May 11. 1»22 



The Florists^ Review 



35 



Such Prize WindowBoxes as These, with Vincas Trailing Ten Feet, Are Good Advertisements for a Florist. 



my fiistdiiicrs j)ersonally and have oli- 

 s( r\('(l that no two florists use tlie same 

 (|iiantity of pluniosus with tlic same 

 <|iiantity of flowers. I have s('V(M-al re- 

 tail florists on my shipping list and tind 

 some of these using as high as six times 

 as much plumosus as otliers doing the 

 same volume of business. It lias oc- 

 i-iirred to me that the problem of the 

 jilnmosus grower as the supply increases 

 is f(i ciliK-ate the florists in the proi)er 

 a ml m(^^t fitting ust> of plumosus. Don't 

 tell the florist that he is not using sufTi- 

 cient plumosus, but show him how he 

 ean better please his customers 'and give 

 them a lictti'r showing for their money. 

 That will lirl)i both his business ;inil 

 our own. 



The [ihimosiis growers of the state 

 i-oiild get together and publish albums 

 of designs, corsagi's, etc., shewing how 

 a little addit ion.'il plumosus will add 

 materially to the ;ii)pi';iraiice of the 

 florist's ])rodm-ts. This method fif ad- 

 \-ertising is being effectively used by 

 the m.anufacturers of artiflci;il flowers 

 .'ind coidd be similarly used ia iiicre.'is 

 ing the use of plumosus. In many of 

 the sm.aller establishments floral albums 

 are (Oiistaiit ly used by florists to eojiy 

 from or (d)faiii ide.is. Why not, instead 

 (if letting th(>m cdjiy designs and sprays 

 that show no jilumosus at .all. sujiidy 

 them with albums showing its effective 

 use? 



We are nut f:ir enough .•idvanci'd yet 

 in the business to take action mi the 

 suggestions that I have m.ade, but it is 

 well to lofd\ alie.id so ;is to know how to 

 piep.are for .a situation which is in- 

 evitalde under the present r.'ite of in 

 crease in i>roduction. 



Tt is hanlly possible to consider a 

 m.arketing organization among the grow- 

 ers, as no two ferneries jiroduce the 

 same (juality of plumosus. When ni'jtos 

 sity calls, however, they ean cooperate 

 in advertising, not [dumosus, but how to 

 Use it. 



medal of honor for eminent services ren 

 dered to horticulture in I!)l2l2, to Albert 

 < '. Hurrage. Tiie recipient of this honor 

 is serving his second term as jtresident 

 of the Massachusetts Horticultural So- 

 i-iefy, and May (i was reidected presi- 

 dent of the American Orchid Society. 

 He h.as made nuiny notable dis])lays of 

 orchids at the Boston shows from his 

 wonderful collection at Beverly Farms 

 and has ludped to make Boston the 

 orchid center of America. The beauti 

 ful show of native orcdiids staged by 

 him at great coat in 19-1, attracted 

 ^'i.OdO visitors, and the still more strik 

 ing and extensive show of native ferns 

 and onhids, whidi opened May 3 and 

 will not close until May 14, promises 

 at least to treble that attendance. Mr. 

 I)urr;ige has proved himself to be a gen- 

 erous ]tatron of horticulture and h;is 

 done miudi to interest the masses of our 

 population in the care, preservation .-ind 

 perpetuation of our native flora. The 

 iward is a well merited one. 



W. N. C. 



AWAED WHITE MEDAL. 



At a meeting of the board of trustees 

 of the Massachusetts Horticultural So- 

 ciety, held M.ay 8, it was tinanimously 

 \oted to award the George Robert White 



VINCAS IN WINDOW BOXES. 



The vinca is a pl;int of v.arious uses. 

 It Ms particul.'irly well adapted for use 

 outdoors as a ]ierni,am'ut ground co\ei- 

 and for I'overing bare, rocky ]dae(>s ;ind 

 stee]i b.'uiks, while it also forms a dense 

 cari>et under sli.ade trees, where it is 

 almost impossible to induce grass to 

 grow, as in cemeteries or where the 

 overhead foliage excludes the sunli^llt. 

 When this hanging or trailing vine is 

 interspersed with geraniums, ])etunias. 

 foreni.is and other plants, it makes ,i 

 <lecorative foliage and flower comldna 

 tion which is exc(dlent for window 

 boxes. 



The accompan3'ing illustr.ation, show 

 ing the flower store and apartment 

 house of O. B. Stevens, Shenandoah, I.i., 

 gives an excellent idea of how .i 

 decor.ative combination of th<' kind 

 mentioned above can enhance the 

 beauty of an alreaily attractive place. 

 In this illustration it will be noted that 

 the artistic sense of Mrs. Stevens has 

 been given full play. The vinca vines 

 have attained a length of almost ten 

 feet. The boxes in which they grew 



Were filled with a loamy soil, which was 

 mixed well with a double portion of 

 bone meal, and the plants were set out 

 about May 10, last year. The vincas, 

 .Asparagus Sprejigcri and geraniums, 

 which were large, strong -1 inch plants, 

 were set deep in the soil iind the tore- 

 nias and white petunias, t'rom 2-inch 

 pots, were placed between tiie larger 

 plants to fill in. They were watered 

 only when necessiiry after planted, but 

 the boxes soon became filled with roots 

 anil it was found necessary to water 

 theui e\cry morning. TIk; growth of 

 these plants was luxuriant ami they 

 kept their ctdor and foliage exceedingly 

 Well during the summer months, when 

 the sun's rays- were the hottest, and 

 e\-en jifter the cool nights came these 

 plants remained in good color until they 

 were taken in about December 1. The 

 building faces the north; so the plants 

 w ( re not exposed to the direct rays of 

 tliesiiii. The boxes, Ix-iiig of the Illinois 

 self w.'itering type, made watering e.asy, 

 simply .a matter of turning a faucet that 

 coiinectetl the city main with a pipe 

 feeding the boxes. 



SNAPDRAGONS UNNAMABLE. 



I liave se[|| hy p;ircel post twd sn.ap- 

 <li.ii;ons of different sh.ides. Will you 

 gi\e Ns tlie n.'imes of them.' One is said 

 to be Kamsburg's (bdden I'ink Queen. 



11. (!.— Colo. 



.'J'iie sii;i|idragoiis came mu(h dried 

 .iffer their long journey, and I regret 

 tli.it r c.iniiot n.anie them for you. I 

 should suggest sowing seed of bright 

 pink, intermediate snapdr.agons or su(di 

 other colors as prove the best sellers 

 with you .and try them out in lieu of 

 cuttings. You will (ind tluMu more vig- 

 orous ,ind disease proof than plants 

 grown from cuttings, and in well se- 

 bcted strains of seed a small [iroportion 

 fail to <-ome true to color or name. 



C. W. 



Barksdale, S. C— Mrs. !•;. 0. Simpson, 

 who had a greenhouse constructed last 

 summer, has found business so satisfac- 

 tory that she h.as decided to buibl a 

 larger house. 



