"-^T^irr/] 



Jf ""^'"j'.T.VTT"^, 



^■'.TTTWWTvrTv-.'^VT-v., 



46 



The Florists^ Review 



Mat 18, 1922 



n 



Established 1897. 

 by a. li. Grant. 



Pobllshed every Thoraday by 

 Thk Flosists' Publishing Co.. 



600-800 Oazton Balldingr, 



BOB South Dearborn St., Ohtcago. 



Tel.. Wabash 8196. 



Registered cable address, 



Florview. Ohlca«ro. 



Entered as second class matter 

 Dec. S. 1897. at the post-office at Ohl- 

 cavo. 111., under the Act of Uarch 

 8. 1879. 



Subscription price, $2.00 a year. 

 To Canada, $3.00; to Europe, $4.00. 



AdverUslnff rates quoted on 

 strictly trade ad> 



n 



Results bring advertising. 

 The Review brings results. 



Don 't limit the Memorial day appeal 

 in your advertising. The day has come 

 to be observed in memory of all our de- 

 parted, not alone the soldier dead. 



Thirteen thousand members of the 

 trade have paid to receive The Review 

 this year. Few fail to renew when their 

 time is up and new names are being 

 added every day. 



It has become possible to insure against 

 rain during any designated time, but 

 lias anyone heard of indemnity against 

 loss if it does not rain? That would 

 interest florists more. 



Ir your sales are back at the pre-war 

 level, but your costs are not, compare 

 items of present expense with what they 

 used to be. You will learn what's hap- 

 pening to the profits. 



One ex-president of the S. A. V. cele- 

 brated his birthday the day before 

 Mothers' day this year and another one 

 the day after. Philip Breitmcyer is the 

 former and J. Y. Ammann the latter. 



A DRUGOiST put in his window at 

 Mothers' day a few vases of artificial 

 flowers and a i)lacard reading, " 'Say It 

 with Flowers. ' the kind that last, 10 

 cents eaeli. ' ' They lasted all right — clear 

 to Monday morning without a purchaser. 



The best service is not that given in a 

 heavy last-minute rush. Help The Review 

 give you tlie best service by sending in 

 material, for both reading and advertis- 

 ing columns, as early as you can. Get 

 it in Thursdaj', Friday or Saturday. 

 Don't delay till Monday. 



That the use of accessories is increas- 

 ing, not only steadily but rapidly, is 

 shown by the number of new concerns en- 

 tering that field of endeavor, as jobbers. 

 The Review knows of two more new 

 stocks being put in by wholesale cut flower 

 dealers, not yet announced. 



More different agencies than ever be- 

 fore boosted Mothers' day tliis year. Al- 

 though most of them were actuated, like 

 the telegraph companies, the postcard 

 people and the candy makers, by the de- 

 sire to further their own ends, they 

 gave invaluable assistance in impressing 

 the day on the public's memory. It is 

 the one thing necessary to make Mothers' 

 day a flower day of the first importance. 



A FIRM which carries customers' ac- 

 counts for long periods, or accepts notes, 

 is embarking in the banking business, an 

 unwise procedure for persons whose train- 

 ing and experience has been in selling or 

 producing. 



One of the least difficult but most 

 efficacious methods of getting your bills 

 paid promptly is to mail statements on 

 the first of the month without fail. Bills 

 received promptly encourage prompt re- 

 mittances. 



Confidence is the basis of all business, 

 but especially is this true gf the florists' 

 business. No man, and especially no flo *ist 

 can expect lasting success unless he kejps 

 faith. If he says he will do a thing, he 

 must do it; if he takes money he must 

 give an equivalent, be the transaction 

 large or small. 



CORRESPONDENTS WANTED. 



A number of cities not represented 

 regularly in the news columns of The 

 Review should be put on the trade map. 

 If you are in such a city, like to write 

 and can get around among the trade 

 regularly, the Editor would like to hear 

 from you. Correspondents are desired 

 in the following places: 



liuffalo. N. Y. 

 Albany. N. Y. 

 Syracuse, N. Y. 

 .'^pringfleld, Mass. 

 Denver, Colo. 

 Atlanta, Ga. 



New Orleans, I^ii. 

 Hartford, Conn. 

 Lincoln, Neb. 

 Memphis, Tenn. 

 Toledo, 0. 

 Columbus, 0. 



SWEET PEA POISONING. 



Perhaps some' reader who has been 

 similarly afflicted can prescribe for this 

 ease: 



''I am troubled with a severe case 

 of sweet pea poisoning, which I get 

 regularly at the beginning of each sea- 

 son and which leaves me regularly after 

 the season. Would like to know of any 

 remedy for this." 



WHY MONEY IS SCARCER. 



If fewer dollars are flowing into the 

 florist's till, it is because, for one rea- 

 son, there are fewer dollars to flow. 



The per capita circulation of money 

 May 1, according to a Treasury depart- 

 ment statement, amounted to $48.89, as 

 compared with $49.81 a month previous 

 and $57.12 May 1 of last year. Money 

 in circulation May 1 amounted to 

 $5,352,255,730, as compared with $6,158,- 

 170,819 in circulation on the same date 

 last year. 



The decrease is reported to be indica- 

 tive of the gradual return of the dollar 

 to .a normal purchasing power. 



The amount of money in circulation 

 May 1 was the smallest volume since 

 the beginning of the expansion which 

 marked the country's preparations for 

 liostilities during the war period. 



ON THE UP GRADE. 



When the farmer thrives, the rest of 

 the country prospers. The change for 

 tlie better in agricultural communities 

 forecasts better times for the florists 

 in the rural districts and strengthens 

 the prospect of good business ahead 

 for all of us. 



"There is no doubt that there has 

 been a sharp reaction from depression 

 in the middle western farming terri- 

 tory," last week asserted George M. 

 Reynolds, head of the Continental & 

 Commercial National bank, Chicago, 

 after a trip through that part of the 



country. "Improvement in this sec- 

 tion is more marked, I believe, than any- 

 where else. 



' ' The change for the better in the ag- 

 ricultural situation is the basis for the 

 increased activity in business generally. 

 Appreciation of the value of farm prod- 

 ucts has helped the farmer materially. 

 Also it has heartened him. 



"The feeling is general that we are 

 on the upward trend. I have no doubt 

 this is the correct view, although it is 

 probable that progress will continue to 

 be gradual." 



COAL CRISIS PASSING. 



Various indications point to a lessen- 

 ing of the critical condition of the bitu- 

 minous coal market. A marked in- 

 crease in bituminous production is fore- 

 cast in private advices of coal operators 

 and semi-confidential advices to govern- 

 ment agencies in touch with the na- 

 tional miners' strike. Some estimates 

 put the gross production of last week 

 at 4,700,000 tons, or between fifty and 

 sixty per cent of the current weekly 

 consumption. 



In the Kanawha field of West Vir- 

 ginia miners are interposing practically 

 no obstacles to the attempts of operators 

 to reopen their mines on an open shop 

 basis. About thirty-nine mines recently 

 have been put into operation. The wage 

 scale accepted so far by the miners is 

 identical with that paid during 1917. 



Negotiations also have been opened 

 between the United Mine Workers in 

 district 19, which covers Kentucky coal- 

 producing territory, and the operators 

 concerned. It is proposed there to re- 

 sume operations in the field and allow 

 the wage question to be settled after- 

 ward by arbitrators satisfactory to both 

 parties. 



HOOVER'S PLAN OF REGULATION. 



With reference to the suggestion for 

 regulation and control of trade as- 

 sociations, Secretary of Commerce 

 Hoover last week put forward a plan 

 which he termed a simplification of that 

 recently proposed by Senator Edge. 

 "My suggestion is," he said, "that 

 there should be enacted a minor exten- 

 sion to the Clayton act to the effect that 

 interstate trade associations should be 

 permitted to file with some appropriate 

 governmental authority the plan of their 

 operations and the functions that they 

 propose to carry on, that upon an ap- 

 proval of such of these functions as do 

 not apparently contravent the restraint 

 of trade acts the associations may pro- 

 ceed with their operations." 



The chief usefulness of such a law, 

 Mr. Hoover said, would be a definition 

 of just when the association is acting 

 within the law and when it oversteps 

 the legal limit. "All those who know 

 the situation in trade associations," he 

 declared, "will realize that in the main 

 their membership comprises the smaller 

 business and the more moderate-sized 

 business of the nation. Ninty-nine per 

 cent of these members have but one 

 anxiety and that is to so conduct their 

 business that it may stand reputable 

 in the community, as well as before the 

 law; and if these associations are to 

 grow in the service that they can un- 

 doubtedly perform to our whole busi- 

 ness and commercial fabric, the mem- 

 bers of these associations deserve to 

 have some assurance and confidence 

 that they are acting within the intent 

 and spirit of the law." 



