26 



The Florists' Review 



May 25, 1922 



S252S252525 



E5ESEI525S25SES25E5E5 



CASH, PL^SE! 



MSssasHsasss 



I 



2525252523! 



a. n. Clark, Scranton, Pn 



A. W. Smith Co., Pittsburgh, I'u. 



.$ 25.00 

 100.00 



NATIONAL PUBLICITY CAMPAIGN. 



"Pay Up, Gentlemen." 



Proofs of the campaign advertise- 

 ments to be used in the national maga- 

 zines during June, July and August are 

 going out this week to all subscribers 

 to the campaign fund, to the mem- 

 bers of the S. A. F. and others inter- 

 ested. These advertisements are ar- 

 ranged for column . spaces and will ap- 

 pear in the following magazines: Bed 

 Book, McLean's Magazine (Canadian), - 

 Life, Collier's, Outlook, Vanity Pair/ 

 Atlantic Monthly, World's Work, 

 American Magazine, Literary Digest, 

 Century, Scribner's, House Beautiful, 

 Sunset, Independent, Harper's Maga- 

 zine and Review of Eeviews. 



There is nothing to prevent a vig- 

 orous prosecution of the campaign from 

 now on, excepting the one thing which 

 has operated against it all along — short- 

 age of funds, most of which has been 

 subscribed, on paper, but is subject to 

 a tardy remittance. It might be well, 

 right here, to impress upon all delin- 

 quents that the publicity committee can 

 no longer prejudice personal credits, 

 in order to maintain the good work of 

 the campaign. A pledge is a pledge, or 

 should be, and the committee has a 

 moral right to depend upon it, espe- 

 cially when arrangements for publicity 

 must be made months in advance. No- 

 body now questions the immense 

 amount of good created by the use of 

 our slogan, nor could the question arise. 

 One has only to look over the adver- 

 tising pages of a national magazine 

 to see how the influence of flowers has 

 been sought to give emphasis to senti- 

 ment expected to arouse interest in 

 other lines — and this influence has been 

 brought to the notice of those who seek 

 to use it by our campaign work. Ob- 

 serve how the flowers are featured in 

 the illustrations. Realize the value of 

 the delicate uses flowers are put to in the 

 various exemplifications. It is getting 

 so that a prominent advertisement must 

 in some form feature flowers. All this 

 is publicity for our products and costs 

 the florists nothing. 



Slogan at Work. 



The slogan, "Say It with Flowers" 

 works in countless ways, too many to 

 make specific mention possible; still, 

 our committee has to beg for subscrip- 

 tions and, further, urge many who have 

 sent in pledges to make them good. Is 

 this right? Is this the return the com- 

 mittee should expect for its work, un- 

 selfishly performed? 



Every delinquent in the nmtter of a 

 campaign pledge should pride liiuiself 

 that he is no longer going to withhold 

 from the campaign the support that lie 

 tendered. The most remote neighbor- 

 hood in these days is reached by the 

 v.nrious magazines the committee uses. 

 and tliore sliould be satisfaftion wlien 

 a florist turns tlieir ]i;igos to fiiul the 

 oami^Tign liis own — advortisciiients 

 flashing their messages, nil to the good 

 of tlip industry from wliieh he makes 

 his living. I'ay up, gentlemen, if you 

 please! 



Subscriptions Received. 



The following subscriptions have 



been paid in since last publication: 



CuDls & Billerbeck, Chicago, 111 $ 10.00 



H. W. Kropp, Columbus, .'. . . 10.00 



Helm Bros., Columbus, 10.00 



W. J. Brust, Columbus, 15.00 



Fifth Avenue Floral Co., Columbus, O. 25.00 



MunlWirioral Co., Columbus, 25.00 



Willlim Metzmaier, Columbus, 10.00 



Carl AV. Huber, Columbus, 25.00 



India^ola Floral Co., Columbus, 15.00 



G. A. Ackerman Floral Co., Columbus, 



25.00 



Franklin Park Floral Co., Columbus, O. 50.00 



Underwood Bros., Columbus, 25.00 



S. F. Stephens & Son, Columbus, 25.00 



T. J. Ludwlg, Columbus, 25.00 



J. C. Rutenschroer, Cincinnati, 5.00 



Muskogee Carnation Co., Muskogee, 



Okla 5.00 



West Side Floral Co., St. Paul, Minn... 5.00 



K. E. Temperley, Indianapolis, Ind 10.00 



J. Fred Baker, Moosup, Conn....' 2.00 



Stenson & McGrail, Uniontowft, Pa lO.OO 



Kranz House of Flowers, Great Falls, 



Mont. 10.00 



Richey Floral Co., Albla, la 5.00 



Alfred G. Bennett, Jamaica, N. Y 5.00 



Davis Floral Co., Pine Bluff, Arlf 10.00 



B. Katzwinkle, Mendota, 111 6.00 



T. H. Keefe, Madison, N. J 5.00 



Richard Heron, Philadelphia 10.00 



Joslah L. Young, Watervllet, N. Y... 6.00 



John Curwen, Berwyn, Pa 5.00 



Charles Siegwart, Baltimore, Md 10.00 



John G. Esler, Hackensack, N. J 25.00 



George H. Angermueller Co., St. Louis, 



Mo 10.00 



Paul W. A. Grallert, Oakland. Cal 10.00 



Boston Flower Exchange, Boston, Mass. 25.00 



Lord & Burnham Co 250.00 



Wolfskin's & Morris Goldenson, Los 



Angeles, Cal 5.00 



Edwin A. Bebb, Wichita Falls, Tex... 15.00 



M. E. Ventres, Port Allegany, Pa 5.00 



Ernest Saunders, Lewiston, Me 10.00 



Total $ 882.00 



Amount previously reported 22,171.74 



Total to date $23,053.74 



Benewals. 



The following are renewals: 



Muskogee Carnation Co., Muskogee, Okla. 

 J. Fred Baker, • Moosup, Conn. 

 T. U. Keefe, Madison, N. J. 



By Canvass. 

 The following are subscriptions ob- 

 tained by members making subscrip- 

 tion book canvasses: 



By A. L. Miller, Jamaica, N. Y.: 



Alfred G. Bennett, Jamaica, N. Y $5.00 



Bv Edward D. Ludwlg, Columbus, C: 



T. J. Ludwig, Columbus, O $25.00 



S. F, Stephens & Son, Columbus, O 25.00 



Underwood Bros., Columbus, 25.00 



Franklin Park Floral Co.. Columbu», O. 50.00 

 G.A.Ackerman Floral Co., Columb'us, O. 25.00 



Indianola Floral Co.. Columbus, 16.00 



Carl W. auber, Columbus, 25.00 



William Metzmaier, Columbus, 10.00 



Munk Floral Co., Columbus, 25.00 



Fifth Avenue Floral Co., Columbus, O.... 26.00 



W. J. Brust, Columbus, 15.00 



Helm Bros., Columbus, 10.00 



H. W. Kropp, Columbus, 10.00 



By Special Letter. 



The following suTjscriptions have 

 been received in response to the na- 

 tional publicity committee's special let- 

 ter: 



4 year 

 subscriptions 



Knoble Bros. Co., Cleveland, $100.00 



J. C. Rutenschroer, Cincinnati 6.00 



Stenson & McGrail, Union town. Pa 10.00 



Davis Floral Co., Pine Bluff, Ark 10.00 



B. Katzwinkel, Mendota, III 5.00 



Richard Heron, Philadelphia 10.00 



Wolfskin's & Morris Goldenson, Loa 



Angeles, Cal. 6.00 



A. W. Smith Co. (1-year), Pittsburgh, Pa. 100.00 



Total, 4-year subscriptions $145.00 



Total, 1-year subscriptions 100.00 



John Young, Sec'y. 



Ji^anUT^rXTiTXTXTXTl-riii^^^^ 



S. A. F. CONVENTION 



-T->~-TXTiT.ClTXTXrXTiTX"lTXT-"i.TXTl^^^ 



KANSAS CITY CONVENTION. A. L. Randall Co., Chicago, 111. 



C. C. Pollworth Co., Milwaukee, Wis. 



Jackson & Perkins Co., Newark, N. Y. 



Henshaw Floral Co., New York city. 



Ove Gnatt Co., La Porte, Ind. 



Lion & Co., New York city. 



S. S. Pennock Co., Phlladelphta, Pa. 



W. W. Barnard Co., Chicago, 111. 



Schloss Bros. Ribbons, Inc., New York city. 



Roman J. Irwin, New York city. 



De La Mare Co., New York city. 



Lord & Burnham Co., Chicago, III. 



Raedlein Basket Co., Chicago, 111. 



T. J. Noll Floral Co., Kansas City, Mo. 



Henry A. Dreer, Inc., Philadelphia, Pa. 



Bayersdorfer & Co., Philadelphia, Pa. 



Woerner Wire Works, Omaha, Neb. 



A. Henderson & Co., Chicago, HI. 



H. Kusik & Co., Kansas City, Mo. 



Cohen & HlUer, New York city. 



J. W. Davis Co., Terre Hante, Ind. 



DeWitt Sisters. Battle Creek. Mich. 



J. K. Rugowski Seed Co., Manitowoc, Wn. 



Exhibition Space Going. 



The space in the section to be de- 

 voted to the trade exhibition is being 

 rapidly taken up. At the present time, 

 practically all of the space in the oval, 

 or center of the hall, has been reserved 

 and the arcade space is moving satis- 

 factorily. There are two arcades, east 

 and west of the oval, and all space in 

 them is good; in fact, there is not a 

 space laid out anywhere in the hall that 

 suffers from a disadvantage of any 

 kind. The outlook is that all avail- 

 able space will be taken up, and the 

 exhibition will rank with the best ever 

 staged by the society. Prospective vis- 

 itors should lose no time in communi- 

 cating with the secretary. 



Among the contracts completed are 

 some from such concerns as the Lord & 

 Burnham Co., American Greenhouse 

 Mfg. Co., Chicago; M. Rice Co., Phila- 

 delphia; A. L. Randall Co., and Ove 

 Gnatt Co., La Porte, Ind., all of whose 

 reservations are in the neighborhood of 

 1,000 feet. The following is a com- 

 plete list of exliibitors to date: 



Anipricin Grprnlionso Mfj;. Co., Chicago. II! 



M. Hire Co., Pliiladelphia, Pa. 



Mcfallnm Co., PittsburKh, I'a. 



Sliparor & McC:irthy Corp., CaitKlpn, N, J. 



Hnrlincfon Willow Ware Shciiis. Uiirlington, In. 



.\ni<'rif!in Bulb Co., Cliioauo, 111. 



(iarland Co., Cleveland. 0. 



M. Leviiie Co., New York cit.v. 



Ilulsun (irate Co., Keokuk. In. 



Vaiigli.Tn's Spod .Store. Chicagn, 111. 



Bate Bednctlons. 



The necessary applications have been 

 made to the different trunk line associa- 

 tions for railroad rate reductions, and 

 we are assured that they will be 

 granted. The Trans-Continental Pas- 

 senger Association has agreed to make 

 excursion rates from Pacific coast 

 points between the first of June and the 

 last of August, the rates being only 

 slightly in excess of one fare for the 

 round trip from Snn Francisco, Los An- 

 geles, Ran Diego, Portland, Seattle, Ta- 

 coma, Vancouver, B. C, Victoria, B. C. 

 and Spokane. Tlio tickets permit stop- 

 overs at all jioints going and returning. 

 Visitors from these points should confer 

 witli their home ticket agents for de- 

 tailed information. 



John Young, Sec'y. 



