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May 25, 1922 



The Florists^ Review 



lle^florista whose cards appear on the page* carrying this head, are prepared to fill o rders 

 *~ '~ from other florists for local delivery on the usual basis. ' " 



FOREIGN SECTION 



ENGLAND 



You can 



"Sfcy It with 



Flowers" to 



anyone in 



the British 



Isles through 



Bees' 



Flower 



Service 



Member* 

 P. T. D. m 



BOLD STREET. 



Steamers 



arriving at or 



leaving any 



port can be 



served at a 



few hours' 



notice 



Members 

 F. T. D. 



LIVERPOOL 



CABLE US TOUR ORDERS FOR 



ENGLAND 



With fifteen important shope in good centers, we are 

 Om larireat florists in England and better equipped 

 than anyone else to carry oat cable orders. 



DINGLEYS. Ltd. 



Head Office: Cambridge St., MANCHESTER 



LIVFRPOOL Branch, 2 Parker St. 



SHEFFIELD, ENGLAND 

 WILUAM ARTINDALE & SON 



FLORISTS SEEDSMEN NURSERYMEN 



BRUSSELS, BELGIUM 



MWTOnt VTV The Leading FLORIST 

 . r tv^d in, 20 Rue des Colonies 

 Prompt service anywliere in Belgium, Holland, Germany 



Amsterdam, Holland 



C. THIM, Florist v. Baerlestraat 56 



HONOLULU. H. I. 



"'yg STRAUS FLOWERS 



of its rooms Sunday, May 14. The flo- 

 rists of the city plan to try to induce 

 tlie manager to make tlic observance 

 more floral next year. 



TAMPA, FLA, 



According to William A. Knull, of 

 the Knull Flor.il Co., Mothers' day is 

 getting better and bigger each year in 

 Tampa, and it lias been so ever since 

 tlie day came into existence. This firm 

 is pushing its advertising a little more 

 strongly each year, and this year the 

 advertising campaign of this firm con- 

 sisted of about 300 inches of display 

 advertisements in the local papers and 

 then a number of locals run on the 

 society page of the papers, advising the 

 public that there would be no increase 

 in the price of flowers for Mothers' 

 day. The firm also used large cards in 

 its display windows, stating that there 

 would be no increase in tlic jirice for 

 Mothers' day. Mr. Knull states that 

 there was not a single complaint heard 

 in regard to excessive prices for flowers 

 being charged. At Easter this firm sold 

 a large number of plant hampers and 

 blooming pot plants, and at Mothers' 

 day even a greater number of these 



About Clothing Ads 

 And Ads that are Clothed 



Pick up the last Saturday Evening Post and, looking 

 at the clothing ads, what do you see? 



Illustrations that mostly show impossible men looking 

 as if they all had a million dollars and not a darn thing 

 to do. 



And couldn't do if they had. 



When you read the text, it says something about 

 "exclusive fabrics superbly tailored for men of dis- 

 criminating taste." 



Not a word about the quality or how made, or any of 

 the many things that you and I want to know before 

 we part with our good money. 

 They are not advertisements; they are just signs. 



Sometimes I think most florists' ads are also pretty 



much just signs. 



If not that, then they are strained attempts at sentiment. 



Yet you drop in and have a chat with the owners and 



in short order they will, right off hand, tell you a half 



dozen things about every-day happenings that would 



make corking ads. 



Why is it that most of us are one person when we talk, 



and an all starched-up individual when we write? 



Ask any expert advertising man what ads are most 

 read and he'll promptly say: "The ones that are mostly 

 like most folks." 



Let's not be flippant, but let's be more friendly and 

 folksy and see if our advertising won't do some real 

 business building for us. 



Don't forget your F. T. D. orders 

 for Decoration Day, May 30th 



New York* 8 Favor' te Flower Shop 



Phone Piazia 8190 Fifth Avenue at S8th Street 



were sold than during the Easter sea- 

 son. This is an indication that such 

 stock is coming into favor in that sec- 

 tion. 



WILSON, N. C. 



Commenting on the business done for 

 Mothers' day, Starr the Florist, of Wil- 

 son, N. C, says: "Prices down and 



business fine! We had all we wanted 

 to do and then some. Wo could not 

 supply the demand, either for carna- 

 tions or for other flowers, after order- 

 ing almost twice as many as we or- 

 dered last year. Not believing in j)rice- 

 jumping on special days, we sold carna- 

 tions for $2 per dozen, some of them 

 costing us that. We advertised no ad- 



