74 



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The Florists' Review 



1 



May 18, 1922 



several reports, it was even better than 

 Easter, although stock of all kinds was 

 considerably scarcer. Wholesalers 



found it absolutely impossible to fill 

 their orders in full and the result was 

 that orders were cut in some cases to 

 as much as one-fifth of the original or- 

 der. It was a circumstance which could 

 not be controlled, as there simply was 

 not enough stock, especially in roses and 

 carnations, to go around, so each had to 

 be given his share, which, as a rule, was 

 not large. 



On account of the warm weather pre- 

 vious to Mothers' day, it was almost 

 impossible to hold back any stock. This 

 accounts for the shortage. What little 

 was held back was not up to standard. 

 Then again, stock which came in late 

 Saturday, May 13, was tight and the 

 carnations were not opened. At that, 

 most of the trade was mighty glad to 

 get them under any circumstances. 



Peonies came in just in time and 

 rather saved the day. They arrived in 

 fine condition and cleaned up nicely, 

 bringing 15 cents each. Taking it all in 

 all, business was satisfactory and few 

 complaints were registered. Some ex- 

 cellent double ten weeks' stocks helped 

 out, while calendulas, daisies and snap- 

 dragons continued their share, although 

 snapdragons moved rather slowly. 



Various Notes. 



Harry Dow has a new Dodge delivery 

 car. 



Mrs. Nellie Zieglcr, of Rellevue, O., 

 was a recent visitor. W. A. R. 



PHILADELPHIA. 



The Market. 



Mother is not fashionable! The buy- 

 ers who were most prominent in the cut 

 flower market last week were not those 

 who were most prominent during the so- 

 cial season. In short. Mothers' day 

 appeals to the masses and not to the 

 classes. 



Despite all the advertising and 

 preaching to the contrary, white carna- 

 tions reigned in Philadelphia on Moth- 

 ers ' day. The out-of-town buyers or- 

 dered flowers; the Philadelphians or- 

 dered white carnations. They ought to 

 have known better; they didn't; they 

 ordered; they fought for them; they 

 pushed the price up to 20 cents on them; 

 even then they couldn't get them, not 

 anywhere near enough. They could 

 make the lives of the wholesalers mis- 

 erable, and they did. 



The week, the second in May, opened 

 quietly. There was a heavy supply of 

 flowers, especially of roses, and there 

 was little business. Carnations were 

 the exception to this condition. Know- 

 ing wliat was coming and with the cer- 

 tainty of a light sup]ily, lighter than 

 for years past, carnations advanced in 

 price and $6, .$8 and $10 were the 

 prices early in the week, while later 

 they brought $10, $12 and $15, accord- 

 ing to color and quality, the whites, 

 of course, leading. A few of th(>se go 

 as high as $20. During tlie second half 

 of tlio week the whole tone of tlio mar- 

 ket changed. There was life and bustle 

 everywhere, the other flowers following 

 carnations, roses last of all; follf)wed 

 them in activity, but not in price. Noth- 

 ing advanced like carnations; they 

 simply advanced a little and became 

 firmer. 



The weather was most favorable, and 

 the volume of business was as large as 



For 



Decoration Day 



We are ready now to quote prices on 



Roses Cornflowers 



Daisies Snapdragons 



Carnations Double Stock 



and a large supply of 



PEONIES 



Can furnish them in any quantity and you 

 are absolutely safe in depending on us for 

 your supply. 



NEW DAGGER FERNS 



are ready. They cost you less than the old 

 ferns — the Best to be had. 



Let us know your requirements 



THE LEO NIESSEN CO. 



WholeMoU FloriMis 



Bnuiche.: 1201-3-5 R«e« St. 



SSairS^H PHILADELPHIA 



BERGER BROTHERS 

 PEONIES 



FOR MEMORIAL DAY 



ROSES, CARNATIONS 

 Easter Lilies all the year around 



1609 Sansom Street PHILADELPHIA 



EDWARD REID 



PEONIES 

 SWEET PEAS 

 CARNATIONS 

 PREMIER 



SNAPDRAGONS 



CALLA LILIES 

 YELLOW DAISIES 

 COLUMBIA BUTTERFLY 



AND ALL THE LEADING ROSES 



When They're Reid't They're Right 



1619-21 Ranstead St., PHILADELPHIA, PA. 



