II 



, " >' '' \ ' 



The Florists^ Review 



Mii 11, 1922 



Blatchley of Meriden, Conn., 

 Has A New Floral Bazaar 



It was Pochelon, of Detrcit, wasn't it, who first saw 

 that it cost too much to spread out with his store 

 space, so he pushed up and built a show house on top 

 of his store? Then catne Pflomm, of Bridgeport, and 

 now Blatchley, of Meriden, Conn. 



From the way the newspapers came out with write- 

 ups about it, looks like Blatchley 

 and ourselves are not the only 

 ones proud of it. 



You, of course, have already 

 noticed that the side hill location 

 made it possible to enter the 

 greenhouse on the level at ihe 

 rear end, which is a decided ad- 

 vantage. 



In his advertisements he doasn't 

 call it a greenhouse, but his 

 "Garden of Glass," which you'll 

 admit has a very alluring sound, 

 with a direct connection to the 

 ringing of cash registers. 



Recent Orders for Houses 



No. 1 Iron Frame Construction 



Olirer L«Cluw & Sod, Biyport, L. I., 

 SO ft. 8 in. X 200 it. 



No. 2 Iron Frame Conitruclion 



Eben L. Hiicox. E. Patchocae, L. I , 

 39 ft. 8 in. X 100 it. 



M. A. Hon & Son. Menphit, Tcnn. 



Two kooMs, 25 ft. X 66 ft. 8 io. 

 Koftcr Farms Co., BridgetoD, N. J., 



Two houm, ZS it. x 66 it. 8 in. 



Cedar Hill GrMobouMs, Harliord, Coin., 

 33 it. X 100 it. 



Meadow Brotfli Nurteriet, Inc.. Eogle- 

 wood, N. }., 39 it. 8 in. x 166 it. 8 in. 



In his opening day announcements he did us an 

 honor which we sincerely appreciate. 

 Here's what he said: "In the completion of this 

 Glass Garden, it is fitting that we share with those 

 to whom the honor is due and express among others, 

 our appreciation of the exceptionally fine work of 

 Lord & Burnham Co., the coun- 

 try's greatest buildeis of green- 

 houses and conservatories." 



To which just allow us to add, 

 that considering how a show 

 house in connection with a store 

 always increases sales, isn't it 

 strange that more florists don't 

 take advantage of having one? 

 If you happen to be one of the 

 ones who haven't, let's have a 

 talk together. 



Mayhap we can suggest a happy 

 solution of the problem. 



orl&iyiiniham@ 



Builders of Greenhouses and Conservatories 



IRVINGTON NEW YORK 



New York 30 Eaat 42nd St. 



BOSTON- 1 1 CLEVELAND ATLANTA 



Little Bldg. 407 Ulmer Bldg. Atlanta Truaf Co. Bldg 



Eastern Factory Western Factory 



Ixvington. N. Y. Dc« Plainen. Ill 



PHILADELPHIA CHICAGO , 



Land Title Bldg. Continental Bank Bldg 



TORONTO 

 Harbor Commission Bldg. 



Canadian Factory 

 St. Catharines, Ont. 



