30 



The Florists* Review 



MAT 25, 1022 



Cut flowers and supplies have been mov- 

 ing well all month, 



T. J. Noll and Glenn K. Parker, presi- 

 dent and secretary of the Florists' Club, 

 attended a meeting of the city planning 

 commission, May 19. This meeting was 

 for the purpose of making preliminary 

 plans for a celebration to be held June 

 14 to 17, marking the thirtieth anni- 

 versary of the park and boulevard sys- 

 tem of the city. One of the main fea- 

 tures will be a floral parade. Prizes will 

 be offered for the best entries. This is 

 expected to interest a great many own- 

 ers of cars. The Florists' Club and indi- 

 vidual florists will be represented in the 

 parade. Mr. Noll and Mr. Parker 

 pledged their aid and that of the club 

 to help make the affair a succes^. The 

 city has appropriated $15,000 fdr the 

 expenses of the four days' celebration. 



The business of the Kansas City 

 Wholesale Cut Flower Co. for Mothers' 

 day was far greater than that of a year 

 ago. 



George Taffel, of Schloss Bros., Rib- 

 bons, Inc., New York, and S. Cohen, of 

 Cohen & Hiller, helped out as salesmen 

 for the W. L. Rock Flower Co. the Satur- 

 day before Mothers' day. 



G. M. Adlof has four persons working 

 in his shop all the time. His business 

 has increased steadily for the last year. 



J. E. K. 



FLOWERS ALWAYS APPEAL. 



In war time the growing of flowers 

 was admitted to be an industry essential 

 to the well-being of the public. In hard 

 times pocketbooks have still been 

 opened to buy flowers. Like the poor, 

 the appeal of flowers is always with us, 

 and with all of us. 



The recent wild flower show in Boston 

 again demonstrated this truth. So thor- 

 oughly demonstrated it that the Boston 

 Traveler was moved to comment. May 

 16, in the following vein: 



ONLY A POSY SHOW. 



Just ns onp is about to decide, from the 

 crimes nnd misderaeiinors, the suicides nnd di- 

 vorces and otlier evidences seen on every hand, 

 that civilization is headed for the demnltion 

 bow-wows, comes the information tliat 80,000 

 people attended the wild flower show at Horti- 

 cultural hall during the two weelts of its cou- 

 tinuiincp. 



This is n big record, even for a free show. 

 The exhibition was remarkably well conceived 

 and executed. The visitor, passing through a 

 veritable indoor glen of rocks, trees, ferns and 

 flowers, with cascades and streams added to 

 simulate nature, found much of the refreshing 

 delight of a Journey through some out-of-docjr 

 beauty spot — with the particular point in favor 

 of the indoor exhibit that nature does not pro- 

 duce so many varieties all blooming at one time 

 as were assembled here with the aid of hothouses 

 and artificial foriing. 



When a splendid idea is thoroughly carried 

 out. as the wild flower show was. there is no 

 lack of popular interest. The people want good 

 tilings. Some of the best things, such as fine 

 paintings and -some forms of literature and 

 music, are a bit difflcult for the person of un- 

 trained mind and tastes to comprehend unless 

 some genius spans the gulf. 



Everyone instinctively loves flowers. And wild 

 flowers in particular exercise a charm unmatched 

 by the more conventional posies of the cultivated 

 sort. 



When 80,000 residents of Greater Boston at- 

 tend an exhibit of wild flowers the soul of the 

 city is not dead nor even dying. 



FUMIGATING WITH GAS. 



We are losing a large number of 

 plants and are at the mercy of a moth 

 worm. We have applied the remedies 

 known to us, with little effect. Can you 

 help us rid our benches of this pestt 



F. G.— Pa. 



gas. The formula for this gas has often 

 been given in The Review. I should ad- 

 vise a light all-night exposure; select 

 as cool nights as possible for the opera- 

 tion, and it would not be well to do the 

 gassing before 9 p. m. Two or three 

 applications a week apart should re- 

 lieve you of these pests, which are an- 

 noying and destructive. Once you have 

 learned how to use the cyanide, I think 

 you will find it the most certain and 

 inexpensive of all fumigants, but great 

 care is necessary in applying it, as the 

 gas is deadly. C. W. 



ALTERNANTHERA VARIETIES. 



i should like to know how many 

 kinds of alternantheras there are and 

 their names. Do alternantheras carry 

 seed! I have never been able to see 

 any, but have been told they do. There 

 is an alternanthera that is yellow jj,nd 



Every Week 



There is a rush in the 

 office of The Review on 

 Monday, Tuesday and 

 Wednesday like that in a 

 florist's shop the day be- 

 fore Blaster. The rush 

 would be lessened and 

 more time could be given 

 to individual wants of 

 readers and advertisers if 

 they would, as far as they 

 can, mail their communi- 

 cations, whether directed 

 to the editorial or adver- 

 tising departments, so as 

 to reach this office Thurs- 

 day, Friday and Saturday. 



Thank You 



green, with a small leaf, which is called 

 aurea nana, but I at one time had an 

 alternanthera that had a large leaf and 

 was yellow and green in color. I also 

 had one that was chocolate color. Can 

 you give nic the names of the last two 

 varieties? C. E. H.— 111. 



If you have tried fumigation with 

 nicotine papers and it has failed to dis- 

 lodge the pests, the best method of se- 

 curing relief will be hydrocyanic acid 



There are not less than fifty species 

 of alternantheras, but probably not 

 over a dozen are in general cultivation 

 in the trade. Most of the garden forms 

 are varieties of A. Bettzickiana and 

 the best known and most popuRir va- 

 rieties are: Brilliantissima, aurea nana, 

 aurea picta, paronychioides, magnifica, 

 versicolor, aurea, jewel, turvel and tri- 

 color. The best of these I think are: 

 Jewel — red shading to crimson, yellow 

 markings, a fine and rather new vari- 

 ety; aurea nana — bright yellow, prob- 

 ably the finest of the yellows; parony- 

 chioides — reddish orange and crimson 

 with green shadings, quite dwarf in 

 habit; brilliantissima — a broad-leaved 

 red and yellow sort; versicolor — vig- 

 orous habit, crimson, with olive and 

 chocolate colorings. I have never grown 



alternantheras from seed nor seen offers 

 of seed, not because they do not pro- 

 duce seed, but probably on account of 

 propagation from cuttings or divisions 

 being so simple. 0. W. 



MOVING TIME AT FALLON'S. 



Down in Lynchburg, Va., is t^e J. J- 

 Fallon Co. And at Easter time things 

 with this company were moving! The 

 rapidly rising tide of business moved 

 the delivery trucks to the limit; moved 

 the manager and the entire steiff to 

 speed, speed, speed; and moved Mrs. 

 Annie Cressey, a member of the force, 

 to poetry — as follows: 



NIGHT BEFOBB EASTER AT FALLON'S. 

 'Twas tbe sight before Easter and all tbiongh 



the gtore 

 Every creature was stirring as never before. 

 The imAab were piled up high In the air, 

 AwalBM the flowers that would soon be In 



labere. 

 While .tnatroDS and maidens slept In their beds 

 And visions of corsages danced In their heads. 

 When sudden there sounded outside such a clat- 

 ter. 

 We flew to tM ^oor to see to the matter; 

 The trucks were unloading cut flowers galore, 

 Thirty thousand, I fcnow. If there were a score. 

 "Don't stop to admire them, but get down to 



work, 

 "To get them all out no one here can shirk. 

 "Here Doyle, here Cressey, come make a corsage, 

 "Do be quick about It and see that they re 



charged; 

 "George, make up some boxes; Claire, fix up 



some bows, 

 "Run find me some valley, while I wire a rose; 

 "WhatI 500 orders still on my file! 

 "I thought I had made up and finished that. 



pile. 

 "Steve, put out the front lights and make It 



quite dark, 

 "I don^t want another dam order — Oh, hark! 

 "Twelve o'clockl Work fast! We'll never get 



through. 

 "Sweet Briar orders must be made up, too; 

 "Uncle Tom, are you still coming In with the 



green? 

 "I must have some fern and there's none to be 



seen. 

 "Don't answer the phone; we have quit for to- 

 day; 

 "Send somebody doven to the Whltehouse cafe, 

 "I must have some coffee and please make It 



hot; 

 "Don't send Just a cupful, make It a pot. 

 "Two o'clock; we'll never get through this, I 



know, 

 "With half the force sleeping, and where now 



Is Bo? 

 "In the hotel asleep? Well, let him alone, 

 "When we finish these orders, he'll not be a 



drone. 

 "Five o'clock! Yes, I know, we're all getting 



dizzy; 

 "But speed up there, people, let's see you get 



busy — 

 "Come, make your corsage; we'll all have a race; 

 "Here Lizzie, colonial, with big paper lace. 

 "The pansles are gone? Well, use a few stock, 

 "Don't tell me now it Is past six o'clock." 

 'Twas thus that I left them at quarter to seven. 

 Let's hope there's no Easter when we get to 



heaven ! 



PROVIDENCE, B. I. 



The Market. 



An unusually large number of an- 

 nouncements of engagements were fea- 

 tures in the social world here last week 

 and called for considerable decorations, 

 with cut flowers and table favors. The 

 social calendar for the coming month 

 contains a large number of weddings 

 and already the florists have many or- 

 ders for these occasions. These, with 

 graduations, following Memorial day, 

 are expected to keep florists busy until 

 the end of the season. 



The demand for potted plants, which 

 has been showing a marked increase 

 in the last few years, has exceeded all 

 previous demand this spring and the 

 handling of potted stock has become a 

 decidedly substantial feature of the 

 store trade. Pansies have been in the 

 market by thousands and geraniums, 

 heliotrope, agcratums, verbenas and 

 many others have been handled by tho 

 hundreds. Prices, too, have been a 

 great incentive to liberal buying and 



