32 



The Florists^ Review 



M v\ 4, \'.\22 



tmiity (il Iddkiiiy iis dvcr .iiid ;iImp ;;.'i\i' 

 t hem |i|fiil \ lit I iiiic t o (iliH'r t lii'ir iir 

 ilrr>. Ami I'l.-i^trr SuikLiv riKirniii^, Im' 

 lull' :» :i. III., \\c liail i'\ rfvt liiliji m:nlr 

 n|i ;iml ■idi \ ncil in time t'nr SihkIiiv 



-rlililil. 



Miitllrls' i|;iy i-. just ;i lir.-iii. 'I'Iicm' 

 i'\ pel irllcr> :it K.'istcr sliolllii tie |i|-(itit 



.ilile. I ift t \\i- iinliTs carlv I 



FOR DISTANT MOTHERS. 



Developing Telegraph Business. 



MdtluM-^' clay is a |i|irdacli iii;^. Tliis is 

 a ijay wlieii t lie mind of tin- |iiililic will 

 lie liiijlily ifrrjit i \ !■ td tlir a ij; limen t s 

 ill l'a\(il' (if tile use dt' tlir t rlri;ia|ili 

 sdr\ iic 'IMii^ i^ a day wlicii the Iclr 

 L;ia|ili <i'i\ iri I'm lldwers sliipiilil lir 

 |ilis|iid til it> iitliHi^t. 'I'lir t lev that liimi 



|ilay is nidir easily dinsped than any 

 dt liei' met hod iit' exjilaiiat idii. 



How Max L. Cohen Cooperates. 



,\ii Kastei wiiiddw dis|ilay, designed 

 and arianj^ed liy .\1 a \ l>. I'dheii. (if the 

 .larksdii fldiiil Sh(i|i, ('liicati'd, is de 

 |iicteil ludciw. One <;!ance at the I'laster 

 cut icxcals a cdiniilete cyide (if thoiiiiiit 

 ereated in llie mind (if the dliserx cr, di- 

 tile |ii'()s]peet i\ (' cnstdmer, which tef 

 miiiates hy direcliny the fddtsteps iif the 

 |ieis(in intd tlie .stiirc to |ilace an (iiilef. 

 'I'lie small liny tishiiie, jdaced sii promi 

 neiitly ill the fdfeyroiiml, recalls mem 

 dries td the (iliserv cr (if his di' liel' (diild 

 iiddd; meiMdi ies (if cliildhddd days nex'ei 

 I'ail td pi-diluce tlidUjilits (if nidtlier and 

 all the Wdi'iy and care she siiiTered td 

 liriii^ (Hie lip. 'I'lie tldwer pdts, vases (if 

 ddwcis and liaskets lilleil with (didice 



Flowers Are the Thing in This Window, but Telegraph Delivery Is Prominent. 



vniiii^ lUlks III llieii parent^ ate nut 

 liidkeii when yiiiine people strike dut in 

 Id the wiiild fur tliemseUes; it' .-my 

 lliiiii;. these tii'^ liecdine stnuiiiei. A cci 

 dpei'ali\e (Ifdit td ;.;i't ti'leL;iaph iirders, 

 directed ill that sdi-tidii iif the cit\ 



wlleli the pdplllatidll i'^ the must dellve 



and where tlie pedple h.-i\c lliit liecdine 

 .•iccii^ti.i I td the use dt' the t eleL;r.-i ph 



sel \ Icr. will pMiilnce result- lieXdIld the 

 e \ pir t a t inn- lit' the cddper.a t dl-.. 



Rendering a Service. 



In ad\ el t ISllli; the teiee|;ipli -iM\ice 

 \(MI le.'llly lin\e -dllletllillL; td sidl. I'l'd 

 pie will use )hi- mean- iif remem lii'ii n ^ 

 their nidtliers lircail-e It i- cdn\eiiient 

 :iiid ecundmicai. In mder In produce 

 llie-e results, hnwevei. the piildic mu-1 

 lie tnld hdW td dd it ; t he fact that ihiw 

 .1- can lie Iide^iaplied tn all parts (,i' the 

 wiirld in a -limt time mii-t lie explained 



td them. N'liii will n I Id sidl thi- -er\ 



ice td the piililic in much the -aine man 

 iiei a- an\ nthei merchant -i II- hi- 

 w:ire-. ••N'liliAe i;(it to tell them what 

 \ on '\ e L;dt ami Imw td a-e it.'' -aid niie 

 man. ()lie iif the .piickest .'lie; im>-t .1 

 t'ectisc ways 'if ''tidline them what 

 \ (111 '\ 1' ;;dt and Imw td ii-^e it'' i- In 

 make ;i dcsplav. The meanilie m .'i di- 



pl;inl- and Ihiwers -ii riini ml i ii;^ the i-vw 

 t la i lieiire .are -ii^^est i\ e and .-ipprdpri 

 ate i^it't- I'm nnither and the thdiiuht 

 tli.it .\Idtlieis" da\' is appriiachin^ di-ciir- 



'II the -pectatnr. lie. llf she. Wdllld like 

 III -end mcither smiie of these lie;i 11 1 i I'll I 

 lliiwers. lull the iiiciiiu enieiice and nn 

 certainty cmmected with semliiii;- them 

 ;ire sd eirat that he thinks iif -ending 

 -diiiethini^ else in-tead. 'i'hen the e\e 

 c.atche- the -iyii which tell- Imw linwel- 

 c;in lie sent liy tidei^raph In ;iny part el' 

 the c-dlllltrv; the p,as-rr t^ne- intn the 

 -tore td learn mure almnt it. with the 

 re-iilt that he pl.-ice- ;i n urder .-ind lea\e- 

 1 he stiiie with a sat isf,-ict imi th;il iimthei 

 will lie leinem lieled. 



'I'lie di-.tiict cdinmiicial -ii peri nt iMid 

 lilt 111' the W'e-lelll rilimi Tele^iraph I'll. 

 -,aw the wiinldw display and ste|iped into 

 ihe stiire 111 ciiinpliment Mr. Cnlien mi 

 hi- -trikinji' and lieaiitifiil wiiidnw. .Mr. 

 • 'dheii then asked him if he Wdllld iiliject 

 In haviiiL; the windiiw di-pl.-iy duplicated 

 in the willddW- nf the sniltli si,!,. dUii-r- 

 nf the We-tern riiinn Telei^raph ('n. 

 '{'lie -iiperiiitendeiit wa- delighted with 

 ' he l.|e;i .iml tnld Ml . ' 'nhen tii -ii ahead 

 with the wiirk. Three nf the windnws 

 dt' the cmnp.'inv were trimmed in tlii- 

 maniier, ;ind the exjiensc amminted tn 



(i\cr .•fiOO, but Mr. Cdlieii said that h 

 had i-eceived more than ten times th 

 ^ammiiit (if this e.\peii(litiirt' in t(de(;rjip 

 ordeis. The nianatjcr (if eadi store ke| ' 

 the windiiws Ijeiited till nif^lit. One d 

 del was received liy Mr. ('oheii for tlow 

 ers to be sent to hivorjxxil, Kiifjiiuii . 

 .•mil one went to K(liiil)iirj>h, Scotlanc 

 'I'liis indicates what can ))e accoiiiplishi i 

 by c(i(>]ieiat ion. In order to sell ji thiiij. . 

 yaiu iinist be tible either to render a si'r\ 

 ice to your custoiiier or you must be aid 

 to show him where he ('.•ui ](rofit i)y di 

 iii<> the tiling wliicli will be to your ow 

 interest. By coiiixMat iue with tii 

 t(dej;rapli company you can uiak 

 a more extensive camjiaijiii and reticli ; 

 larjicr projiortioii of the jieople. It i 

 simply a matter of (MJiictit iiifj; the publi 

 to the use of telejir;i]ih wires for a pui 

 pose vvhi(di most pe(i|ile ha\(' heretdfdi 

 iidt kiidwu aiidut. 



NATIONAL FLOWER SHOW. 



Randall Received Certificate. 



''harles h'ussell, w hii .acted as secre 

 l;iry tii the Judges, is full of ajiolofiie- 

 for .-111 accidental omission in the list oi 

 awards in the tr.ade section of a certili 

 c:ite of merit .iwarded to the A. L. I{an 

 dall ('ii.. <'|iic;ie(i, for a mae niticent di- 

 |ilay deiimiisl rat i nn ;iii ii|ito(late fur 

 nishinn ot' .i retail tidwer shd|i and tie 

 cessiii-ie- in cdiiliectimi with the siiuie. 

 The mnissiiiii i- occisicin foi' refiret, as 

 the exhibit w;i- iiio-t iiot;ilile in tin 

 t 1 ;ide sect imi. 



\'(iii(dier- ;ire lieini; drawn for tin 

 preiii ill III- aw.-irdeij at tlie show and 

 with the NdUcheis for the subscribers In 

 the n||;||-;| lit ee fund, are beinji started 

 thriiunh the reenl,-ir channel for \cri 

 ticatidii, (ir-t td the cii.airman nf thi 

 ciimmittee. thence to the president, and 

 l:itei' Id the treasurer', which course m.a\ 

 account for :i little del.'iy in the ulti 

 lii:ite receipt of check-. 



.Iiilill \ (illlin, Sec 'y . 



AMERICAN LEGION EMBLEMS. 



Ill the w.-ike of the (ipport unity ofVei'ed 

 liy the A iiieiic.iii I.enidn's co()])eratiii^ 

 with the S, ,\. I', to |iriimot(' Mothers' 

 day. .1- explained in last weidv 's issue 

 of The Ke\iew. conies what mij^ht be 

 called a cdiiipleiiient ary (diauce. I'n 

 diiiilit ediy , a nood many tiorists throunli. 

 dill the country will be aske(l to make 

 up the l.enidii insiniii;,^ composed of .a 

 -t.ir eiicln-ed in ,-i circle, with a sort dt' 

 liin^ed lidrder. in the December 1. 

 I'.IL'I, i--ue df 'I'lie i{e\ iew there is ;i II 

 expla n;it idii (if Imw an ,\meric;in Lenion 

 emblem was m;ide fur a certain occa 

 -inn. .\ n ill list r;it ion of the emblem 

 .il-ii ;ip|iears in that issue. Ket'ereiice to 

 the description there eixi.n will sliow 

 hdW tin .\ iiiel'ic:i n I.eninn embleiii is 

 dune. 



I'lieie i- .ilsii the American ia'dim; 

 A iix ili.ary , conipiisrd nf wmneii, wliiili 

 li;i- it- nwii einldem. This is the same 

 .1- the ,\ inerican heniim emblem, witli 

 the exceptimi tli.'it wliefe the IjlttiT- 

 nieiitiiiind ha- in the center a star sur- 

 rduiided li\ ;i wreath and be.ariiif; the 

 initials. ••I'. S., ' ' thr former has only 

 the pl.ain st;ir. In the case referre(| to 

 .-111 is inch wre.-ith w.is used .and tlie st.ar 

 inside it w.a- m.-ide of yidhiw imiiKun 

 telle-, the iitlier lliiwer- Used beinn red, 

 white :illd lillle. 



Syii'i-cuse, N. Y. .\ new si(,r( lias 



been dpelled li\ Kilssell liros., Inc., liliO 



.lames -treet. 



