Ma^ 2.-,, I'.tL-J 



The Florists^ Review 





AMERICAN BULB CO. 



'•'^rc^^Vo^ 172 N, V/ahash Ave., CHICAGO, ILL. '^^'^r^^zfo^''^ 



May is Planting Time 



For HARDY LILIES in Open Ground or in the 

 Greenhouse. (Ideal for the Perennial Border.) 



COMPLETE CULTURAL DIRECTIONS FOR THE ASKING. 



JAPANESE LILY BULBS 



Grow Your Own Cut Flowers 



Complete Cultural Directions for the AsklnK 



MAGNIFICUM AND RUBRUM 



Per doz. Per 26 Per nO Per loO Per case ol 



10 to U-in..$2.75 $5.50 SlO.oO $-Jn.OO $2l.MtO- 120 Bulbs 

 10 lu 12-iii . . li.OO «i.00 ll.")0 21.110 21.00— 100 Bulbs 



ti lu s-ia 



GIGANTEUM 



Per 25 l'er50 Per 100 

 .$4.00 $7.o<» SH.CKt 



Per ca--e of 

 $47.50-4C(i l!ulb> 



GLADIOLI 



FOR SUMMER CUT FLOWERS 

 Healthy Bulbs True to Name 



Plant now and at intervals of ten days up to June I5th. 



America. Beautiful soft flesh pink. Kxieidional for cut fluw- 

 '•rs, I'-.-in. up. per 1(X). $2..')0: ptr Khhi, $2J.Cn. l'4-in. up. 

 per 100, $2,011; i»er P On. $l8.(i<i. 



Mr*. Francis King. Flame scarlet. iH-i"- up. per ioo, $_'..50; 

 per 1000. $2J.tM. l^-iu- up. per MO, $2.00: per IOmi, $IS.OO. 



Mrs. Frank Pendleton. Salmon pink, maroon lilotcli. Amer- 

 ica's ••Wonder" (iladiolus, l»4-iii. up. per 100, $1.00; per i'"«i, 



$:;7.Cn. 



Three outstanding varieties that have "made good," 



Bulbs of which can be purchased at a nominal cost. 



1 '4-inch size invariably produces excellent results. 



Recommend them to your customers 

 for garden planting — they will, no 

 doubt, prove a "growing advertise 

 ment" for your business. L. Rubrum 

 is hardy and thrives from year to year, 

 provides late summer and "par-excel- 

 lence" Cut Flowers at a nominal cost. 



(Extract from Florists' Exchiinge, Issue April i'.'. li'Slii 

 lt.\ I KIT/ ItAHK 



RUBRUM LILIES 



"Did you e\er plant too many? For the aviraBe tlori.st It 

 means just thLs: He can gret along without rubrum Lilies, 

 even not miss tnem. On the other hand, those who once get 

 Into the habit i.f using them usually find them such a prof- 

 itable and at tin' same time easily handled crop that they 

 try each year to do all possible to prolong the flowering period, 

 which with the help of cold storage bulbs is not hard to do. 

 Every florist with a retail trade should grow rubrum Lilies. 

 There is nothing iiner for decorative worlt, for the corsage or 

 the floral design, A plant grown In a pot maltes a showy 

 plant, and if not sold as such will frequently furnish you with 

 flowers for three weeks from the time the first flower is ready 

 to bj cut until the last bud begins to open. The further away 

 yon are located from the larger cut flower markets, the more 

 valuable are rubrum Lilies in your own establishment, the 

 more necessary it Is for you to try and have a few plants to 

 cut from. To plant cold storage bulbs now into ."i-in. or 6-ln, 

 pots la about all the work you will have with them, outside 

 of watering. They will grow almost anywhere in or outdoors, 

 and bloom in late Summer. Try this for a change: Plant In 

 6-in. pots now; let the plants come along In a cool house. 

 About May i^ take them outdoors and plant pot and all in a 

 bed or coldframe, deep enough to cover th<> top of the pot 

 about 4 In. When In flower use the individual blossoms, or If 

 you plant out leave them out all Winter. Every plant will 

 flower again the next year and better than before." 



>lr. Balir i.s a "live" florist-grrower in Highland Parli. III., 

 and » rerognizpd nuthorlt.v on matters liorticultnral. 



LILY OF THE VALLEY 



A. B. C. 



"SUPREME" QUALITY PIPS FOR JUNE WEDDINGS 



Per -JoO, $ln.iKi Per 50n. $1.5.00 Per luiO. $2,s.(i0 



Per orii-'inal ease of 25iki, per liwin. $2H.ini 



Cyclamen Giganteum Plants 



QUALITY EXCEPTIONAL 



GROWN FROM FISCHER'S TRUE STRAIN AND IN 



THE MOST DESIRABLE COLORS AND SHADES. 



FOR IMMEDIATE SHIPMENT. 



Prire per Iiki. 2ii2-iach pot. $12.0<»: 3-ineli pot, $15.00. 



25 plunts at Hhi nite. 



Please write for special prices on quantity. 



A. B. C. "Perfected'* Strains of Flower Seeds. Please write for Price List 



