May 25, 1922 



The Florists^ Review 



31 



there is evidence that the florists are 

 coming to a realization that small prof- 

 its and quick sales are the solution of 

 the problem. 



Vaflous Notes. 



William W. Frey, of Fruit Hill, is re- 

 ceiving congratulations on the arrival 

 of a son in his family circle recently. 



J. Wesley Fiske has opened a retail 

 business at Smith's news store, Main 

 street, Franklin. 



Joseph E. Koppelman gave permis- 

 sion to the Federal Hill House Associa- 

 tion to establish its headquarters for 

 its "flower day" at his store, 28 Cus- 

 tom House street. Several thousand 

 flowers were sold and the receipts to 

 the association amounted to more than 

 $4,000. 



The W. B, Barrett Co. reports an un- 

 usually brisk trade in seeds of all kinds, 

 as well as vegetable plants, fertilizers, 

 tools, etc. 



William Doel, of Pascoag, was in the 

 city last week looking for supplies. 



George L. Stillman, of Westerly, has 

 returned from a business trip to New 

 York and vicinity. 



John J. O'Reilly, formerly assistant 

 superintendent of a Pennsylvania ceme- 

 tery, has been appointed superintendent 

 of the Oaklawn cemetery at Cranton. 



Charles H. Greaton has been elected 

 second vice-president of the Pine Tree 

 State Club of Rhode Island. 



Ed. Brooke, of T. J. Johnston & Co., 

 was a business visitor in Boston last 

 week. 



Eugene L. Lemery, of Hamlet avenue, 

 Woonsocket, is calling for men on out- 

 door work. 



Chipman's Greenhouses, Woonsocket, 

 have an unusually large, fine stock of 

 potted plants ready for Memorial day. 



Cohen Bros, are planning numerous 

 improvements at the Lowell Avenue 

 Greenhouses, 295 Lowell avenue, this 

 season. 



William A. Fernald, of Arlington, ad- 

 dressed the Rhode Island Horticultural 

 Society Thursday, May 18, on the cul- 



Outside, Looking In. 



tivation of dahlias, which was illus- 

 trated by two reels of moving pictures 

 on dahlia cultivation, shown through the 

 courtesy of the California Dahlia Grow- 

 ers' Association. W. H. M. 



FULBRUGE'S WIRE WINDOW. 



"The 

 says C. 



illustrations tell the story," 

 R. Fulbruge. Here are two 

 views, on this page, one of the outside 

 and one of the inside of the store of 

 Fulbruge 's Flowers, Inc., 90 East Sixth 

 street, St. Paul, Minn., when the tele- 

 graph window display for Mothers' day 

 was getting in its best work. 



A special Western Union wire was 



run right into the window, and there 

 was an operator in constant attendance, 

 both receiving and sending orders for 

 Mothers' day flowers. Customers saw 

 their own orders transmitted, and the 

 public was informed .iusthow the tele- 

 graph delivery of flowers is accom- 

 plished. 



In the illustration showing the store 

 interior will be seen the young lady on 

 duty as the Western Union operator. 

 Also in view is a Western Union mes- 

 senger in uniform operating a radio re- 

 ceiving apparatus. Thus both the tele- 

 graph and the wireless were represented. 

 By arrangement with a sending station, 

 messages and concerts were heard over 

 this radio outfit. 



A crowd was constantly in front of 

 tlie window, as the illustration above in- 

 dicates. "There is no doubt," states 

 Mr. Fulbruge, "that an entirely new 

 element of flower buyers sent orders to 

 other cities, induced to do so simply by 

 seeing what florists' telegraph delivery 

 means and how it is done. The public 

 was groatly interested in knowing just 

 how to send flowers to mother in a dis- 

 tant city, and a little explanation usual- 

 ly landed an order." 



Inside, Looking Out. 



COHEN'S TELEGRAPH WINDOW. 



More than one florist reports an un- 

 usually large number of telegraph or- 

 ders at Mothers' day. Their explana- 

 tion is that the public is becoming bet- 

 ter acquainted with florists' service by 

 wire and makes correspondingly greater 

 use of it. 



Max L. Cohen, proprietor of the Jack- 

 son Floral Shop, at 748 East Sixty-third 

 street, Chicago, staged a window dis- 

 play at his store at Easter that won the 

 notice of the local manager of the West- 

 ern Union Telegraph Co. Mr. Cohen 

 put a display of flowers in the window 

 of the telegraph company's branch 

 office in his neighborhood, with such 

 satisfaction to both parties concerned 

 that for Mothers' day Mr. Cohen put 

 displays in the windows of the com- 



