 

 poor ])arents bringing in a beautiful 

 plant and winning first prize! 



I think it is our duty to help develop 

 this love for flowers and plants, and 

 show each and all ])eople what can be 

 done with flowers and how they make 

 our life richer, how trees and shrubbery 

 make our homes more attractive. 



Conditions have already very much 

 improved since I came to this country 

 first, thirty years .■igo. But we are not 

 doing enough. Let our horticultural as- 

 sociations get busy and our women's 

 clubs. Let them create funds to ap- 

 point — let me call them horticultural 

 preachers, who, armed with a great love 



plaining that we must awaken the vast 

 multitudes to the realization of the 

 needs of ))lants and shrubs and flowers; 

 we must create in the minds of all a 

 desire to improve themselves, their 

 l)roi)erties, their communities. This can- 

 not be done by lectures before horti- 

 cultural chilis and societies; those y)rcs- 

 ent there do not need to be awakened. 

 It is the daily i)aper, the small local 

 jiaper which must take this task to 

 heart and this idea has been ably sup- 

 ported by the publicity campaign of 

 the American Association of Nursery- 

 men. In not less than 4,000 pai)ers sea- 

 sonable articles appear on jilanting and 

 beautifying the home, articles ably 

 written by V. F. Rockwell, articles 

 which will greatly contribute to the 

 development of horticulture. These ar- 

 ticles improve every jiajjer they are 

 jirinted in. ,j. 



Love for Trees. 



One of the saddest features of the 

 lack of horticultural training is the 

 condition the trees iire in, lining the 

 streets in the cities. The authorities in 

 charge evidently do not see the need 

 (if pruning when the trees are young 

 and many trees could still be saved if 

 they were treated right. If I compare 

 the almost loving care which is be- 

 stowed on trees in European cities, how 

 they are summer-pruned and winter- 

 ])runed until such time that they can 



take care of themselves, I feel really 

 sorry for their American brothers and 

 sisters, which, once planted, do not get 

 any care thereafter. Many of you have 

 seen the beautiful elms lining the 

 streets in Holland, the linden in Berlin, 

 the planes in London, the horse-chest- 

 nuts in Paris, all well shaped, sym- 

 metrical trees, with stems the same 

 height, forming beautiful avenues, a 

 sight to behold. 



Would we not all gladly pay a cou- 

 ple of dollars more taxes if we could 

 have the same in this country? Here 

 again, it is the lack of horticultural 

 knowledge and trained help. This lack 

 of trained help is also seen in the way 

 the shrubs are pruned in private gar- 

 dens, in city squares, and thousands of 

 roses only bring insignificant flowers 

 because they are not treated right. 



Now, what is the remedy for all this? 

 Horticultural instruction! We must 

 demand that horticulture be taught in 

 schools and high schools, and that a 

 number of horticultural colleges be es- 

 tablished. We must ask everybody to 

 help in this movement — the city govern- 

 ment, the state, the federal gov- 

 ernment — and, if I am not mistaken, 

 we shall be able to accomplish some- 

 thing in the near future. We are 

 scrapping battleships. We are limiting 

 the building of fortifications. Must we 

 not build something else instead? We 

 must build up the love for the land, the 

 love for the country, the love for our 

 homes— that love which prompts a man 

 to stay on his property, however small 

 and poor it may seem to others — the 

 yiroperty where he saw his children 

 born, where he planted his trees when 

 he w^as young, where he grows his flow- 

 ers. If we assist in this upbuilding we 

 shall accomplish more, create more pa- 

 triotism than ever warships or armies 

 will accomplish. It is this love for a 

 coiintry which makes the country safe, 

 makes it unconquerable. 



BATEK'S MARINELUS. 



Some years ago H. B. Marinelli be- 

 gan sending to the New York cut flower 

 market a type of carnations of French 

 Malmaison origin that were strikingly 

 different from any other flowers the 

 trade was using. Encouraged by the 

 reception given, Mr. Marinelli offered 

 the stock through The Review and the 

 several named varieties soon became 

 rather widely distributed; they now are 

 listed in several of the trade catalogues 

 as Marinelli carnations. They are 

 characterized by great size, a globular 

 form and remarkable lasting qualities. 

 A. Batek, of Shermerville, 111., is grow- 

 ing a quantity of the plants, the cut 

 flowers reaching the Chicago market 

 via A. T. Pyfer & Co. It was some of 

 Mr. Batek 's "Marinellis" that were 

 seen at the national flower show at In- 

 dianapolis this week. 



Fairmont, W. Va. — Mrs. Virginia N. 

 Cline is having a greenhouse, 10x20 feet, 

 built. She plans to do business on a 

 small scale. 



Tulsa, Okla. — The American Beauty 

 Floral Co. uses as its slogan: "With 

 Every Flower We Bring a Smile. ' ' The 

 company was organized November 13, 

 1920, and has enjoyed a steadily pros- 

 perous retail business. G. W. Van Horn, 

 the manager, says they are preparing 

 to branch into the growing end of the 

 business at an early date. 



