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146 



The Florists' Review 



May 11, 1022 



TORONTO, ONT. 



There has been a steady demand for 

 flowers, but business is by no means 

 booming. Toronto florists have been 

 doing considerable advertising, both in- 

 dividually and cooperatively, to stimu- 

 late trade, and with good effect. For 

 several weeks the retaijers advertised 

 consistently in large space in the eve- 

 ning papers. For Mothers' day the 

 growers have been asked to cooperate, 

 with the result that advertisements ap- 

 peared in quarter-page space in the Star 

 Weekly and Sunday World of May 7, 

 and the same advertisements are to ap- 

 pear in the four daily papers during the 

 week preceding Mothers ' day. The pub- 

 lic has been advised through these ad- 

 vertisements that flowers are particu- 

 larly beautiful and plentiful at this time 

 of the year and that flowers can be 

 delivered to- a mother anywhere in the 

 world. The advice is given: "Step 

 into the nearest flower store." 



Some beautiful Mothers' day win- 

 dows are being prepared, all the florists 

 entering into the spirit of the day. 

 They expect to supply flowers at the 

 usual prices and expect the usual big 

 demand, or even greater, with the lower 

 price of flowers. 



Bedding plants are selling freely and 

 the florists dealing in them state that 

 the demand is unusually heavy this 

 year. Boxwoods and decorative shrubs 

 are selling freely. 



Mrs. Ellen Mary Miller, wife of the 

 late F. C. Miller, founder of the florists' 

 business of Miller & Sons, died last 

 week. She was in her eightieth year. 

 She leaves three sons: Fred Miller, B. 

 W. Miller and E. T. Miller. J. J. H. 



NATIONAL PUBLICITY CAMPAIGN. 



Slogan Widely Used. 



It is noticeable that with the recent 

 resuinption of magazine advertising the 

 outside use of our slogan is rejuvenated. 

 In the rotogravure section of the big 

 New York Times, May 7, a photograph 

 of a society lady who took part in a 

 function in aid of a charitv appeared, 

 in a setting, "Say It with Flowers," 

 the slogan being prominently featured; 

 the lady evidently took the slogan as 

 a pleasing theme for a character part 

 which she portrayed to excellent advan- 

 tage. Even the stately Congressional 

 Eecord, it is said, features the slogan 

 in its report of a discussion. The Wash- 

 ington Times refers to the fact as fol- 

 lows: 



"The difference between an 'alliance' 

 and 'entente cordiale' is all in how you 

 say it, according to Senator Reed 

 (Dem.), of Missouri, one of the Sen- 

 ate's most formidable foes of foreign 

 treaties. If you 'Say It with Flowers' 

 it 's an entente cordiale, according to 

 Reed, while if you 'say it' with force, 

 it 's an alliance." 



There is no doubt whatever that it 

 pays handsomely to keep our slogan go- 

 ing. The more it is seen, the more use 

 is made of it — just what is wanted. 

 Who shall say that it cannot be made 

 the most popular slogan of the times? 

 Has anyone ever thought of the tre- 

 mendous ])rice the florists could obtain 

 for it, were it possible to transfer it, 

 with all its prestige, to a different line 

 of trade? 



More Subscriptions. 



The following subscriptions have been 



) |VA.O&IlliBkB»PifodMctl( 



A Message to Ohio Growers 



Callahan Sales and Callahan Service are nation-wide. We have 

 Greenhouses in nearly every state in the Union. But this mes- 

 sage is addressed to Ohio growers exclusively because we are 

 particularly well located to serve them. 



We are now fully installed in our new factory at Dayton and have 

 a representative permanently located at Cleveland. Ohio growers 

 may summon us by phone and we can reach you -with quotations 

 on special equipment or on greenhouses complete within a few 

 hours. 



Here are a few Ohio firms that have purchased Callahan Green- 

 houses this year: 



Berea Greenhouse Co., Berea, Ohio. 

 7 Houses 30' x 450' 



Daniel Lampp, Mt. Healthy, Ohio. 

 2 Houses 25' X 190' 



Fred W. Meier, College Hill, Cincinnati, Ohio. 

 2 Houses 25' X 1 75' 



Walter Trentman, Delphos, Ohio. 

 2 Houses 18' X 108' 

 1 House 1 8' X 78' 

 1 House 20' X 59' 



Belden & Gallup, Ashtabula, Ohio. 

 6 Houses 17' 2" X 144' 



LET US FIGURE WITH YOU TOO 



T. J. CALLAHAN CO. 



975 S. PERRY ST. DAYTON, OHIO 



Cleveland Reprmaentatioe 

 2611 Protpect Ave. 



TTTI I I I I I I 



IGREENHOUSESI 



I rrrrrri ri 



You can build now at big savings 



OUR PRICES are down to rock bottom. We offer 

 helpful assistance to those who want to btiild. 



Put Your Greenhouse Problems Up to Us. 



We go anywhere in the United States to aubntit plana and prices. 



MetromJitanMaterJalCS 



1299-1323 FLUSHING AVE. 



BROOKLYN, N, Y. 



II I I I I I I I ri IT! T IT 



