. .,_, •-,,-T(7T«»r it;-.-'— (tiu-ix^* I "^"^' • ft'. 7 j'i'v -i '..^ :sr-.''«t-, - ■r;^ ■ -^. •>**'*<, ,T:ww7j-r'^,.-7f;"-»j^.'T»ir^i'^^.r^' 



80 



The Florists^ Review 



Mat 18, 1922 



ply of gladioli, feverfew, daisies, calen- 

 dulas and tulips to help out. 



Several consignments of peonies 

 which came in from the south were seen 

 on the market, but these were nearly 

 all heated in transit and arrived in the 

 market in a bad condition. 



The supply of plants was also abun- 

 dant in the market. Hydrangeas, glox- 

 inias, some late tulips and also a great 

 many pots and pans filled with three or 

 four geraniums, mostly Eieard and 

 Poitevine, made an effective offering. 

 A great many boxes made up of assorted 

 plants were seen, and these consisted 

 of geraniums, yellow daisies, ageraturas 

 and coleus, which were attractive and 

 reasonable in price. 



With the great variety of stock and 

 the quantity on the market, prices ruled 

 more reasonable than in former years. 

 Our advertising association gave the 

 day considerable publicity, which, with- 

 out doubt, paid well. 



Vaxious Notes. 



Gimbel Bros., who have a radio sys- 

 tem installed, broadcasted a message 

 which read as follows: "Mothers' Day, 

 Sunday, May 14, 'Say It with Flow- 

 ers'." This message went out about 

 8:20 p. m., May 11, and was repeated in 

 a great many theaters that have radio 

 systems installed. Many cities at a 

 great distance from Milwaukee also 

 picked up the message. Without doubt, 

 this was the first time that the radio 

 was used for such publicity. Archie 

 McDonald, manager of the Gimbel 

 flower department, had his firm put this 

 message across. 



Shipping trade was unusually heavy 

 with all of the wholesale houses and the 

 retailers had an extremely busy day 

 Saturday, May 13. 



Among the great events here is the 

 florists' ball, which took place Wednes- 

 day, May 17. The advance sale of 

 tickets indicated a large attendance. P. 



NASHVILU:, TENN. 



Business has been good throughout 

 the interim between Easter and Moth- 

 ers' day. There was an abundance of 

 cut flowers on sale and they moved well. 

 The trade here, because it has not been 

 able to have enough cut flowers for 

 Mothers ' day for the last two years, has 

 been trying to encourage patrons to send 

 pot plants instead of flowers. This ac- 

 tion has developed a trade in pot plants 

 which is good, indeed. Carnations are 

 beginning to show the effect of the un- 

 seasonably hot weather of the last few 

 days. Koses are continuing to show 

 good quality and this, together with an 

 abundance of high-class peony stock, 

 compensated for the loss of carnations. 

 Peonies have been exceptionally good 

 this year, as there were no late, killing 

 frosts. One can buy fine peonies of the 

 hawkers on the street for from 50 cents 

 to $1 per dozen, but this does not seem 

 in any way to affect florists' sales. If 

 peonies could be depended upon to be 

 .as good every year as they are this year, 

 Nashville growers would plant them 

 much more extensively. 



Friday, May ."3, the local iris society 

 held a show in a large garage show 

 window on Broadway. There were 

 about 200 varieties of iris displayed, 

 most of which were in excellent form. 

 The show was a little too late to find 

 some varieties at their best, but the in- 

 terest of the public was unusual; in 

 fact, while the show was scheduled to 



Heavyweisht and RlKid Stock. 

 Molstare Proof. 

 Hinse Creased. 

 KasT Foldinar* 



Wlijr Buy Boxm That Ar* Not So Good, Wlion for Lets Money You Can 

 Have Boxes That Are Better? Send for Samples and Be Convinced. 



Manila Boxes Miit Gray and Mist Green Boxes 



?i?c^e1 Zl'it^A -h?^i„*'-1j;^*.,?ril^-iS«S'/ Pleasing shades of rray and »reen. white 

 parcel post and shlpplnirln full telescope. „„,d h,„j, creased, heivy stock and eUO. 



FOR CUT FLOWBBS. BTC. p^, v,„,„t, ^^ Corsage.. 



Prlcej>er ipq prjce per 100 



Size 2-ln. Covers 



9x6x5 S2.60 



11x8x7 8.60 



12x6x5 8.00 



13x»z6 4.00 



15x6x5 8.50 



For Cut Flowers, Stc. 



Manila Beset far Wrcatkt and Designs 



Heavyweight stock, strong and service- 

 able, hinge creased, easy folding. 

 Price per 100 



For Bonqnets 

 19x 9x8 2V^-in. cover 9.00 



SPBCIAI. DISCOUNT— On quantities of 



2,000 or more— 5%. 

 PRINTING! — $2.60 per 1.000 or less for 



ordinary card copy; $8.60 per 1,000 or 



less for color bronze. 



EMBOSSING — $4.60 per 1,000 or less In 

 addition to printing charge, embossing 

 plates to be furnished by customer or 

 charged for at cost when we supply 

 them. 



ALL PRICES ARE NET 



Do not be misled by l>otherBome disconnta. 



BOSTON BOX COMPANY,»Inc 



Dept. E, 59 Clinton St. BOSTON 48, MASS. 



MANUFACTURERS OF FOLDING PAPER (BOXES 



Mention The Review when yon write. 



Here Are Some Real Prices On 



FLORISTS' 



Our Prices on the Popular 

 MIST GRAY 



Will Save You Money. 



The following Discounts apply: 



100 to 300 Boxes 10 per cent 



300 to 500 Boxes 15 per cent 



500 to 800 Boxes 20 per cent 



800 to 1,000 Boxes 25 per cent 



1,000 loid over Boxes 30 per cent 



Printing in one color, $4.00 per thousand or 

 less. Bronze, Gold or two colors double the 

 above charge. The above discounts also apply 

 to the printing charge. 



If you use Pink, White or Violet Enamel, 

 Covert Gray or Fern Green, ask us for prices. 



PROMPT DELIVERY ORDER NOW 



HOLTON & HUNKEL CO. 



471 Milwaukee Street 



MILWAUKEE, WISCONSIN 



Uentlon The Berlew when yon write. 



