MAt 18, 1«22 



The Florists^ Review 



101 



le^aqpt>= lJciivci y=^epgHPeE^ 



The fl wtota iwhose cards appear on the pages carrying this head, are prepared to fill or ders 

 *""" "~ from other florists for local delivery on the usual basis. '~ 



FOREIGN SECTION 



ENGLAND 



You can 



"Sty It with 



Flowen" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Membert 



F. T. D. |»|^j 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours* 



notice 



Hemben 

 F. T. D. 



LIVERPOOL 



CABLE US TOUR OROESS FOR 



ENGLAND 



With flfteeo frnportant ihopa in good eenten, we are 

 the largest flonata in England and better equipped 

 than anyone else to carry oat cable ordera. 



DINGLEYS, Ltd. 



Head Ofllea: CambrldeeSt., HANCHESnS 



LIVFRPOOL Branch, 2 Parinr St. 



SHEFFIELX), ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



BRUSSELS, BELGIUM 



MCD^^I rrC Tlie Leading FLORIST 

 . r rVV'U 1 £<, 20 Rue dee Colonies 

 Prompt service anywttere in Belgium, Holland, Germany 



Amsterdam, Holland 



C. THIM, Florist V. Baeriestraat 56 



HONOLULU, H. I. 



"f'^T STRAUS FLOWERS 



suits their convenience. There are, 

 however, several markets after the style 

 of ours in the United States, and a 

 notable one, like a small Covent Garden, 

 is at Boston, and this is owned by a 

 syndicate of growers and commission 

 men. 



"In South America the wholesale flo- 

 rist is practically unknown, and I have 

 had to come to the conclusion that he is 

 a product, and a necessity, of a superior 

 iivili7.ation, and his advent, wherever it 

 may be, is a sure sign of the advance of 

 the whole trade. Here and there in the 

 countries of South America one finds a 

 flower market. Such, however, can only 

 be compared with the markets in our 

 smaller provincial towns, and prac- 

 tically only retail business is transacted. 



American Eetailer Ahead. 



'The last, and perhaps the most im- 

 portant, branch of the flower industry is 

 that of the retail florist. If he did not 

 push his wares, and, as our friends 

 across the Atlantic do, induce the gen- 

 <>ral public to 'Say It with Flowers,' 

 the rest of the trade would put up their 

 shutters. In the United States the 

 iiower shops are, on the whole, far more 

 elaborate and extensive than those with 



Pm5 



y 



Woodruff of Lowgap 

 Bowls Me Over With a Fish Bowl 



Now, it happens that Lowgap is in North Carolina and that 

 Woodruff & Son are wholesale packers of Decorative 

 Evergreens. 



Yesterday's mail brought a card and a letter from the son. 



On the card was this bowl and goldfish. 



In his letter he said things that made me think things. 



The card said that the goldfish would swim round and 

 round for a hundred miles without getting six inches from 

 the starting point. 



The letter said — ivell, never mind ^vhat it said, but as 

 near as I could make out, what it meant to mean was, that 

 a certain F. T. D, florist on Fifth Avenue, corner of 58th 

 Street, New York, was considerable of a sayer. 



It didn't say he wasn't much of a doer, but I sort of gath- 

 ered that he would be as much interested in reading an 

 order from us once in a while, as week after week reading 

 our talks in these ad. talks. 



A fellow that comes right out frank like that and sends 

 along a fish and a bowl besides, I believe should be en- 

 couraged. 



Next time you want Decorative Evergreen-s, you might 

 like to know that Woodruff & Son's address is Lowgap, 

 N. C. 



New York* a Favorite Flower Shop 



Phone Ptaza 8190 Fifth Avetiue at 58th Street 



which we are familiar here. Many oc- 

 cupy a large amount of space, with large 

 workrooms and showrooms, the latter 

 often furnished in elaborate style, with 

 dainty tables and chairs. No flower 

 store (as it is called there) of any im- 

 portance is without its large icebox for 

 keeping flowers. In some instances this 

 item is as large as a small English 



flower shop, and often the temperature 

 is kept down by the latest refrigerating 

 machinery working with compressed air. 

 These boxes have, of course, a glass 

 front, so that the customer can see the 

 flowers and select what is required. 



"Dried, preserved and artificial flow- 

 ers are far more extensively used in 

 America than here, and fancy baskets of 



