34 



The Florists^ Review 



May 4. 1922 



nil llliscllisli rrUSdll In iliilllic rllstnliiiTs 

 to li't llic (Iccdint (• I'd]' llicill iliH'crrllt l.v 

 tliKli tllfV were .•icclist liliird tn. So I 

 (■x]ir('ss('(l iiiysclf accoriliiijil y. 1 stilted: 

 ■'At !i wcililiii^r or ri'ccjit ioii in :i house 

 \oii cleiir out of the rooms ;ill mnieees- 

 siiry f'liniit lire. Why.' To ha\c siiac-i>. 

 Tlieii the llorisi tiling's a lot of [ilaiits foi 

 deiorat iiiii ami taki's up moic rooiii tlian 

 you sa\cil.'" Another reason I |iiit 

 forth: '■^'oll ami your friends fi'id as 

 strangers in a liouse in wliieh you liveil 

 and wliicli, [lossilily, tiny knew, for 

 many years, lieeaiise the dreorator did 

 md try to preserve tlie honif .■ilmos 

 pliere. " ■ 'I'hi'sr ar;^uineiils hidpcd ine to 

 introdiiir ni\- i<iiid u\ dicor;i I ioii'^, 'i"hc 

 I'osI ol' I ho (dd i>'J'r ol' di'c-oral inn ilid 

 not ^liou fa\oialily in roniparison with 

 the losi and n-sult^ of my niodi'rn \\(iil<. 



Satisties Florist and Customer. 



I i;aiiird lioth way-- wilh ni\ i lit ind in- 



tion^. I u;i\r th'' cu^lollh 1 IliOli- ~;itis 



I'ai-lioii and in;idc a pn^hlaKh' t i:i ii>ac- 

 linn. With cliniThi'-- ur IminK it w:i^ m^t 

 an\ dilTemnl. Witli llm p:ilni dncni':i 

 tinii. a^ in fnininr rinii~. or llm lianldn^' 

 nl" llnwnis w hii-h is poN-^ilih' in .'I I liiiri h 

 nlily in nIK sp;ii-i', ;i( the I'rnnt, wlii'ie 

 the iili'innny t.akn^ ph'lcr d ni-nra t inii ^ 

 h>nk morn m Ins^ :ill ,■llil^n, and i 1' ;i ^;nn--t 

 wniit tn sn\iial wcdilinn., ; 1 1 tlin ^;inin 

 pi.'icn he n(,t tin imprn--vi,,ii n f having; 

 linen .'It tin- v:iiii,. wnddinu ^n\i'r:il lilni'-- 



(F\ n| , 



l''nllnnrl\ Wn M I : n i n lar^n. vlidW \- 



;jrniip-. Ill' plaiil^. d i-m^n id i n l; amhilm- 

 t n In of Iniildiii;^ and d i^i-n'_;:i id i n l; n(dni- 

 iiiL;. W'linn Wn ,i;a\n an n-tiin,atn wn 



didn't ]r.,v .-iliy .-it t nlit inn In tlin tillln nt' 

 t In' w nddi n^;. w lint hnr il w ,'i-. t n l.r in 



dayiif^lit or at evening by iirtificial liffht. 

 We didn't jiay alteiilion to many otlier 

 ihdails. At the jircsent time the llorist 

 has to lie certain of all details of sur- 

 roiimiinjfs selected for a weildintr eere- 

 nioii\', and the weildin;; decoration ha.s 

 t(p 111' made accordiiij;ly. In one jilace 

 llnwerinj; plants or cut flowers arranged 

 in the proper way will ni\'t. ;i harmonious 

 I'tTni'I and \vill make a cheerful decora- 

 liini. Ill some jdaces a decoration of 

 nrnnii appears nldojiiy and unnatural, 

 and vice \crsa. Whi're the liiiilding is 

 lieaiitifiil and in good proportion, we 

 r;i)i follow the ar(diitectnre. Where we 

 have to contend with walls which are 

 dilapidated or discolored, ;is is soino- 

 tiinns thn c.'isn in (dd country cluirclies 

 wlinl'i' tlin pl'opnr care li;is not lieeii 

 l;iknn n\' thn Iniililiiig, we li;i\(' to Inive 

 a ^;|■el'll l','ickL;roniid. Wn llnrisis should 

 li:i\n llin .'ildlity to lii'inliinii gloomy 

 linildiiiL;^ .and to tnnn down ton liriglit 

 ones. <)ni' instinct siiould teach us to 



il'C'ltn .'in ,'l t mnsplli'ln wllnl'n lliei'c is 

 liniin. 



For Illustration. 



Wn I'fin accompli^li wnndnis with aiiv 

 kind ol' iii.'it ni'i.-il. Assnminn tli.'it wn 



li.'ixn ;i plain w Inn muiitry church, 



wimrn arch itnci iii';i I Imaiily wa^ dism 

 l; ; I I'd nd .'I ml whnrn llinrn ;ii'n nian\' win- 

 dnws. Wn c'ln Ileal the \v:ills as if thny 

 wnin thn w.'ilU of llii' initsidn of ;| liousn, 

 i'ii\eiil|n tliiMII witll \iljns nl' a 11 \' SnI't of 



gi'cnii. snini'lhing ^iiiiil;ii' to .'i w.'ill oxer 

 ni'ipwii with ;iinpnlnpsis. Wn can iiitnr- 

 twiiin. with tlin niTcn, cliiiiliing rnsn^ or 



.'in\ otlii'l' llnwi'rs In gi\n ccdnr whnrn thn 

 lillildili^' i~ dull, iisine (inl\' ninnn whnrn 

 til ' ~pacn is 1,1'inlii ;,|i(l siiniiy, I'lacn 



window boxes covered with natural bark 

 in the windows, filling tlioin with flowers 

 or with brandies of flowering shrubs or 

 flowering bedding plants. Use for flank- 

 ing the front similar boxes on stands 

 the height of th(^ window sill, giving it 

 also a background of softer green. 



A decoration of this kind is nmcli 

 mole imjiressive than gi'oups of jialnis. 

 This type of decoration will impress the 

 rustomer more and give a better back- 

 ground for the bridal party, and because 

 the material is all sold and not loaned, 

 it is easier for the florist to estimate and 

 is more ]irofitable to him. It also gives 

 less work and takes little effort to dis- 

 mantle. It is the best idiance for a 

 llorist to advertise, and this is one rea- 

 son why he should jiiit e\ cry efTort into 

 it. A ilecoration for a wedding should 

 nn\ni' lie severe or cold. It is important 

 for us lloi'ists to considnr 1 he nnnsls. md 

 .alone the bridal party or the person who 

 pl.'iced thn ordnr. Stepping into a dec- 

 orated space, everyone slioiild feel the 

 sticreilness of the ceremony for which 

 'this space is ]ii'('parnd. ()ne should not 

 nnnd tn lin:ir a nddd musician |ilaying 

 k(dinnL;riii tn I'nnl tnuclied. Our work 

 --liniild ilii|n'i'ss thn Indiliess of the sp;icn 

 nil thn minds (}( those prnsniit williout 

 .•iiiy toiins. A florist can make .and uii- 

 inakn with his decoration, lie can up- 

 lift and hn call depress, and those ol' 

 thn ponts who wrote alioiit the "might 

 of Song'' minht ha\'e written alioiit the 

 minht <d' llowei's. 'I'liere is no idlier ]pi'o- 

 fession wliii-h comns so nnai' to linman 

 n.'iliirn. Tlinrn is nip ipflinr prcpfnssion so 

 clipsnly i-nlinectnil willi 1 1 f n, .-iml Ipnc.'illsn 

 ipf lli;it. Ilnr.'il ;ii't is hIkpni' i'\ei'\ iptlini' 

 art. To si-iilpt ipi's ,'iml artists. t(p poi'l^ 



Bare Walls of Lecture Hall Covered Without the Usual Extensive Use of Pair 



