100 



The Florists^ Review 



1 



May 25, 1922 



Retsdl Florists — Attention! 



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The Public Wants It 



- We Have It — Here It Is 



ZENKE*S 



"NEW PLANT UFE" 



A LiqMld Plant Food, Toadc and Fcrtlllsor. Ododcas, Economical, HannlMa. 



Ib Chicaco alone over 800 Retail Florists are sellins U and sending repeat orders every month. 



SPECIAL INTRODUCTORY OFFER— Cat conpon balow and ordor today 



EXCELL LABORATORIES, 4S3S Rsveaswoad Ave., CHICAGO, ILL. 



Bnclosed please find check for $10.00, for which kindly ship at once, the foUowinc: 



S Dos. NEW PLANT LIFE, H.f>lnt aise, @ «2.00 $10.00 



1 Dos. NEW PLANT LIFE, K-plnt aise FREE 



▲Iss a good supply of leaflets, without charge. Retailing at 25c per can, brings tlS.OO, ar 18.00 net profit. 



Name 



■treat City and SUte. 



>^-piHtcaR 

 Retaili br . . 



25c 



BOSTON. 



The Market. 



Clour niul soiiicwlKit wnnncr wcatlior 

 iiiid till' itftcriiiiitli of Mothers' day 

 ciiuscd a crmiibU' in ])ric('s last wot'k, 

 wliicli reached its climax near tlif close 

 of the week. White tlovvers cleaned up 

 moderately well, while ])rices were low 

 ill nearly all cases. The high ])rices 

 asked for carnations May 13, no doubt, 

 had not a little to do with the sharp 

 drop in values last week. Certainly a 

 j^reat deal of jirofiteerinjj talk has l)ecu 

 heard, and the ficiieral statement that 

 "florists are a bunch of holdu])s," 

 heard a good deal, is regrettable and 

 bound to retard legitim.'ite business. 

 To ch.'irge extortionate jirices for real 

 flowers is tin- surest method of forcing 

 increased buying of tin, iron and ])or- 

 celiiin w;ire, together with other arti- 

 ficial flowers and foliage in sjiray or 

 wreath forms. May '2'.\ saw some im- 

 provement in conditions and this is due 

 more to decreased supjilies than any- 

 thing else. 



Koses were moved with difticulty last 

 week and values have been discourag- 

 ingly low. \ heavy crop will b(> av.ail- 

 able for Memorial day. Short and me- 

 dium stems will be mostly wanted and 

 bright colors will, of course, have the 

 call. A nice croji of Hadiey, Scott Key, 

 Colunibi.-i, Pilgrim and Premier is avail- 

 able. C:irn;itions, May ^'^, cleaned out 

 :it $12 to $]'> per hundred. A week 

 later many were sold at $2, and were 

 hard to move at that price. (Quality is 

 deteiioi'.'itiiig rapiilly and many llnwers 

 ha\e a sleepy look when brought in. 

 Memori;il day i)rices ;ire .-is yet ]irob- 

 lematical, but will possibly reach $8 to 

 .+ 12. Sweet jieas continue <)ver])lenti- 

 ful, jind there are still too many gladi- 

 oli for the meager call; most of them 

 will now be held for M(Miiorial day. The 

 small-t!o\vei(>i| or nanus varieties from 

 California bulbs are of inferior qual- 

 ity, but the large sorts are selling as 

 low as 8 Cents each. Snapdragons ;ire 

 fewc in number, but there will be a 

 veritJlblo a\alaii( he of them later in the 

 week; for boucpiet work they should 

 clean uji <pnte well. 



Callas and I^aster lilies have been 

 selling at an .averagi' of .+ 1 per do/en, 

 but will iidvance a little l;iter in the 

 week, •(iypsojiliila elegans, the graceful 

 and po)iular annual, is a first-class 

 seller. Fair numb(>rs of hardv del- 



Here Are Some Real Prices On 



FLORISTS' 



Our Prices on the Popular 

 MIST GRAY 



Will Save You Money. 

 The following Discounts apply: 



100 to 300 Boxes 10 per cent 



300 to SOO Boxes 15 per cent 



500 to 800 Boxes 2Q per cent 



800 to 1,000 Boxes 25 per cent 



1,000 and over Boxes 30 per cent 



Printing in one color, $4.00 per thousand or 

 less. Bronze, Gold or two colors double the 

 above charge. The above discounts also apply 

 to the printing charge. 



If you use Pink, White or Violet Enamel, 

 Covert Gray or Fern Green, ask us for prices. 



PROMPT DELIVERY ORDER NOW 



TERMS, CASH WITH ORDER OR TRADE REFERENCES 



HOLTON & HUNKEL CO. 



471 MUwaukee Street MILWAUKEE, WISCONSIN 



LTITIII!!!III!I7TITT TTTTTTTI!!!!IIIIIin 



M 



Wood-fiber Jardinieres 



Strongly made and waterproofed. Handsomely decorated with 

 classic designs in striking colors. All sizes for standard flower 

 pots. May be used for cut flowers. A profiuble seller for every 

 florist. Send for illustrated folder and prices. 



MONO SERVICE CO., NEWARK, N. J. f 



tr'TTTtTTIII!lll!!I!II!!!!!!!!I!IT!!!!!ti 



M 



