May 



:o, 



1922 



The Florists^ Review 



31 



there is uvi(U'iice tliat tlir lloiists aro 

 coininj^ to a realization that small jirol- 

 its and (juick sales are the solution of 

 the problem. 



Various Notes. 



William W. Frcy, of Fruit Hill, is re- 

 ceiving congratulations on the arrival 

 of a son in liis family circle recently. 



J. Wesley Fiske has opened a retail 

 business at Smith 's news store, Main 

 street, Franklin. 



Joseph E. Koppelman gav(> permis- 

 sion to the Federal Hill House Associa- 

 tion to establish its headcpiarlers for 

 its "flower day" at his store, L'8 Cus- 

 tom House street. Several thousand 

 flowers were sold and the re('ei[)ts to 

 the association amounted to more than 

 $4,000. 



The W. E. Barrett Co. reports an un- 

 usually brisk trade in seeds of all kinds, 

 as well as vegetable plants, fertilizers, 

 tools, etc. 



William Doel, of Pascoag, was in the 

 city last week looking for sujiplies. 



George L. Stillman, of Westerly, has 

 returned from a business trip to New 

 York and vicinity. 



John J. O'Keilly, formerly assistant 

 superintendent of a Pennsylvania ceme- 

 tery, lias been appointed superintendent 

 of the Oaklawn cemetery at ('raiiton. 



Charles H. Greaton has been elected 

 second vice-president of tlie I'ine Tree 

 State Club of Rhode Island. 



Ed. Brooke, of T. J. Johnston & Co., 

 was a business visitor in Boston last 

 week. 



Eugene Ij. Ijemery, of Hamlet a\enue, 

 Woonsocket, is calling for men on out- 

 door work. 



Chipman 's Greenhouses, Woonsocket, 

 have an unusually large, fine stock of 

 potted plants ready for Memorial day. 



Cohen Bros, arc planning numerous 

 impro\ t'nients at the IjOWcII Avenue 

 C.reenhduses, 29~) Lowell avenuc'. this 

 season. 



William A. Fernald, of Arlington, ad- 

 dressed the Kliode Island Horticultural 

 Society Thursday, May 18, on the cul 



Outside, Looking In. 



tivation of dahlias, wliicli was illus 

 trated by two reels of moving jiictures 

 on dahlia cultivation, shown through the 

 courtesy of the California Dahlia (irow- 

 ers' Association. W. II. M. 



FULBRUGE'S WIRE WINDOW. 



"The illustrations tell the story," 

 says C. 1{. Fulbruge. Here are two 

 views, on this page, one of the outside 

 and one of the inside of the store of 

 Fulbruge 's Flowers, Inc., !H) Fast Sixth 

 street, St. Paul, Minn., when the tele- 

 grajili wind((w display for Mothri^' day 

 was getting in its best work. 



A sjiecial Westt ru Union wir- was 



.1 



>♦,*. 





Inside, Looking Out. 



run right into the window, and there 

 was an ojicrator in const.iiit attendance, 

 both recei\iMg and sending orders for 

 Mothers' ilay flowers. Customers saw 

 llieir own orders transmitted, and the 

 jiublic was ijiformed just how the tele- 

 grajdi dt'livery of flowers is aecom- 

 I'lished. 



In the illustration showing the store 

 interior will In' seen the young lady on 

 dut.v as the Western Union ojierator. 

 Also in view is a Western Union mes- 

 senger in uniform ojierating a radio re- 

 ceiving apiiaratus. Thus both the tele- 

 graph and the wireless were represented. 

 By arrangement with a sending station. 

 messages and concerts were heard over 

 this radio outfit. 



A crowd was const.'tntly in front of 

 the wiiKbiw. ,•!•, the illu-tratioii aluive in 

 dicates. "There is no doubt." st.ates 

 Mr. Fulbrwg.', "that an entirely new 

 element of llower buyers sent orcliTS t(. 

 other eities, induced to do so r.irn]dv l.v 

 seeing wh.-it tlorists' telegraph delivery 

 means .-in. I hdw it is d(Uie. The public 

 w.-is eie.'iily interested ill kniiwiiig just 

 hew til s,.]!,! flowefN to mother in a dis- 

 t:iiit city, and a little exphmatitui usual- 

 1\ l.-iiideil an onler. ' ' 



COHEN'S TELEGRAPH WINDOW 



Mure th.-iu one florist report-, an un- 

 iiMially large number of telegrajih or- 

 '(ers at Mothers' d;iy. Their exiil.ina 

 Hon is that the publie is liecoming bet- 

 ter ae(|iiainted with florists' service by 

 wire and makes cori-es[)ondingiv <'rcater 

 use of it . 



Max L. Cohen, proprietor of the Jack- 

 son Floral Shop, at 71S East Sixty-third 

 street, Chicago, staged a window dis- 

 I'l.iy ;it his store at Easter that won the 

 notice of theloc.-il manager of the West- 

 ern Union Tidegrajdi Co. Mr. Cohen 

 ('lit: a displ.'iy of (lowers in the window 

 ■•I the telegraph company's branch 

 oiTee in his neighborhood, with such 

 i' i-^faction to both parties concerned 

 •liat for Mothers' day Mr. C(dien put 

 i'sjilays in the windows of the com 



