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42 



The Florists' Review 



Mat 4, 1922 



and it was found suitable for the pur- 

 poses of the society, and it was ar- 

 ranged to secure it. It was also ar- 

 ranged that the sessions of the conven- 

 tion be held in the same building. 

 There was an area of 18,000 to 19,000 

 square feet available for the exhibits, 

 and the rental terms were $1,000 if the 

 public were not admitted, and $2,000 

 if the building was to be open to the 

 public. President Pennock spoke of the 

 fine reception he and the secretary ha3 

 in the convention city and of the en- 

 thusiasm existing among the trade over 

 convention prospects. It was arranged 

 that details as to trade space and other 

 matters bo discussed at a later session 

 of the board. 



PubUcity Work. 



Mr. Penn made a verbal report for 

 the publicity committee. He stated that 

 the work of the committee had been 

 satisfactory so far this year, with more 

 enthusiasm than had been shown in the 

 last two years. The committee was con- 

 vinced that the florists' business had 

 prospered, and much of the prosperity 

 was due to the publicity campaign. A 

 meeting of the committee had been held 

 that morning, at which it had been 

 arranged to spend in national advertis- 

 ing at once a further sum of $10,000, 

 making a total expenditure of $20,000 

 already for 1922. 



George Asmus, chairman of the pub- 

 licity finance committee, first referring 

 to the fact that a flower stand had been 

 opened at the national flower show then 

 in progress in Indianapolis, for which 

 flowers were donated, and from which 

 it was expected at least $1,500 revenue 

 might result, all of which was to be 

 turned over to the publicity commit- 

 tee, said he believed it was possible to 

 do the same thing at other shows 

 throughout the country. There were 

 now, he said, twenty-seven allied or- 

 ganizations doing district advertising, 

 and a large number of them contributed 

 to the national fund. The success of the 

 national campaign was not entirely due 

 to the magazine advertising; much of 

 it was due to the interest it had aroused 

 among florists, educating them to ad- 

 vertise. It was not only the money 

 spent, but the kind of work the com- 

 mittee was back of, urging and foster- 

 ing, that had much to do with success 

 in keeping flowers before the public. 

 A better cooperative spirit was now 

 apparent. 



The Come-BaM:k. 



J. F. Ammann reviewed some of the 

 difficulties which had been presented 

 to the ])ublicity committee, particu- 

 larly that one in regard to the de- 

 ficiency reported some time back by the 

 committee, created by the negligence of 

 many subscribers in meeting their ob- 

 ligations, and removed by a loan from 

 the society. That loan had all been 

 returned to the general fund, so that 

 today the society stood as having not 

 contriljuted one dollar to the national 

 publicity campaign, while the campaign 

 had a good working capital. 



Robert Pyle eulogized the publicity 

 work done by the committee, especially 

 in regard to an imi)()rtant outcome, the 

 establishment of compaigns in local dis- 

 tricts. He reviewed the career of the 

 nurserymen's advertising campaign, 

 which had finished rather badly, and 

 expressed his belief that the nursery- 

 men would have to come into contact 

 with the society's jjublicity enthusiasts 



with the idea of profiting by expe- 

 riences exchanged. 



J. C. Vaughan regretted the partial 

 failure of the nurserymen's campaign 

 and stated that the seedsmen's efforts 

 had been quite successful, magazine ar- 

 ticles prepared on similar lines to paid 

 matter being generally accepted. 



J. C. Vaughan was called upon for 

 information as to the working of the 

 new office he filled, that of councilor of 

 the society in the United States Cham- 

 ber of Commerce. Mr. Vaughan made 

 a lengthy address, in the course of 

 which he touched upon a number of 

 subjects pertinent to the relations of 

 the society with the chamber. He was 

 particularly concerned as to the dis- 

 semination of the reports forthcoming 

 from the chamber to the society 's mem- 

 bers, such reports being voluminous. 

 He was willing to make a synopsis of 

 matters in these reports of interest to 

 the trade. He would like, he said, to 

 submit to the board in some way a 

 resume of the proceedings of the cham- 

 ber, preferably to a committee to be 

 appointed from the board, which could 

 decide upon any necessary action and 

 on advisability of publication. 



On motion of Carl Hagenburger, sec- 

 onded by J. J. Hess, the appointment 

 of such a committee was directed, and 

 President Pennock named it as com- 

 prising J. C. Vaughan, chairman; W. F. 

 Gude, Carl Hagenburger and Robert 

 Pyle. 



President Pennock announced that it 

 was necessary that J. C. Vaughan have 

 the authorization of the board to act 

 as the councilor of the society, and it 

 was directed that credentials for 

 presentation to the chamber be pre- 

 pared, to be signed by the president and 

 secretary. 



Considerable discussion was projected 

 in regard to the carrying out and ex- 

 tension of quarantine 37, but no action 

 was taken, although it was arranged 

 that at a later session J. C. Vaughan 

 should introduce a resolution defining 

 his line of action in his relations to the 

 United States Chamber of Commerce in 

 this and other matters of trade inter- 

 est. 



Second Session. 



The board reconvened at 8:30 p. m., 

 and President Pennock gave the floor 

 to J. F. Ammann, who introduced J. J. 

 Davis, an entomologist at the Illinois 

 experimental station. Mr. Davis said 

 it was his desire to bring to the atten- 

 tion of the society the fact that he had 

 prepared for publication a book cover- 

 ing descriptions of and data concerning 

 insects and other pests of the green- 

 house and garden. 'The book would con- 

 tain over 300 pages, he said, and ap- 

 peared to be too large for consideration 

 as a publication by any college, experi- 

 mental station, or even the Department 

 of Agriculture. He did not seek re- 

 muneration for the work, but was of 

 the opinion that the society might rec- 

 ognize its value and assist in some way 

 in its production, 



On motion of H. C. Culp, it was de- 

 cided that the matter be placed in the 

 hands of a committee for consideration, 

 and to report at the August conven- 

 tion. The chair appointed as such com- 

 mittee J. F. Ammann, Prof. H. B. Dor- 

 ner and the society's entomologist. 



Kansas City Convention. 



Matters concerning the Kansas City 

 convention were then taken up, and a 



long discussion took place. W. L. Rock 

 reported conditions as then existing 

 in regard to preparations. Some fifteen 

 or sixteen committees had been ap- 

 pointed, and details appeared to be well 

 taken care of. The local florists and 

 local and state organizations were work- 

 ing together for the success of the 

 meeting, and everything pointed to a 

 successful gathering as far as housing 

 and care were concerned. 



Mr. Robinson, of the convention bu- 

 reau of the Chamber of Commerce, 

 Kansas City, was present. He imparted 

 much information in regard to the con- 

 vention city and plans for the conven- 

 tion. The auditorium, he said, was just 

 about two blocks from practically all 

 of the principal hotels. The average 

 August temperature in Kansas City was 

 not as high as usually experienced in 

 Buffalo — did anyone doubt this, there 

 were government statistics in support 

 of it. The banquet hall at the Muehle- 

 bach hotel was cooled by refrigeration, 

 something new to many visitors. The 

 rental of the hall, he said, was $2,000, 

 but his bureau was paying half of it. 

 The bureau was also ready to furnish 

 all the clerical help, attend to the regis- 

 tration of delegates and send out 

 quantities of printed matter. The bu- 

 reau's publicity men would also be at 

 the disposal of the society continually. 

 Those traveling by motor, he said, 

 would be pleased to find that the old 

 trail from St. Louis to Kansas City vpas 

 paved about halfway, and the drive 

 was usually made in a night, or a day. 

 ' President Pennock suggested that the 

 official program for the convention 

 should be discussed. Secretary Young 

 explained that the program was gen- 

 erally left to the president and secre- 

 tary, but the opinions of members of 

 the board should be of material assist- 

 ance in its compilation. Considerable 

 time was spent discussing various sug- 

 gestions made looking to an attractive 

 program, and a resulting enthusiastic 

 attendance. Many ideas were evolved, 

 all of which Secretary Young said 

 would have careful consideration. 



The rental for space in the trade ex- 

 hibition was, on motion, fixed at 60 

 cents per square foot. 



Students Seek Union. 



A communication from Robert C. 

 Hodgin and Fred J. Gammage, presi- 

 dent and secretary respectively of the 

 Floricultural Club at the University of 

 Illinois, suggesting an affiliation with 

 the S. A. F. in some form to be de- 

 cided upon, so that, perhaps under the 

 name of Junior S. A. F., the club could 

 expand into a national organization, 

 creating a benefit which should be mu- 

 tual, was, after some discussion, re- 

 ferred to a committee for consideration, 

 and instructions to bring in a recom- 

 mendation. The chair appointed Carl 

 Hagenburger, Joseph Kohout and W. H. 

 Gulp as such committee. 



In accordance with the understanding 

 arrived at toward the close of the first 

 session, J. C. Vaughan introduced a 

 resolution, to be forwarded to the Secre- 

 tary of Agriculture, to the effect that 

 the board of directors of the S. A. F., 

 in session at the fifth national flower 

 show, Indianapolis, requested that by 

 authority of his office he direct the 

 federal horticultural board to make no 

 further restrictions in the present regu- 

 lations of quarantine 37; and that he 

 direct that said federal board take 



